Expert answer:Company Technology and Social Media

Solved by verified expert:For companies today, technology presents great opportunities to deliver excellent customer service. However, they must embrace technology in order to enhance how the business functions and consistently provides a quality customer experience. Technology plays a central role in customer service today, and this role is only going to continue to increase. One example is the expanding role of social media as a powerful customer service tool and resource.Using your selected company write a 2-page paper supported by research that includes the following:Describe how the company uses technology to meet customer needs.Review the company’s page on a social media site and explain how it is used to provide customer service.Review the company’s web site. Describe how it provides customer service and meets customers’ needs. Explain how it provides reasons for customers to use it.What are the strengths and weaknesses of this site in providing the company’s customer service?Your submitted assignment should be proofread for correct spelling, grammar, and punctuation. Be sure to follow APA formatting, use at least two references, and include both in-text citations and a references page.
mnegron_company_selection_and_key_factors_ans_10102017.docx

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Running Head: COMPANY SELECTION AND KEY FACTORS
Company selection and key factors
Martha Negron
Rasmussen College
October 10, 2017
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COMPANY SELECTION AND KEY FACTORS
Company selection and key factors
Dell
Company name and general description that includes a brief history
Dell is a global corporation that produces electronic products. Dell manufactures and
sells with other subsidiaries electronic products such as a computer, network appliances, printers,
and application software. Dell is named after the first employee who founded the organization.
Dell electronics has a market share globally of 15.6% as per the first quarter of 2017 fiscal year.
Dell is an employer to several Americans living in Austin. Michael Dell saw the need to invest
in electronic computer business during his college year to build affordable products to students.
Michael Dell formed a company and offered leadership to generate higher revenue for
expansion. Dell corporation model was to ensure the customer is satisfied with the products.
A brief overview of their products and services and how they meet the needs of customers.
Dell has a diverse segment of customers that are targeted for different products in the
market. The business brand satisfies the market through serviceability and reliability. Brands that
dell manufactures include;
Desktop computers
A segment of clients targeted is office employees and homeowners who are satisfied with
a standalone electronic. The desktop computer has similar functionality as other computers, and
it is upgradable in case of any feature that the company would recommend to its clients.
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COMPANY SELECTION AND KEY FACTORS
LCD television
Dell manufactures home entertainment products to satisfy a segment of viewers who
would want something unique. The TV is highly standardized and durable to fit into consumers’
needs.
Printer
Offices require printable documents hence Dell ventured to satisfy the segment of the
market with a printer that is easy to use and efficient.
Description of its primary customers
Dell is a global corporation hence the need to serve a diverse lot of customers globally.
Dell products serve high-end customers and middle-income earners as a marketing segment.
High-end customers are in countries that are developed. In order to ensure quality and great
product satisfaction is met Dell has to invest in understanding user needs from high-income
countries. In developing countries, Dell has a target clientele. These are electronic consumers
who value functionality rather than the quality of the product. Most of the products that are
targeted for middle-income countries are affordable considered to other electronic competitors.
Dell customers are loyal due to the durability of the products offered. Dell serves its customers
online with a dedicated customer care (Aaboud, Aad, Abbott, Abdallah, Abdinov, Abeloos &
Abreu, 2017).
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COMPANY SELECTION AND KEY FACTORS
Why you selected this company
Dell customers are often satisfied with the products and services offered by the
corporation. Dell is a model organization due to the type of leadership currently. Dell has
survived competition from innovative products in the market to maintain a global market share
of 15.6%. In order control such a huge market share with a third of electronic sales, there is
higher consumer confidence due to the type of service offered. Dell is an inspiration company
having started during the great depression to become a multinational corporation. Michael Dell
as a founder still makes decisions that are vital to ensure the organization survives the current
economic turbulence. Dell leadership through transformation is an influence to other
organization aspiring to serve global markets.
What you hope to learn about customer service as a result of completing this project
Customer service is critical to an organization success. The organization is expected to
offer customer service on a dedicated platform. Reliable customer service is a boost to sales
department due to consumer confidence. In serving a global segment of the market of market
customer service should have the skills to handle diverse clients to develop the organization
brand. The level of customer service influences sales turnover in an organization (Cordero, Dell,
Henderson, Sabrowski, Saetow & Sethuraman, 2016).
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COMPANY SELECTION AND KEY FACTORS
References
Aaboud, M., Aad, G., Abbott, B., Abdallah, J., Abdinov, O., Abeloos, B., … & Abreu, R. (2017).
Electron efficiency measurements with the ATLAS detector using 2012 LHC proton–
proton collision data. The European Physical Journal C, 77(3), 195.
Cordero, E. R., Dell, T. J., Henderson, J. D., Sabrowski, J. A., Saetow, A., & Sethuraman, S.
(2016). U.S. Patent No. 9,230,687. Washington, DC: U.S. Patent and Trademark Office.

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