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Solved by verified expert:Hello, The paper that you already did to me was great. however, can you please edit it completely and make it as simple as you can? simple vocabulary, simple writing style and simple sentences. I need to be the same as the one you did for me but a lot simpler please. and double check the references please. also, on a separate file, can you please summarize each section of the paper for the feedback. thank you II. Approach MethodologySection 1. Background and Topic Introduction – Describe the background, purpose and approach to this paper. Establish any question(s) you intend to answer or address in the paper.Section 2. Literature Search – Identify what you found as you researched journals and articles on the topic of the paper. Identify the authors and a short summary of the readings.Section 3. Findings – Framework of the Paper – Create text that “unfolds” your topic highlighting key pieces of information that you discovered in the literature search. Identify how you will use this information to make the paper flow from one area of the paper to the next. Have a clear opening paragraph(s) followed by series of topical paragraphs that link the ideas and the points you need to make in the paper. Then have a summation paragraph that ties it all together.Section 4. Results – Critical Thinking & Assessment – Analyze and evaluate the information/positions /issues you derived while explaining the key facts and/or assumptions. You must support or negate claims with evidence, facts, or proofs that accurately analyzes the appropriate evidence. Citations are required and must be nested throughout the paper. Finally, synthesize the evidence and articulate a logical and compelling position.Section 5. Conclusion OR Summary – CONCLUSION – Frame this section based on what you “concluded” from all of the information discussed in the previous sections of the paper. Be direct and take a firm stance – one-way or the other. OR OR OR If you choose to write a summary then: For a SUMMARY – take note of listing the key facts you described in each section.III. FormatPrepare a well-written paper of 4000-4500 words (SHOW WORD COUNT BUT DO NOT INCLUDE REFERENCES IN COUNT)At least ten (10) references are required in your bibliography. The paper is to be DOUBLE-spaced using a 10-12 point block font (Helvetica, Times Roman, etc.). Use 8.5 x 11 paper size.26 days ago
amazon_owning_whole_foods_ab.docx
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AMAZON OWNING WHOLE FOODS
CHAPTER ONE
1.0 Background Information
Amazon.com is an American company that is widely known to deal in computing and electronic
trade. Its foundation was in Seattle, Washington D.C by Jeff Bezos, who to date is the Chairman,
Chief Executive Officer, and President, way back in July 1994. In 1995, Jeff announced the
public arrival of Amazon after a good dictionary search since it started with a different name that
his friends debated out (Fan et al., 2014). Back then, it was just a small online Bookstore, but
with time it diversified into other areas to widen its customer and marketing base. Currently,
Amazon.com is globally known as the top and most advanced tech organization. The quick
growth of this company made the President’s, Jeff Bezos, to be identified by New York Times
just after its four years of operations. In 2015 under its market capitalization surpassed Walmart
and qualified to be the most valuable in the U.S market. However, in the global perception, it
comes to be fourth in the valuation of public companies. The company in question is also the
highest employer in the United States’ labor market given its constant growth in stores and
groceries, and globally it currently stands at an aggregate over 300,000 workforces. The
marketing strategy of Amazon is the secret behind its success; it has a way of accessing and
dominating new markets right before its competitors. One thing that the company invests in to
realize this is its excellent culture, especially on recruitment and how it deals with its customers.
Unlike most business entities, the management here asks how they will learn from and admire
these new employees. Through such strength, the company defines itself as customer-obsessed,
and it responds by giving a keen attention to its clients. It is one culture that has propelled the
growth of the business since it scaled by creating customer loyalty.
That falls among the several factors that have led Amazon to the global list of the fortune five
hundred companies. In the recent years of the company, it decided to diversify its scale by
enlarging the online marketing as announced early this year. The company announced that it
would buy hole Foods at the end of the year. However, the move came earlier than expected
since by 23rd August 2017 Whole Food shareholders confirmed the deal. The decision to access
this grocery business is still not clear, but some analysts think it to compete ahead of Walmart,
while others feel it is another way of obtaining an expanded market. The move seems undefined
since the grocery business has underperformed for a while and if anything Whole Foods has been
on a deteriorating scale, conversely, Amazon opted to be the rescue net. Still, it does not seem
like the primary motive of owning Whole Foods. The proper explanation of situation all depends
on the historical application design that reveals Amazon’s performance over time and in addition
to this is the secondary data. However, given the nature of the discussion, the most significant
analysis would depend on descriptive or the quantitative approach to provide a maximum
explanation on every point of the article. The article is going to focus on the journey to Amazon’s
success through its strategies and culture while explaining the reason behind the purchase of a
grocery with several outlets and stores all over the United States market.
1.2 Statement of the Problem
Precisely, Amazon.com has been successful over time, and that is measurable all round
commencing from its increased output, diversity in production, a large number of employees and
its profit margins. It is, therefore, proper to determine if the current decision to own Whole
Foods is also another marketing strategy that will see the company successfully get ahead of its
competitors within the industry (Chaffey et al., 2009). That is to counter check the significance
of the move, could it be positive or negative? In simple terms, it assesses the impact of Whole
Foods in Amazon’s marketing strategy and growth.
1.3 Research Question
a)
How does having Whole Foods affect the success of Amazon’s marketing strategy?
b)
Does the decision to own Whole Foods in any way impact growth at Amazon?
c)
What is the effect of holding Whole Food on competitors?
1.4 The Study Limitation
The compilation of the analyzed report is cumbersome given the need for consistency from
different authors and literature articles. Most of the works are not up to date, and their location is
equally not an easy task. In the net search, other sites that tend to provide information are not
even academic leave alone their reliability, and this posts the most severe challenge. In some
cases, during the study, it was further desperate to find the most critical information for full
analysis of Amazon owning Whole Foods and its actual marketing strategies against its
competitors. Some authors also portray a pre-defined opinion on the topic under study, which
gives a bias perception of the work.
CHAPTER TWO
2.0 Literature Search and Review
There exist several studies by various authors that have been conducted to explain the
relationship that exists between Amazon and Whole Foods, its impact on the food industry and
also on the competitors. Several journals and articles are reviewed in this section depending on
the distinct authors’ perception of the topic under discussion. However, the works come with
both their flaws and pros where some address the study question with great preciseness while
others do not even address the real issue.
Derek Thompson (2017) in his article, commences by presenting the possible results of this great
Amazon’s decision. The article explains how the giant company has been widening its marketing
base through owning several groceries and physical retails. It then visits the logistics that took
place between Amazon and Whole Foods by first presenting how the entity was under a
declining revenue scale since the year 2012. However, it owned several stores and still operated
as the greatest in yuppie groceries. It sets what the deal meant for both parties, what each gained
and finally, the likely reasons as to why Amazon decided to own Whole Foods. The article
reconciles with the research topic and addresses the issue by presenting a broader view as to why
the two entities came and settled for the deal.
Laura (March 2017) in her article explains the history of Amazon and its workstation or
operational culture where its foundation manifestation is precisely outlined. The author reasons
that this information is critical to anybody who is optimistic at being employed by the entity, and
further exhibits that Amazon is in the list of the fortune five hundred companies, indicating
where it is centralized, and the exact year it was founded. The report then follows by exploring
the prevailing culture that every employee must beat. It is very precise that before absorption at
the company, the recruit has to impress the top management given unique skills on output will be
improved. Another critical culture in the entity is the outstanding treatment of company clients,
which explains its high customer relation. It then extends in exploring the available job
opportunities at the company given the prevalence of efficient and innovative technology. It is
robust and creates more opportunities explaining the vast numbers of employees within the
enterprise. Laura concludes the article by exploring Amazon compensation and benefits where
she respectively thinks of them as competitive and flexible. These observations are significant in
the sense that they have presented the actual picture of the company addressed in this case,
something very crucial to the reader of this research. It is, therefore, a realistic part of the
literature that is equally reliable for purposes of understanding, analysis, and interpretation of the
findings.
Greg (August 2017) in his journal article explores the lessons learned within the first week of
Amazon.com with Whole Foods. These came after the most magnificent Amazon historical
spending on acquiring a grocery. It gets distinctive that Amazon has reached a grand strategy of
market industry, something that it repeats in every market it invades, this it attains through the
price cutting mechanism. Another lesson depicted here is how the company is keen on how it
cuts the prices; a researcher even realized that out of the one hundred and fourteen commodities
whose costs were slashed, there was a general decline of on1.2% while around 78% of them
remained fixed. It shows some buzz creation since the values are not even substantive. The idea
of labeling Whole Foods products is quite strategic for online business since it relegates the
likelihood of offsetting prices hence saving the profit margin of the company. In consideration of
the prospects and indicators put in place, change is a sure thing, and the impact is already felt just
from the first touch. It also assures that success remains a process and despite the start observed
at the fact week with Whole Foods, it will take some duration to overcome the market obstacles.
The employment of numerical, however, little provides more evidence and support for the work.
The author has done a great job at giving the first impact, and impression Amazon has on the
consumers and other players. It is essential for any scholar since at first glance it would be
possible to pick potential benefits and cost prospects.
Lisa (2017) explains the fascination of Amazon.com into purchasing Whole Foods. The tech
giant was sure of more massive retail locations given the distributions that Whole Food has more
than four hundred physical stores that can be used expand the online entity to various points and
reach more. Quick delivery is another advantage that follows since a large number of groceries
operated by Whole Foods would then be at the disposal of Amazon.com. The diversity that it
brings is also another motive that attracted Amazon into the deal, which implies that it comes
with a package of choice against its competitors. Finally, the author presents Amazon to be
enticed to like the high household presence since they point potential customers to the online
products. The author, in this case, answers the most important subject of this research and reveals
what convinced Amazon.com into owning Whole Foods. Every reader would want to know the
prevalence strategy and possibly the reason as to why the deal was quick. It is sure that Lisa has
provided a reasonable and necessary mark that leaves chances for modification by future
researchers and scholars given the dynamics of Amazon at Whole Foods.
Jason (2017) in his article then writes explaining the charge taken by Amazon at Whole Foods.
The article then proceeds to capture how Amazon in the first week of control decides to slash
prices of various commodities, a strategy that ends up triggering the consumers’ domain. The
price cut, in this case, is presented to be up to 43% of the original price, where there exist
taglines. The pricing of popular commodities is aggressive, while the company’s renowned
culture builds it some reputation within the market or industry domain. The author does excellent
by revealing the first public strategy employed in this case. That is important for the research and
the reader to understand the employed logistics and some of the basis laid for the success of the
company and how it plans on maintaining the marketing plans and growth.
2.1 THE CONCEPTUAL FRAMEWORK
INDEPENDENT VARIABLES
●
●
●
●
COMPANY CULTURE
INNOVATION
TECHNOLOGY
MARKETING STRATEGIES
DEPENDENT VARIABLE
AMAZON GROWTH
INTERVENING VARIABLE
●
●
POPULATION GROWTH
POLITICAL INSTABILITY
Figure 1: Conceptual Framework.
The successful growth of Amazon.com is pegged on many factors of which some are
independent while others are intervening by nature. As discussed above, both the culture,
innovation, technology, and marketing strategy in Amazon have a positive impact on the
successful growth and marketing diversity. These factors influence success, but they are
influenceable within the company’s environment. However, some factors that affect marketing
success and growth of the business while those acting as external variables include political
instability and population growth. These conditions can significantly cause shifts in demand of
Amazon’s services while nothing can be done to change them from the internal surrounding.
CHAPTER THREE
3.0 FINDINGS
According to the searched literature through historical design and qualitative analysis, it is
evident that Amazon.com Incorporation is an e-company found in the fortune five hundred lists.
The literature work show the steps and strategies employed by the company to see it through the
success. The success of Amazon is sure because if anything it would not appear at the fortune
five hundred lists, leave alone beating Walmart in the industry. There are several factors to be
highlighted and scrutinized to show how they impact the marketing success.
The number one contributor towards the success in Amazon.com is robust innovation that is
influenced by proficient labor force with experience, skill and qualified in distinct areas. It is
through the modification that diversity has been attained to reach out to a vast customer base in
several countries, for example, China, India, France, Italy, Netherlands, and Canada among
others. Discovery is the real driver of the company since it is not only based on new commodities
but also with fresh ideas and tactics that are very technical to the competitors’ camps. The article
further explores the influence of the prevailing culture. The uniqueness of this part has defined
the company, and it is another primary reason to outdo most others. The recruitment process
calls for the most convincing concept; where instead of an employee considering the salary
package they come with the notion of what is to be done to push the company to the next level.
Success depends on such significant factors, and an extension of the same continues in the next
section.
The searched literature further reveals the pricing strategy that is being employed by the
corporation almost in every industry it ventures into. The price slashing or cutting mechanism is
the most common way the company under review has managed its success. First of all, it is used
to entice customers and trigger their loyalty for a period. Considering the rule of demand under
elasticity, it implies that an increase in price would result in a decrease in the quantity needed. It
is significant to note that this strategy is an instrumental analysis of the market since it extends to
individual commodities that the company wants to promote in the industry. Several lessons are
depicted from the literature where the organization is observed for the first one week to see if it
can and will continue. It shows a comprehensive analysis, where there exists growth prospects
despite the timing indicated by Amazon immediately after taking over at Whole Foods.
Lisa (2017) and Derek (2017) precisely exhausts the reasons as to why Amazon went into this
business agreement. The two authors concur that before the convention both parties considered
their situations, Whole Foods realized it was dying given the deteriorating experience it had
since 2012, while Amazon conversely adequately studied and analyzed the possible benefits that
it would have provided the over four hundred strategic locations for stores. It would quicken
online service delivery since every place within its territory would be easily reached, and at the
same time, the broadening of the customer base would be likely. Another significant motivation
for this deal was for Amazon to earn the advantages of economies of scale and compete similarly
with the likes of Walmart in physical retail stores; this would also see it widen its profit margins.
The idea of assured success was great strength that pushed the stakeholders into the process,
which is because every business eventually wants to perform better on a quarterly or even daily
basis.
The above findings are indicative of a positive relationship towards Amazon’s objectives and the
dynamics experienced in the first week of management is enough morale for every shareholder.
Every employee in whatever department prepares for the upcoming levels or stages that are yet
to be unveiled to the surprise of the competitors within the grocery industry. The aim is to remain
the best as explained by the adage, ‘survival is for the fittest,’ rule applies where Amazon
ventures. Such continues until the leveling of the playground is complete with others closing
down or relocating to other areas where they can comfortably comfort. The determination of
success in the Amazon Company is by the marketing strategies put in place over time. The
pricing strategy is considered while innovation and technology also act supplementary
prerequisites towards the same. There exists enough evidence that these are independent factors
that substantially determine the outcome of owning Whole Foods. However, factors such as
political instability and population growth do impact the outcome of this decision. For example,
in case of political unrest within the social environment, it would result in tension and price
instabilities that in the end would lead to a decline in demand. Population growth is another
external factor that cannot be controlled by the Amazon.com Incorporation, and it implies a
ready market for the company products, again it equally indicates an available workforce for the
company. Such growth to the company suggests a likelihood of cheap labor. All these must be
incorporated before success is determined in the Amazon, and once verified the decision can
hence be declared to either be positive or negative.
CHAPTER FOUR:
4.0 Critical Thinking and Result Analysis
The findings in this article and from the works of several other researchers and authors are
pointing to the direction that the success of Amazon.com in owning Whole Foods has got several
considerations that are unavoidable. The section is also yet to exhaust the impacts of the
employed marketing strategies and ascertain influence towards the company’s success. Finally,
the chapter will further review the applied culture amidst other variables. These closely,
comprehensively and complimentarily reviewed will give a direction on the validity of the
argument on whether the strategy fundamental to the growth and development of Amazon
concerning its marketing lee-way.
Several factors have been presented as the pushing force towards getting involved with Whole
Foods. These factors are accreditable to the growth and benefit of Amazon.com. The most
obvious impact is to move ahead of the competitors and become the pace setter as the leading
player. It is a way of enjoying the benefits of economies of scale that comes with increased
innovation, the employment of efficient technology, increased production or variety in products.
Lisa (2017) presents all the reasons for this cause. The gain of four hundred and sixty five
physical stores from Whole Foods is a great deal since they are in strategic locations that attract
more potential clients, for example in Chicago and New York. Definitely if given the culture of
Amazon, it will work to attain a better mix of clients and the move will be met by an
overwhelming increase in profit. The effect is enhanced by the Amazon’s Prime that will see it
through efficient and quick delivery to all the esteemed customers given the homogeneity in the
product mix. In the end, potential customers will turn out be satisfied with every service offered
from the company hence a higher likelihood of developing loyalty to the company and its
products. Such occurrences for sure will lead to one thing, more commodity product …
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