Expert answer:Corporate brief

Solved by verified expert:Please choose “Samsung” to analyze. Write a corporate brief on the company in accordance with the rubric. This brief should be less than 10 pages of text. Pictures and diagrams are welcome. Evaluate the strategy of the corporation to succeed in its markets.Discuss the company, what it sells, how it has grown, what it did to grow the way it did, and mistakes made along the way. APA style. I will upload the rubric below, please follow the rubric, thanks!
brief_rubric.doc

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Corporate Brief Grading Rubric
Clear explanation of key strategic challenges and successes
• The challenge/success scope and seriousness was clearly identified in
the discussions.
• There was a well-focused diagnosis of strategic successes/issues
demonstrating a good grasp of the company’s present situation and
strategic future.
• Effective Executive Summary of the company.
• Efficient use of space in the paper.
Scaled Score:
Weight
20%
30 points
Little or no value
Shows little understanding
of the success/issues and
the company’s present
situation and the strategic
challenge ahead.
40 points
Below Expectations
Shows some understanding
of the success/issues and
the company’s present
situation and strategic
challenge ahead.
50 points
Meets Expectations
Shows adequate knowledge
of the success/issues and
the company’s present
situation and strategic
challenge ahead.
60 points
Exceeds Expectation
Shows superior knowledge
of the reason for success/
issues and the company’s
present situation and
strategic challenge ahead.
Executive summary
missing or poorly
constructed.
Critical issues and key
problems that supported
the corporate analysis were
poorly identified, analyzed,
and supported.
Executive summary
inadequate.
Executive summary
adequate.
Effective Executive
Summary.
Critical issues and key
problems that supported
the corporate analysis and
strategic analysis were not
clearly identified, analyzed,
and supported.
Critical issues and key
problems that supported
the corporate analysis and
strategic plan were partially
identified, analyzed, and
supported.
Critical issues and key
problems that supported
the corporate analysis and
strategic plan were clearly
identified, analyzed, and
supported.
Valid arguments; analysis of financial performance with relevant
supportive detail
• Logically organized, key points, key arguments, and important criteria
for evaluating business strategies were easily identified.
• Critical issues/successes supported the company’s roadmap and were
identified and clearly analyzed and supported.
20%
Appropriate analysis, evaluation, synthesis for the specific industry
identified
• There was complete data on which to base a thorough supply chain
analysis.
• Key change drivers and mega-trends underlying success and concerns
were identified.
• Synthesis, analysis, and evaluations were clearly presented and
supported in a literate and effective manner.
Conclusions and recommendations are congruent with strategic analysis
• Specific recommendations/commentary on plans of action were
provided.
• Specific data or facts were referred to when necessary to support the
analysis and conclusions.
• Recommendations and conclusions were presented and supported in a
literate and effective manner.
Proper organization, professional writing, and logical flow of analysis.
APA formatting
• Logically organized, key points, key arguments, and important criteria
for evaluating the business logic easily identified.
• Key points were supported with a well thought out rationale based on
applying specific concepts or analytical frameworks to the data
provided in the case.
• Proper grammar, spelling, punctuation, 3rd person objective view,
professional writing, and syntax.
20%
Analysis of key change
drivers and the underlying
the issues inadequate.
Analysis of key change
drivers and the underlying
the issues were not
identified.
Analysis of key change
drivers and the underlying
the issues were partially
identified
Analysis of key change
drivers and the underlying
the issues were clearly
identified
20%
Effective recommendations
and/or plans of action not
provided.
Effective recommendations
and/or plans of action
inadequate.
Effective recommendations
and/or plans of action were
partially provided.
Effective recommendations,
solutions, and/or plans of
action were provided.
Specific data or facts
necessary to support the
analysis and conclusions
was not provided.
Key points were poorly
identified and supported
with a well thought out
rationale based on applying
specific concepts or
analytical frameworks to
the data provided in the
case.
Specific data or facts were
not referred when
necessary to support the
analysis and conclusions.
Key points were not
identified and supported
with a well thought out
rationale based on applying
specific concepts or
analytical frameworks to
the data provided in the
case.
Specific data or facts were
occasionally referred when
necessary to support the
analysis and conclusions.
Key points were partially
identified and supported
with a well thought out
rationale based on applying
specific concepts or
analytical frameworks to
the data provided in the
case.
Specific data or facts were
referred when necessary to
support the analysis and
conclusions.
Key points were clearly
identified and supported
with a well thought out
rationale based on applying
specific concepts or
analytical frameworks to
the data provided in the
case.
Grammar, spelling,
punctuation, professional
writing, and syntax needs
significant improvement
Grammar, spelling,
punctuation, professional
writing, and syntax needs
improvement
Adequate grammar,
spelling, punctuation,
professional writing, and
syntax
Excellent grammar, spelling,
punctuation, professional
writing, and syntax
20%

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