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Solved by verified expert:Describe the strategy utilized, identify the strengths and challenges experienced, and then provide your view of its level of success. USE the Case Study-Better World Books(attached) to answer this discussion board question.
roth3e_abstract_bwb_fnl.pdf

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Case Title: Better World Books and the Triple Bottom Line
Unique ID: MHE-FTR-030- 1259420477
REV: February 26, 2015
Abstract: Better World Books was founded as a for-profit “B corporation” committed to a triple
bottom-line of financial, social, and environmental performance. After early growth, BWB now
faces challenges growing while sustaining their social-entrepreneurship business model.
Problems such as narrow margins, shrinking supply, low brand awareness, and even copycat
competitors are a few of the issues BWB faces. CEO David Murphy must decide how to handle
these issues in a way that keeps BWB competitive in the crowded used-book industry and creates
value for all of BWB’s stakeholders.
Concepts: Stakeholders, Mission/Vision, Strategic Planning, Competition, Internal Analysis,
Competitive Advantage, Branding, Social Responsibility, Business Strategy, Operations,
Innovation, Technology, Organizational Culture, Organizational Structure, Strategic Leadership,
Sustainability, Ethics
Context:
Protagonist: David Murphy, CEO
Country: USA
Sector: Retail—books
Company Employee Count: 187 (282 including part-time)
Company Revenue: $45 million
Ticker Symbol: N/A (private)
Event Year Begin: 2011
Event Year End: 2011
Teaching Note: Available
…
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