Expert answer:Case Study – Coca Cola
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case_study___coca_cola.docx
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Case Study – Coca Cola
Due Wed Nov 1 @ 8:59 pm PDT • 7% weight
Case studies are a great way to learn from the success and failures of other businesses. This
month you will continue researching successful companies and their brands.
This week we will look at Coca-Cola: http://www.coca-cola.com/global/
“Coca-Cola is a global leader in the beverage industry and offers hundreds of brands, including
soft drinks, fruit juices, sports drinks, and other beverages. According to Interbrand’s best
global brand study of 2015, Coca-Cola was the world’s third most valuable brand. As the most
recognizable brand in the world, Coca-Cola is one of the most successful companies in global
marketing. At over a century old, Coke remains an industry leader both in product sales and
marketing.” Smartling, World of Coca-Cola.
For this assignment, we will be discussing in class how Coca-Cola is perceived as a brand and
what we can learn from its successes and mistakes.
After the class discussion, write a 500-word essay addressing these prompts and questions.
Include resources. Remember, your references must be APA formatted for any resources you
use.
For this assignment, you will conduct additional research on the Coca-Cola brand to:
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Explain what has the brand done to create value and develop a relationship with its
consumers
How have they been able to transcend from being just a beverage company to creating
brand loyalty and brand awareness for over a century?
Discuss their journey and consider their trial and error moments
What has been some of their most successful campaigns and why?
Research and reference at least 3 (three) articles regarding the company
DELIVERABLE – WHAT YOU TURN IN…
After the class discussion, write a 500-word (minimum) essay on the Coca-Cola brand
addressing the prompts above.
Upload your PDF document to this assignment.
Please title your document: lastname_firstname_cocacola
RATIONALE – WHY YOU’RE DOING IT: Case studies provide the opportunity to understand the
subject and to rationalize the “why” of a situation. They help both to develop problem-solving
skills through analysis of a relevant topic and to solidify the concepts learned.
…
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