Expert answer:Corporate Profile : Buyer Profile
Solved by verified expert:Write three to five page Buyer Profile An introduction section which identifies the company being discussed and includes a brief overview of the company including when it was founded and significant events in its history.An overview of the company’s operations which summarizes information obtained from its annual report, the Hoovers profile for the company, and other sources which you found in your research. This information should include: headquarters location, key personnel, primary types of business activities and locations, major products or services sold by the company, major competitors, stock information (including ticker symbol or NASDAQ code), recent financial performance, and additional relevant information from the business profiles.A separate section in which you describe this company’s needs or requirements for cybersecurity. What information and/or business operations need to be protected? A separate “Buying Forecast” section in which you discuss the company’s likely future purchases for cybersecurity products and services. In this section, you should identify and discuss three or more categories of cybersecurity products or services which this company is likely to purchase.
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Corporate Profile: Buyer Profile
For this paper, you will research and construct a corporate profile for a publicly-traded company
which operates in cyberspace and therefore has a need for cybersecurity products and services. A
list of approved companies appears at the end of this assignment description. If you wish to use a
company not on the approved list you must first obtain the approval of your instructor.
Research
1. Review the company’s website to learn about the products and services which it sells.
2. Retrieve and review the Hoovers profile for the company. The company profile web
pages are interactive and have expanding menus / options (see figure below). You may
find it helpful to use the “Print Quick Report” menu item under My Tools.
http://ezproxy.umuc.edu/login?url=http://www.mergentonline.com/Hoovers
3. Download and review a copy of the company’s most recent Annual Report to Investors
from its Form 10-K filing with the United States Securities and Exchange Commission.
(Note: the company is the author of its Form 10-K. Do not list the SEC as the author.)
4. Identify 3 or more additional sources of information about the company and how it
operates in cyberspace. These can be news articles, data breach reports, etc.
5. Using the information obtained from your sources, identify the types of information and
business operations which drive this company’s need for cybersecurity products and
services. (What needs to be protected?)
6. Using the course readings and other materials, develop a “Buying Forecast” for likely
purchases by this company for cybersecurity related products and services.
Write
1. An introduction section which identifies the company being discussed and includes a
brief overview of the company including when it was founded and significant events in
its history.
2. An overview of the company’s operations which summarizes information obtained from
its annual report, the Hoovers profile for the company, and other sources which you
found in your research. This information should include: headquarters location, key
personnel, primary types of business activities and locations, major products or services
sold by the company, major competitors, stock information (including ticker symbol or
NASDAQ code), recent financial performance, and additional relevant information from
the business profiles.
3. A separate section in which you describe this company’s needs or requirements for
cybersecurity. What information and/or business operations need to be protected?
4. A separate “Buying Forecast” section in which you discuss the company’s likely future
purchases for cybersecurity products and services. In this section, you should identify and
discuss three or more categories of cybersecurity products or services which this
company is likely to purchase.
Your three to five page Buyer Profile is to be prepared using basic APA formatting (including
title page and reference list) and submitted as an MS Word attachment to the Corporate Profile
Part 1 entry in your assignments folder. See the sample paper and paper template provided in
Course Resources > APA Resources for formatting examples. Consult the grading rubric for
specific content and formatting requirements for this assignment.
Table 1. List of Approved Companies for Corporate Profile Project
Company
Name
Amazon
Apple
eBay
Facebook
Google
Microsoft
Oracle
Corp.
Priceline
Salesforce
Twitter
Yahoo
Corporate Website / Investor Relations
Form 10-K from SEC Edgar Database
http://www.amazon.com
http://phx.corporateir.net/phoenix.zhtml?c=97664&p=irol-irhome
http://www.apple.com/about/
http://investor.apple.com/
http://www.ebayinc.com/
http://investor.ebayinc.com/
https://www.facebook.com/facebook
http://investor.fb.com/
https://www.google.com/intl/en/about/company/
https://investor.google.com/
http://www.microsoft.com
http://www.microsoft.com/investor/default.aspx
http://www.oracle.com/us/corporate/index.html
http://investor.oracle.com/overview/highlights/default.aspx
http://www.pricelinegroup.com/
http://ir.pricelinegroup.com/index.cfm
https://www.salesforce.com/company/
http://investor.salesforce.com/aboutus/investor/overview/default.aspx
https://about.twitter.com/company
https://investor.twitterinc.com/
https://info.yahoo.com/
https://investor.yahoo.net/index.cfm
http://www.sec.gov/Archives/edgar/data/1018724/0001018
72415000006/amzn-20141231x10k.htm
http://www.sec.gov/Archives/edgar/data/320193/00011931
2514383437/d783162d10k.htm
http://www.sec.gov/Archives/edgar/data/1065088/0001065
08815000054/ebay201410-k.htm
http://www.sec.gov/Archives/edgar/data/1326801/0001326
80115000006/fb-12312014x10k.htm
http://www.sec.gov/Archives/edgar/data/1288776/0001288
77615000008/goog2014123110-k.htm
http://www.sec.gov/Archives/edgar/data/789019/00011931
2514289961/d722626d10k.htm
http://www.sec.gov/Archives/edgar/data/1341439/0001193
12515235239/d920711d10k.htm
http://www.sec.gov/Archives/edgar/data/1075531/0001075
53115000007/pcln-20141231_10k.htm
http://www.sec.gov/Archives/edgar/data/1108524/0001108
52415000008/crm-2015131x10k.htm
http://www.sec.gov/Archives/edgar/data/1418091/0001564
59015001159/twtr-10k_20141231.htm
http://www.sec.gov/Archives/edgar/data/1011006/0001193
12515066560/d826131d10k.htm
Rubric Name: Corporate Profile Part 1: Buyer Profile
Criteria
Excellent
Outstanding Acceptable
10 points
8.5 points
Needs
Missing or
Needs Significant
Improvemen
Unacceptabl
Improvement
t
e
7 points
Provided an
excellent
introduction
section
which
identified the
company
being
profiled and
included a
brief
overview of
the company
Introduc (when it was
tion to founded, by
the
whom, major
Compan products or
y
services
provided by
the
company,
and
significant
events in the
company’s
history).
Appropriatel
y used
information
from 3 or
more
authoritative
sources.
Provided an
outstanding
introduction
section
which
identified the
company
being
profiled and
included a
brief
overview of
the company
(when it was
founded, by
whom, major
products or
services
provided by
the
company,
and
significant
events in the
company’s
history).
Appropriatel
y used
information
from 2 or
more
authoritative
sources.
Provided an
introduction
section
which
identified
the company
being
profiled and
included a
brief
overview of
the company
(when it was
founded, by
whom, majo
r products or
services
provided by
the
company,
and
significant
events in the
company’s
history).
Appropriatel
y used
information
from author
itative
sources.
6 points
4 points
Provided an
introduction
to the
company but
the section
lacked some
required
details.
Information
from
authoritative
sources was
cited and
used in the
overview.
Attempted to
provide an
introduction to
the company but
this section
lacked detail
and/or was not
well supported by
information
drawn from
authoritative
sources.
0 points
The
introduction
section was
missing or did
not clearly
identify the
company.
Business
Profile
(Locatio
ns,
Operatio
ns, &
Finances
)
20 points
18 points
16 points
Provided an
excellent
overview of
the
company’s
operations
which
summarized
information
from its
annual
report, the
Hoovers
profile for
the
company,
and other
authoritative
sources. This
information
included:
headquarters
location, key
personnel,
primary
types of
business
activities and
locations,
major
products or
services sold
by the
company,
major
competitors,
stock
information
(including
ticker symbol
or NASDAQ
Provided an
outstanding
overview of
the
company’s
operations
which
summarized
information
from its
annual
report and
other
authoritative
sources. This
information
included:
headquarters
location, key
personnel,
primary
types of
business
activities and
locations,
major
products or
services sold
by the
company,
major
competitors,
stock
information
(including
ticker symbol
or NASDAQ
code), recent
financial
performance
, etc.
Provided an
overview of
the
company’s
operations
including:
headquarter
s location,
key
personnel,
primary
types of
business
activities
and
locations,
major
products or
services sold
by the
company,
major
competitors,
stock
information
(including
ticker
symbol or
NASDAQ
code),
recent
financial
performance
, and
additional
relevant
information
from the
business
profiles.
Appropriatel
14 points
Provided
information
about the
company’s
business
operations
with some
details from
annual report
or company
profiles (e.g.
Hoovers). Ap
propriately
used and
cited
information
from
authoritative
sources.
9 points
0 points
Provided a
discussion of the
company’s
business
operations. The
discussion lacked
detail and/or was
not well
supported by
information
drawn from
authoritative
sources.
This section
was missing,
off topic, or
failed to
provide
information
about the
company’s
business
operations.
Business
Needs
for
Cybersec
urity
Products
and
Services
code), recent
financial
performance
, and
additional
relevant
information
from the
business
profiles.
Appropriatel
y used and
cited
information
from
authoritative
sources.
Appropriatel
y used and
cited
information
from
authoritative
sources.
y used and
cited
information
from
authoritative
sources.
15 points
14 points
13 points
11 points
Provided an
excellent
discussion of
this
company’s
business
needs or
requirement
s for
cybersecurity
. Fully
answered
the question:
What
information
and/or
business
operations
need to be
protected?
Appropriatel
y used
information f
Provided an
outstanding
discussion of
this
company’s
business
needs or
requirement
s for
cybersecurity
. Answered
the question:
What
information
and/or
business
operations
need to be
protected?
Appropriatel
y used
information f
rom 2 or
Provided a
discussion of
this
company’s
business
needs or
requirement
s for
cybersecurit
y. Provided
some details
about the
types of
information
and/or
business
operations
that need
protection.
The
discussion
was
supported
Attempted to
provide a
discussion of
this
company’s
requirements
for
cybersecurity
. Provided
few details
about the
types of
information
and/or
business
operations
that need
protection. T
he discussion
was
supported by
information
drawn from
9 points
Mentioned the
business need or
company
requirements for
cybersecurity but
the section was
lacking in details
and/or was not
well supported by
information from
authoritative
sources.
0 points
This section
was missing,
off topic, or
failed
toaddress the
company’s
business
needs or
requirements
for
cybersecurity.
rom 3 or
more
more
authoritative
authoritative sources.
sources.
15 points
by
authoritative
information sources.
drawn from
authoritative
sources.
14 points
13 points
Provided an
excellent
discussion
of the
company’s
likely future
purchases for
cybersecurity
products and
services.
Identified
and
discussed
three or
more
Buying categories of
Forecast cybersecurity
products or
services
which this
company is
likely to
purchase
with an
appropriate
rationale or
reason for
the purchase
(what benefit
will the
company
realize from
this
purchase).Ap
propriately
Provided an
outstanding
discussion
of the
company’s
likely future
purchases for
cybersecurity
products and
services.
Identified
and
discussed
three or
more
categories of
cybersecurity
products or
services
which this
company is
likely to
purchasewit
h an
appropriate
rationale or
reason for
the purchase
(what benefit
will the
company
realize from
this
purchase).Ap
propriately
Provided a
discussion
of the
company’s
likely future
purchases
for
cybersecurit
y products
and services.
Identified
and
discussed at
2 or more
categories of
cybersecurit
y products
or services
which this
company is
likely to
purchase.Ap
propriately
used
information
from
authoritative
sources.
11 points
Provided
a discussion
of likely
future
purchases for
cybersecurity
products or
services. App
ropriately
used
information
from
authoritative
sources.
9 points
Provided
a discussion of
likely future
purchases for
cybersecurity
products or
services but the
discussion lacked
important details
and/or was not
well supported by
information
drawn from
authoritative
sources.
0 points
Did not
mention the
three
required
investment
categories.
used
information
from 3 or
more
authoritative
sources.
10 points
Provided an
excellent
summary of
the research
Summar and buying
y of
forecast. This
Research section was
and
clear,
Buying concise, and
Forecast accurate.
Appropriatel
y used
information
from
authoritative
sources
Professio
nalism:
Address
ed
security
issues
using
standard
cybersec
urity
terminol
ogy
5 points
Demonstrate
d excellence
in the
integration
of standard
cybersecurity
terminology
into the case
study.
Professio 5 points
nalism:
APA
used
information
from 2 or
more
authoritative
sources.
8.5 points
6 points
4 points
7 points
Provided an
outstanding
summary of
the research
and buying
forecast. This
section was
clear and
accurate.
Appropriatel
y used
information
from
authoritative
sources
Provided an
acceptable
summary of
the research
and buying
forecast.
Appropriatel
y used
information
from
authoritative
sources
4 points
3 points
Provided a
summary of
the research
and buying
forecast. This
section was
disorganized
or lacked
important
details.
Mentioned
information
from
authoritative
sources.
Attempted to
provide a
summary of the
research and
buying forecast
but this section
lacked details. Or,
the section was
not well
supported by
information from
authoritative
sources.
0 points
This section
was missing
or not
relevant to
the
assignment.
2 points
0 points
Used
Provided an Integrated standard
outstanding standard
cybersecurity
integration cybersecurit terminology
of standard y
but this
cybersecurity terminology usage was
terminology into the into not well
into the case the case
integrated
study.
study
with the
discussion.
4 points
3 points
2 points
1 point
Did not
integrate
Misused standard standard
cybersecurity
cybersecurity
terminology.
terminology
into the
discussion.
1 point
0 points
Formatti
ng for
Citations
and
Referenc
e List
Work
contains a
reference list
containing
entries for all
cited
resources.
Reference
list entries
and in-text
citations are
correctly
formatted
using the
appropriate
APA style for
each type of
resource.
Work
contains a
reference list
containing
entries for all
cited
resources.
One or two
minor errors
in APA
format for intext citations
and/or
reference list
entries.
Work
contains a
reference
list
containing
entries for
all cited
resources.
No more
than 3 minor
errors in APA
format for
in-text
citations
and/or
reference
list entries.
5 points
4 points
3 points
Submitted
work has
minor style
or formatting
flaws but still
presents a
professional
appearance.
Submitted
work is well
organized
and
Organization
and/or
appearance
of submitted
work could
be improved
through
better use of
fonts, color,
titles,
headings,
etc. OR
Submitted
work shows
Professio
outstanding
nalism:
organization
Organiza
and the use
tion &
of color,
Appeara
fonts, titles,
nce
headings and
subheadings,
etc. is
appropriate
Work has no
more than
three
paragraphs
with
omissions of
citations
crediting
sources for
facts and
information.
Work
contains a
reference list
containing
entries for
cited
resources.
Work
contains no
more than 5
minor errors
in APA
format for intext citations
and/or
reference list
entries.
Work attempts to
credit sources but
demonstrates a
fundamental
failure to
understand and
apply the APA
formatting
standard as
defined in
the Publication
Manual of the
American
Psychological
Association (6thed
.).
Reference list
is missing.
Work
demonstrates
an overall
failure to
incorporate
and/or credit
authoritative
sources for
information
used in the
paper.
1 point
2 points
Submitted
work has
multiple style
or formatting
errors.
Organization
and
professional
appearance
need
substantial
Submitted work
meets minimum
requirements but
0 points
has major style
and formatting
errors. Work is
No work
disorganized and submitted.
needs to be
rewritten for
readability and
professional
appearance.
to the
assignment
type.
appropriately
uses color,
fonts, and
section
headings
(per the
assignment’s
directions).
14 points
Submitted
improvement
work has
.
multiple
style or
formatting
errors.
Professional
appearance
could be
improved.
13 points
11 points
4 points
Work
contains
minor errors
in
Professio No
nalism: formatting, formatting,
grammar,
Executio grammar,
spelling or
n
spelling, or
punctuation
punctuation
which do not
errors.
significantly
impact
professional
appearance.
15 points
Overall
Score
Excellent
90 or more
Errors in
formatting,
spelling,
grammar, or
punctuation
which
detract from
professional
appearance
of the
submitted
work.
Outstanding Acceptable
80 or more 70 or more
Submitted
work has
numerous
errors in
formatting,
spelling,
grammar, or
punctuation.
Work is
unprofession
al in
appearance.
Submitted work is
difficult to read /
0 points
understand and
has significant
errors in
No work
formatting,
submitted.
spelling,
grammar,
punctuation, or
word usage.
Needs
Needs Significant
Improvemen
Improvement
t
36 or more
56 or more
Missing or
Unacceptabl
e
0 or more
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