Expert answer:Healthcare Communication
Solved by verified expert:AssignmentThroughout the session, you have been going through the process of
influencing policymakers by directly or indirectly writing letters to
them. For this assignment, you will develop a 30-second public service
announcement (PSA) for radio, television, or a website to further bring
attention to the issue you have been writing about. Your product,
whichever option you choose, must include a voice-over or recorded PSA.
Therefore, you will need access to a microphone for this assignment. The
module’s required reading from the Community Tool Box covers how to
prepare PSAs and when to consider using them. Their examples of PSA
scripts are very useful and can give you ideas about how to approach the
assignment.Identify the main purpose and target audience of your PSA.Develop a 30-second prerecorded PSA (~ 60-75 words) for a radio, a
television, or a website. Make sure to submit both your script and
prerecorded PSA.Your PSA should include a “catchphrase” that makes your message memorable. Below are examples of health campaign catchphrases.“Milk does a body good.”“This is your brain on drugs. Any questions?”“I learned it by watching you.”“Friends don’t let friends drive drunk.”Note: MyTLC Courses only supports the following
media formats: AVI, ASF, MOV, MPEG, MPG, MP3, MP4*, M4A*, M4V*, RM, RA,
RAM, SWF, and WAV. Please submit an e-ticket if you are having trouble
uploading your file and contact your instructor.Length: 1-page script and a 30-second recording, 3 cited sources from required reading.Required ReadingNational Commission for Health Education Credentialing, Inc. (NCHEC). (2017). Areas of responsibility for health education specialist 2015. Retrieved from https://www.nchec.org/assets/2251/hespa_competencies.pdfOklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolboxU.S. Department of Health and Human Services (2015). Healthy People
2020 topics and objectives: Health communication and health information
technology. Retrieved from https://www.healthypeople.gov/2020/topics-objectives/topic/health-communication-and-health-information-technologyUniversity of Kansas, Work Group for Community Health and
Development. (2014). Chapter 6: Section 7. Preparing public service
announcements. Community tool box [Online resource]. Retrieved from http://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/public-service-announcements/main
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