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Grade for Living Case Analysis Project – MGT 348: Student Feedback
Student Name:
Grade:
Grading Criteria for the Living Case Analysis Project – 80 Possible Points
View the following video. You can also access it by typing the following link into your
browser:

http://chipcast.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=5ed95ced-e34d-40d0b15e-f10fbd96bd3c
Rather than give you a fictitious organizational situation, I am asking you to apply your
knowledge of human motivation to a real scenario. I call this a “living case” opportunity. The
Living Case video will feature Head Coach John Bonamego (Coach Bono) of CMU’s Football
Team. The topic of the case is Motivation. Coach Bono provides a presentation about his
background and the principles he uses to motivate others based upon his coaching career from
highschool to college to the NFL. After viewing his presentation, you will need to address the
four questions and requested descriptions below. The Living Case will be graded on an 80-point
basis.
A SAMPLE CASE WRITE-UP HAS BEEN PROVIDED FOR YOUR VIEWING WITHIN
THE COURSE Bb SHELL. USE IT TO HELP YOU WITH YOUR WRITE-UP!
Here are the questions and descriptions required for the Living Case assignment.
1. Describe Coach Bono’s basic assumptions regarding motivation. That is, what are the
underlying principles which guide (and have guided) Coach Bono as he motivates (and
has motivated) student-athletes, professional players, and others? (Points: 0 – 20)
2. Describe the theories of motivation (based upon those frameworks of motivation
presented in the text such as Maslow’s Hierarchy of Needs, Goal Setting Theory,
Expectancy Theory, Equity Theory, the Job Characteristics Model, etc.) which best
describe Coach Bono’s motivational actions. (Points: 0-20)
3. Describe how Coach Bono uses different motivational approaches for different types of
people (i.e., individuals) or situations (i.e., day to day practices, workouts, or a
game). (Points: 0-20)
4. From your personal perspective, describe several important lessons a new manager could
learn from Coach Bono regarding how to motivate others to higher levels of
performance. (Points: 0-20)
Please provide complete and detailed answers to all four items. A typical paper will be a
minimum of 6 pages in length using doubled spaced text and normal one (1) inch
margins. There is no page limit for the written assignment. Generally speaking, “more is
better.” Make sure you provide specific and detailed examples from the Speaker’s presentation
and his/her answers to your questions in addressing the above items. It is required that you
reference material from the textbook and/or the recorded lectures to support your
assertions as stated in the paper. You don’t have to use any particular citation format. For
example you could say “On page XXX in the text, Equity Theory is described as . . .” I think
this relates to the Speaker’s approach to motivation as . . .”
Projects should be uploaded the submission link in Blackboard. There are 80 total points
possible for the living case analysis assignment.
Item
Principles of
Motivation
Points:
Comments:
Theories of
Motivation
Points:
Comments:
Different
Approaches for
Different
Student-Athletes
and/or Situations
Points:
Comments:
Most Important
Lessons
0-5 Points
Does not or
poorly identifies
the principles
which the
speaker indicated
guide his/her
behavior.
6-10 Points
Identifies at least
one or two
principles which
the speaker
indicated guide
his/her behavior.
Provides some
degree of detail
in explanation.
11-15 Points
Identifies several
(> 2) principles
which guide the
speaker’s
behavior and
provides a good
degree of detail
in description.
16-20 Points
Identifies several
(> 2) principles
which guide the
speaker’s
behavior and
provides
excellent detail
in description.
Does not or
poorly describes
the theories of
motivation which
underlie the
speaker’s
actions.
Describes at least
one theory of
motivation which
guide the
speaker’s actions
with some degree
of detail.
Describes several
(> 2) theories of
motivation which
guide the
speaker’s actions
with good detail
and some linkage
to the text.
Describes several
(> 2) theories of
motivation which
guide the
speaker’s actions
in excellent
detail as linked to
the text.
Does not
describe how the
speaker adjusts
his/her approach
given different
student-athletes
or situations.
Describes with
fair detail how
the speaker
adjusts his/her
approach given
different studentathletes or
situations.
Describes with
good detail how
the speaker
adjusts his/her
approach given
different studentathletes or
situations.
Describes in
excellent detail
how the speaker
adjusts his/her
approach given
different studentathletes or
situations.
Does not identify
any managerial
application
(lesson) learned
from the speaker.
Identifies one
managerial
application
(lesson) learned
from the speaker.
Identifies several
(> 2) managerial
applications
(lessons) learned
from the speaker
and provides a
good description
Identifies several
(> 2) managerial
applications
(lessons) from
the speaker and
provides an
excellent
of their
importance.
Points:
Comments:
description of
their importance.

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