Solved by verified expert:Informative Speech-Topic: Halloween*You must refer to at least three (3) sources and incorporate at least one quote, one statistic, and one specific example*These are your time restrictions:Minimum time is 4 minutes.Maximum time is 7 minutes.Informative Speech ChecklistAsk yourself the following questions as you are preparing your Informative Speech:Are all of my claims supported by evidence?Do I use sufficient evidence to convince my audience of my claims?Is my evidence stated in specific rather than general terms?Do I use evidence that is new to my audience?Is my evidence from credible, unbiased sources?Do I identify the sources of my evidence?Is my evidence clearly linked to each point that it is meant to prove?Do I provide evidence to answer possible objections the audience may have to my position?Have I used a variety of supporting material, including statistics, quotations, and examples?
sample_outline_for_informative_speech.doc
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Sample Outline for Informative Speech
This outline is the product of the speaker’s research and preparation of the speech material. The
introduction and conclusion are written in full.
The body text is provided in enough detail to insure that important facts and points will be
delivered as the speaker desires. If quotes or researched information are included, the
source of the quotes and research will be included.
Student Name: John Doe
General Purpose: To inform
Specific Purpose: By the end of my speech, the audience will believe that they and their loved ones
should refrain from smoking cigars.
Central Idea: Contrary to cigar-industry advertising hype, cigar smoking is dangerous and is not a safe
alternative to cigarettes, even if you don’t inhale.
I. Introduction
A. Attention-getter/Grabber: For my birthday this year, my fiancé took me to an elegant restaurant
for a romantic candlelit dinner. After dessert (crème brulee), the waiter asked if we wanted coffee
or a liqueur or a premium cigar (with the price of a cigar ranging from $50 to $100). This was just a
reminder of how quickly cigars have changed from smelly, disgusting stogies into sophisticated
treats. Until the early 1990s, cigars were smoked mainly by older men, and sales of cigars were
declining every year. But today cigar sales are booming, with more than five billion cigars
consumed in this country each year. The primary users are young men and women who view cigar
smoking as glamorous and as a safe alternative to cigarette smoking. The Center for Disease
Control and Prevention found that 25 percent of college students smoke cigars, either occasionally
or regularly.
B. Thesis and Preview of Main Points:
Today we will discuss:
1.
2.
3.
First, the cigar industry’s public relations promotion of
Secondly, that cigars are not a safe alternative to cigarettes
Third, that cigar users who don’t inhale are still harmed
C. Credibility: My main sources were the National Cancer Institute; an e-mail interview with John
Garrison, the chief executive officer of the American Lung Association, and two articles in
the Los Angeles Times.
II. Body
A. Let’s begin by answering the question:”Why are cigars suddenly so popular?” The popularity of
cigars is due to clever promotion.
1.
To make cigars appear harmless, the Cigar Association of America launched in the early
90s what the February 28, 1998 edition of the Los Angeles Times considers the most
successful public relations campaign in American history.
a) To create the aura of glamour and health, the PR people paid celebrities to pose with
cigars.
b) If muscular actor Arnold Schwarzenegger and hockey star Wayne Gretzky are pictured
on magazine covers with a stogie in their mouth, cigars must be healthy and safe.
c) When celebrities like Madonna, Demi Moore, and Claudia Schiffer light up stogies, cigar
smoking is seen as sophisticated for women as well as for men.
2.
The cigar industry discovered that TV shows and movies are the best way to reach young
people.
a) Before the 90s, cigars in the movies were smoked only by gangsters, grandfathers, and
seedy politicians, but now they are smoked by celebrity stars, both male and female.
b) The Los Angeles Times says ”In a hidden form of advertising, cigar manufacturers have
paid Hollywood moviemakers to show stars smoking cigars in television dramas and in
the movies.
c) In one survey, actors smoked cigars in 51 of the top 133 movies of the last few
years.
d) In the popular movie, Independence Day, cigars appeared in 12 scenes, or once
every 12.5 minutes.
e) Curtis Mekemson of the American Lung Association says that, “movie smoking is
driving the increase in cigar smoking among the general population.”
Transition: The PR campaign succeeded in making cigar smoking appear sophisticated, but are
cigars really safe?)
B. Cigars are not a safe alternative to cigarettes.
1.
The National Cancer Institute, a government agency that studies cancer research, says that
cigar smoking is as dangerous as cigarette smoking.
a) It is as addictive as cigarette smoking.
b) It is as deadly as cigarette smoking, which already causes 3,000 deaths in the United
States every day.
c) It dramatically raises the likelihood that a smoker will die of lung cancer or heart
disease.
d) Cigar smoking is worse than cigarette smoking in causing pancreatic cancer, which is
especially dangerous because it is rarely found before it has spread beyond the
possibility of a cure.
2.
Smokers who switch from cigarettes to cigars think they are doing a healthy thing because
they smoke fewer cigars than cigarettes.
a) The National Cancer Institute says that cigar smoke is much more dangerous than
cigarette smoke, thus nullifying the advantage of smoking relatively few cigars.
b) A cigar emits 20 times more ammonia than a cigarette.
c) It emits 10 times more cadmium, a cancer-causing metal.
d) It emits 80 to 90 times more nitrosamines, which are highly carcinogenic (that is,cancercausing).
e) Researchers found that the concentrations of carbon monoxide at two social events
(which featured cigar-smoking) in San Francisco were higher than the carbon dioxide
levels found on a busy California freeway.
Transition: Let’s clear the smoke from one more popular misunderstanding.
C. Cigar users who don’t inhale are still harmed.
1.
2.
3.
4.
Dr. Joshua Hare, associate director of the heart failure program at Johns Hopkins in
Baltimore, says cigars can do great damage without being inhaled.
Many toxins such as nicotine can be absorbed directly through the cheek, Dr. Hare says.
While non-inhaling smokers lower the risk of lung cancer (when compared to inhaling
smokers), they raise the risk of cancer of the mouth, larynx, and esophagus.
Non-inhaling smokers also run the risk of cardiomyopathy, which is deterioration of heart
muscle that erodes the heart’s ability to pump blood.
Transition: Let’s review the highlights
III. Conclusion
A. Recap/Summary/Review
Today, we have looked at the comeback in popularity of cigars. We looked at:
1.
2.
3.
First, we learned about the cigar industry’s investment in a very misleading public relations
campaign promoting the comeback of cigars while ignoring health issues.
Secondly, we discovered that cigars are not a safe alternative to cigarettes, even if a person
smokes only a relatively few cigars.
And finally, we found that cigar users who don’t inhale are still harmed, with increased risks
of cancer to the mouth, larynx, and esophagus.
B. Clincher/Memorable Statement
I would like to leave you with the words of Dr. Natalie Gromer, a cancer researcher, who bluntly
proclaimed.” Whether you put smoke in your mouth or in your lungs, you are injecting poison and
carcinogens into your body, and if you do this long enough, your body will pay a price.”
Works Cited
Garrison, John R., chief executive officer, American Lung Association. “Cigar Smoking.” E-mail
to Ashley Wilson. 7 May 1998.
Healy, Melissa. “Cigars Add to Cancer Risks, Study Finds.” Los Angeles Times 11 Apr. 1998.
Available on Internet (www.elibrary.com). Retrieved 6 May 1998.
Klien, Alec. “Igniting Cigar Puffery: Manufacturers Took the Industry from Near-Ashes by Lighting
Up Media with Sophisticated PR.” Los Angeles Times 12 Feb. 1998. Available on Internet
(www.elibrary.com) Retrieved 6 May 1998.
O’Driscoll, B. R. “Effect on Mortality of Switching from Cigarettes to Pipes or Cigars.” British
Medical Journal 316 (1998): 862.
Office of Cancer Communications. “Cigar Smoking Causes Several Cancers and Lung and Heart
Disease.” National Cancer Institute (Internet site at rex.nci.nih.gov). Retrieved 5 Mar. 1998.
Staff. “Cigars’ Comeback.” The Argus (campus newspaper of Illinois Wesleyan University) 24
Feb. 1998. Available on Internet (www.uwire.com). Retrieved May 1998.
Visual Aids
Poster of Madonna with a cigar (courtesy of The Cigar Shoppe)
Poster with three main points listed
[This speech modified and reprinted with permission of the author and publisher of Instructor’s Manual
Test Bank to accompany Hamilton Gregory Public Speaking for College and Career. Sixth Edition.
Boston: McGraw-Hill, 2002.]
…
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