Expert answer:internet marketing article review unit 7

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Solved by verified expert:locate an article( Article is attached) that discusses paid and/or earned media used within an organization andhow it impacts their communication efforts as well as customer-perceived value. Ensure that the article discusses thetools used within that venue and some level of discussion on the measurement and evaluation of these tools. Respond tothe following questions:1. How does paid and/or earned media affect the product, pricing, distribution, and promotional strategies of anorganization?2. What are the tools commonly used in the paid and/or earned media venues?3. How do marketers measure and evaluate using paid and/or earned media?4. What is your opinion regarding the credibility of paid and/or earned media communication?Your response should be a minimum of TWO pages in length, double-spaced. References should include at minimum thearticle reference from the CSU Online Library plus one additional credible reference. All sources used must be referenced;paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.

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