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2.intensity_of_competition_in_the_casino_gambling_industry.pdf
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Intensity of Competition in the Casino Gambling Industry
Please read the following 2 page write-up titled “Strategy
Session 6: Forces Affecting Competitive Strategy”.
After that read the case on “Casino Gambling Industry” (4 pages,
attached in this document), and submit to me a 3 page written
case analysis of the case questions (see below) in class. (See
class schedule for date due and also for the expectations for
case analysis write-ups in the Syllabus).
1. Who are the buyers in the Casino Gambling Industry? What do
they buy? What do you think about the bargaining power of these
buyers? High/Medium/Low? (Choose one)
2. Who are the suppliers in the Casino Gambling Industry? What
do they supply? What do you think about the bargaining power of
these suppliers? High/Medium/Low? (Choose one)
3. Which new firms might want to enter the Casino Gambling
Industry? What are the barriers to entry into this industry? What
is the level of threat of new entrants? High/Medium/Low? (Choose
one)
4. Identify some substitutes for the Casino Gambling Industry?
What do they substitute? What do you think about the level of
threat they pose to the sales and profits of bargaining power of
these buyers? High/Medium/Low? (Choose one)
5. Define the casino gambling industry. Who are the main players
(or existing firms)? What is the level of intensity of competition –
High/Medium/Low? (Choose one)
!
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