Expert answer:Develop an advertising campaign

Solved by verified expert:This is a diploma level assessment, academic writing is not necessary. No textbook need, all these simple questions can find the answers or solution on google.Work require: answer all questions in the assessmentNo words limit, as long as it can answer the question simply and clearly.Thank you for your help.
assessment.pdf

Unformatted Attachment Preview

BSBADV602 Develop an advertising campaign
BSB60215 Advanced Diploma of Business
Information for students for Assessment Task 2 – Project
Assessment Task 2 – Project
Instructions for
completion
•
•
•
•
DUE DATE
•
You are required to answer all questions in Assessment Task 2 – Project
Responses are required to be typed and converted into a PDF and uploaded
through Moodle by the due date.
Use of correct grammar and spelling is required to demonstrate foundational skills
Use of APA referencing must be used where original sources other than your own
have been used – to avoid plagiarism
The trainer/assessor will inform you of the due date
SCENARIO:
You are employed as an advertising executive for “Amazing Ads” who are a prominent Australian Advertising
Agency. Recently, a new client “Bounce Fitness” has asked your agency to create a new advertising campaign
for its organisation to help boost sales. To help you come up with a suitable advertising campaign, Bounce
Fitness has provided you with their Corporate Marketing Plan which they would like the advertising
campaign to be connected to. The CEO of Bounce Fitness would like to launch the new advertising campaign
within the next six weeks.
Using the marketing plan to assist you (refer to Appendix 1), you are required to develop an Advertising
Campaign and present it to the CEO and Management at Bounce Fitness for approval (your assessor and
classmates). To do this, you will need to undertake the following tasks:
1. Define the Campaign Objectives
Referring to the Bounce Fitness Corporate Marketing Plan, create a report outlining the following:
• Develop an advertising brief by defining the purpose and objectives required to develop an effective
advertising campaign for Bounce Fitness.
• Use these to set the measurable terms for the objectives for the advertising campaign.
• Ensure you consider the factors which may affect the consumer responses to the campaign (such as age,
culture, disability, gender, lifestyle, marital status) and the impact of each.
• Discuss the legal and ethical considerations relating to this brief and how you will manage these.
• Ensure campaign objectives are feasible, given the constraints of time, budget, product and market
factors.
Print and include any additional documentation you have referred to as well as ensure this
information is referenced before submitting to your Assessor.
BSBADV602–Project Information
Version 1.0 – May 2016
Southern Cross Education Institute
1
2. Prepare an Advertising Budget
• List the research resource requirements will you need for this campaign.
• Discuss the range of media options to be considered, stating what could be used, which you chose to
use and why you made those choices.
• How would you budget to use the media options that you chose? Why do you believe that the budget
allocated is sufficient to meet the objectives?
• How will ensure that you do not run over budget?
• Justify resources allocated to each component of the advertisement campaign
Print and include any additional documentation you have referred to as well as ensure this information is
referenced before submitting to your Assessor.
3. Develop a Schedule for Proposed Advertising Activities
• Provide the length, timing and milestones for this advertising campaign.
• Discuss why you are confident your time line is accurate and meets the marketing plan requirements.
• How would you identify the service providers for this advertising campaign
• Discuss your choice of service provider and why you made this choice. Include discussion on the
different quotes you received, expertise, cost and other factors you considered to justify your decision.
• Using computer technology, produce a Critical Path Analysis (CPA) or Gantt chart or similar tool to chart
the planned progress of the campaign planning and exposure. You must include your CPA or Gantt
chart and copies of any additional documentation you have referred to as well as ensure this
information is referenced before submitting to your Assessor.
4. Written Questions
I. How did you clarify the needs of the proposed campaign?
II. How did you determine that your campaign was ethical?
III. What other markets did you consider when deciding where to focus? Why did you choose those?
What to submit for assessment
At the end of this assessment, you are required to submit the following:
• An advertising campaign addressing parts 1 to 3.
• Answers to the written questions for part 4.
BSBADV602–Project Information
Version 1.0 – May 2016
Southern Cross Education Institute
2
…
Purchase answer to see full
attachment

How it works

1. Paste your instructions in the instructions box. You can also attach an instructions file
2. Select the writer category, deadline, education level and review the instructions 
3. Make a payment for the order to be assignment to a writer
4.  Download the paper after the writer uploads it 

Will the writer plagiarize my essay?

You will get a plagiarism-free paper and you can get an originality report upon request.

Is this service safe?

All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades