Expert answer:Diploma level assessment, market research

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6_bsbmkg607_at_1_____knowledge_questions_information_v1.0.pdf

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BSBMKG607 Manage market research
BSB60215 Advanced Diploma of Business
Information for students for Assessment Task 1 –
Knowledge Questions
Assessment Task 1 – Knowledge Questions
Instructions for
completion
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DUE DATE
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You are required to answer all questions in Assessment Task 1 – Knowledge
Questions
Responses are required to be typed and converted into a PDF and uploaded
through Moodle by the due date.
Use of correct grammar and spelling is required to demonstrate foundational skills
Use of APA referencing must be used where original sources other than your own
have been used – to avoid plagiarism
The trainer/assessor will inform you of the due date
1. Let us assume that you work for a large Fast Moving Consumer Goods (FMCG) company. You have
been asked to conduct market research on a new line of organic yoghurt that you are thinking of
launching. This product is fat free and has less than ten (10) calories and comes in a range of ten
(10) new flavours inspired by desserts. As this is a big project, you will be engaging an external
consultant to assist you.
a. What would you include in the brief to the external consultant?
b. What would you look for in an external marketing research consultant?
c. List down three (3) market research companies that you might call for quotes. What are
your criteria for selecting the consultant?
d. What would you include in the contract once you have chosen to engage a consultant?
e. What are the types of resources you would need to implement a market research project
plan
f. How would you monitor the work plan activity to ensure adherence to the market research
project plan?
g. Outline some common legislative requirements that you would need to take into
consideration when performing such a market research project?
2. Identify two (2) ways in which you can help ensure the external consultant will complete the tasks
that they were contracted to perform.
BSBMKG607–Knowledge Questions Information
Version 1.0 – May 2016
Southern Cross Education Institute
1
3. Referring to the Yoghurt scenario for Q1, provide an example of how you could perform the
following:
a. Describe how could you ensure the information obtained by the market research is valid
and relevant to the objectives outlined in the market research plan
b. Provide an example of how could you assess the performance of project against all
elements of the market research project plan
c. Provide an example of how you could measure the satisfaction of key stakeholder in
relation to the research process and findings
4.
Provide two (2) examples of how you could adjust and implement your current organisation policy
and procedures after a market research plan has already been successfully completed (for example,
one way would be to adjust the way your organisation conducts business).
BSBMKG607–Knowledge Questions Information
Version 1.0 – May 2016
Southern Cross Education Institute
2
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