Expert answer:essay please do
Solved by verified expert:ASAP
mkt8011_assignment_2_markingcriteria.docx
mkt8011_assignment_2_instructions.docx
Unformatted Attachment Preview
MKT8011 Digital Marketing: Assignment 2 Marking Criteria
HD
17-20
DISTINCTION
15-16.9
The student has submitted an
exemplary Report that adheres
to all of the requirements.
The student has submitted
a very good Report that
mostly adheres to the
requirements.
STRUCTURE &
FORMAT
MECHANICS
8.5-10
No errors in sentence
construction, usage, grammar,
or mechanics
KNOWLEDGE
42.5-50
Excellent understanding and
use of theories, ideas and
concepts
REFERENCING
17-20
Excellent quality and quantity
of in-text reference and items
in the Reference List
TOTAL MARK FOR REPORT
CREDIT
13-14.9
The student has submitted a
good Report with minor
omissions.
Mark for Structure and Format /20
7.5-8.4
6.5-7.4
Minor errors in sentence
Some common errors (major or
construction, usage,
minor) in sentence
grammar, or mechanics
construction, usage, grammar,
or mechanics
Mark for Mechanics /10
37.5-42
32.5-37
Very good understanding
Good understanding and use of
and use of theories, ideas
theories, ideas and concepts
and concepts
Mark for Knowledge /50
15-16.9
13-14.9
Very good quality and
Good quality and quantity of
quantity of in-text
in-text reference and items in
reference and items in the
the Reference List
Reference List
Mark for Referencing /20
/100
MARKER’S COMMENTS ABOUT STRENGTHS AND WEAKNESSES
PASS
10-12.9
The student has submitted
an acceptable Report but it
is missing a few
requirements.
5-6.4
Contains a number of
errors but they do not
interfere with the
meaning.
FAIL
0-9.9
The student has not
submitted an acceptable
Report and it does not
adhere to the required
format.
0-4.9
Errors are frequent,
making understanding
difficult.
25-32
Adequate understanding and
use of theories, ideas and
concepts
0-24.9
Insufficient understanding
and use of theories, ideas
and concepts
10-12.9
Adequate quality and
quantity of in-text reference
and items in the Reference
List
0-9.9
Insufficient quality and/or
quantity of in-text
reference and items in the
Reference List
MKT8011 ASSIGNMENT 2
Word Limit 3,500-4,000 +/- 10%
Instructions
1. Choose a company / enterprise that you would like to work for.
Pretend that you have applied for a position in the Marketing department of that company /
enterprise.
Well done! You prepared a very good application and you have been given an interview.
Now you need to prepare for the interview.
2. Start preparing for the interview by knowing as much as you can about the
company/enterprise. This includes its target audiences, role in the industry, products,
services, and recent news coverage. Make a short list of important facts about the company:
revenues, new product releases, competitors, annual data reports. Understand the structure of
the company’s management. Mock up an organizational chart so you can begin to understand
the management structure within the company. With the advent of the internet, there is no
excuse for not knowing the company you are interviewing with thoroughly. Having this
background knowledge shows the hiring manager that you are interested in the position and
value his or her time.
Congratulations! You got the job. Now it is time to do some work.
3. The Marketing department has been allocated a budget to replace some of the Software.
You have been asked to do some research on available SaaS (Software as a Service) and
prepare a Report about three B2B companies that are offering the software. You have been
asked to review those companies and their product in relation to the (a) website (b)
relationship marketing (c) value co-creation (d) usefulness of product – now and in the future
(e) disaster recovery (f) and security. If you can not find all the required information then you
should make a list of questions to ask the company / enterprise.
4. List the questions that you will ask the company/enterprise and state why this information
is required.
5. Write up your Formal Report.
6. Submit your work in the following format
MKT8011 Assignment 2 format
Submit the following in one Word Document:
Letter of transmittal (You could use the course examiner’s name here)
Title page
Executive summary
Table of contents (Not included in word count)
List of abbreviations and/or glossary (Not included in word count)
Introduction
Main Body (Write at least 2,700 words for this section. This section should include
more than 15 in-text references)
This is the main part of your Report. It is where you discuss the three B2B software
companies and their product in relation to (a) website (b) relationship marketing (c)
value co-creation (d) usefulness of product – now and in the future (e) disaster
recovery (f) and security. If you can not find all the required information then you
should make a list of questions to ask the company / enterprise. This Main Body
should have three sections (one for each company / enterprise).
Company 1 (Replace with Company Name and discuss the points above)
Company 2 (Replace with Company Name and discuss the points above)
Company 3 (Replace with Company Name and discuss the points above)
Conclusion
Recommendations
Reference List (Not included in word count)
Appendices (Not included in word count)
NOTE 1: Students should focus their discussion on the section that they are looking to work
for. They should also mention how this part fits with other parts of the company / enterprise.
NOTE 2: Students should choose their company / enterprise wisely. For example, if a student
selects a private organization they might struggle to find enough information. If a student
chooses a large enterprise, e.g., Samsung, Coke Cola or Apple, they might struggle with the
detail needed.
For further information about Report writing see ‘Report Writing’ at
https://www.usq.edu.au/learningcentre/assignment-skills/writing-assignments/report-writing
…
Purchase answer to see full
attachment
How it works
- Paste your instructions in the instructions box. You can also attach an instructions file
- Select the writer category, deadline, education level and review the instructions
- Make a payment for the order to be assignment to a writer
- Download the paper after the writer uploads it
Will the writer plagiarize my essay?
You will get a plagiarism-free paper and you can get an originality report upon request.
Is this service safe?
All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades