Expert answer:Data Analysis – Apriori Analysis

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Solved by verified expert:Included with this assignment is an Excel spreadsheet containing customer receipts.The purpose of this assignment is to demonstrate steps performed in an Apriori analysis (i.e. Market Basket analysis).Review the “APRIORI ALGORITHM” section of Chapter 4 of the Sharda et. al. textbook for additional background.Use Excel to perform this analysis.List the SKU which was purchased the most.List the two SKUs that were purchased most frequently together.List the three SKUs that were purchased most frequently together.Make note of any pattern that you noticed while performing the analysis. As a retail business owner, how would you use the results from this analysis?
week_4_apriori_data.xlsx

Unformatted Attachment Preview

TRAN#
SKU#1
486
487
488
489
2576
3173
3771
4674
4675
4676
4677
6351
6356
6357
6360
6365
6372
6377
6379
6380
6382
6383
6387
6390
6391
6392
6393
6401
6403
6409
6412
6419
6422
6430
6432
6434
6435
6438
6442
6448
6450
6452
6453
6456
6457
6459
SKU#2
0
1
1
1
0
1
0
1
1
0
1
0
0
0
0
0
1
0
0
0
1
1
0
0
0
0
0
0
0
0
0
1
0
1
0
0
0
0
0
1
0
0
0
1
0
1
SKU#3
1
0
0
1
0
1
0
1
0
1
1
1
0
0
0
0
0
0
0
0
1
1
1
0
1
0
0
0
1
0
1
1
0
0
0
0
0
0
0
1
0
0
0
0
1
0
SKU#4
1
1
1
1
0
0
1
1
0
0
0
0
0
0
0
0
1
0
0
0
1
0
0
0
0
0
0
0
0
0
0
1
0
0
1
0
0
0
0
0
0
0
0
0
0
0
SKU#5
1
1
1
0
1
0
1
1
0
1
0
0
0
0
0
1
0
1
1
1
0
0
0
1
1
1
1
0
0
0
0
0
0
0
0
1
0
0
1
0
1
1
1
1
0
1
1
1
1
0
1
1
0
0
1
1
1
0
1
0
0
0
1
0
0
0
1
0
0
0
1
1
0
0
0
0
0
1
1
0
1
1
0
0
0
1
0
0
0
0
0
0
6461
6464
6466
6468
6470
6475
6482
6484
6491
6496
6497
6498
6505
6507
6509
6514
6516
6518
6522
6528
6530
6534
6535
6536
6540
6547
6549
6550
6553
6558
6568
6570
6571
6572
6577
6578
6586
6591
6594
6595
6596
6599
6603
6608
6610
6612
6613
0
1
0
0
0
1
0
0
0
1
0
0
1
0
0
0
1
1
0
1
0
0
0
0
1
1
0
0
0
0
1
0
0
0
1
0
1
1
0
0
0
1
0
1
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
1
0
0
1
0
0
0
0
0
1
0
0
1
1
0
0
0
0
1
0
0
0
0
0
1
0
0
0
0
0
0
1
1
0
0
0
0
0
1
0
0
1
0
0
1
0
0
1
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
0
0
1
0
0
0
1
0
1
0
1
0
0
0
0
0
0
0
0
0
0
0
1
1
1
0
1
0
0
0
1
0
1
1
0
0
0
0
0
1
1
0
1
1
0
1
1
1
1
0
1
0
0
0
1
0
0
0
0
0
1
0
0
1
1
1
1
1
1
0
0
0
0
1
0
1
1
0
1
1
0
0
0
1
0
0
0
0
0
0
0
0
0
1
0
0
1
0
1
0
0
0
1
0
1
1
0
0
0
0
1
0
0
6614
6615
6618
6620
6626
6631
6632
0
0
0
0
1
0
0
0
0
0
0
1
0
1
0
0
0
1
1
0
0
1
1
1
1
0
1
0
0
0
0
0
0
1
0
…
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