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SPARK NEW ZEALAND
Business Project proposal
A Study of Managerial Practices at Spark New Zealand
Paramjeet Kaur
Date of Submission: 01/11/2017
Submitted to-Shahriar
Student Id-tiz00004nm
Word Count: 1214
1. Introduction
1.1 Overview of the Organisation
History of Spark
Spark is New Zealand based Telecommunications Company established in the year
1987 in the name of Telecom New Zealand by telecommunications divisions of New
Zealand Post Office. It became first fully privatised telecom in the world in the year
1990. Later in 2011 Spark New Zealand demerged into two separate public listed
companies one in the name of Spark a retail services provider and Chorus as a
network services operator.
(About Spark, 2017)
The main business of Spark is to supply fixed line telephone services,mobile network
and internet service provider.
(At a Glance, 2016)
Structure and People at Spark
Spark is fully privatized telecom company of New Zealand and lead by dedicated
team of directors and other non executive directors. Their efforts took the company
to new heights. The company is fully committed to provide best technology to the
New Zealanders. The company has around 5000 employees.
(Spark New Zealand)
The organisational structure is decentralised as the employees are given due
importance to participate in decision making process.
(Our People, 2017)
Products of the company
Largest supplier of fixed phone lines,
Internet provider
ICT provider
Mobile provider.(Our Industry, 2017)
Goals of Spark
•
To introduce Digital technology to have positive impact on nation’s social and
economic wellbeing.
•
Bringing more opportunities for New Zealand children
•
Improving health outcomes for New Zealanders.
•
Enriching the lives of customers.
•
To become the most valued brand in New Zealand.
1.2 Aims and Objectives: The following are the three objectives I have developed
to analyse the management practices at Spark New Zealand.
•
To identify the organisational communication in Spark New Zealand and its
impact on the working of the concern.
•
Analyse the impact of organisational leadership on employees and
organisation.
•
To analyse the organisational responsibility of the company towards the
society and following the principles of corporate governance.
1.3 Scope
In the present report we will be limited only to three management practices. One is to
analyse
the
impact
of
interpersonal
communication
and
cross
cultural
communication on the working of the concern. The other thing is to analyse the
leadership prevailing in the concern and its outcomes in terms of performance of
employees. Third is to judge the performance of Spark Limited in terms of social
responsibility. For this purpose the annual report of the concern as well as working
pattern through its management policies will be used. The proposal will be submitted
on 4th week of term.
2. Management Practices
2.1 Organisational Communication
The success or failure of an organisation largely depends on the interpersonal
communication in either of the form verbal or non verbal used in the concern to
transmit ideas and thoughts. In the present context of globalised business the Crosscultural communication has become strategically important to companies. Spark
Limited knows the importance of cross-cultural communication as it has diverse
workforce and future plans to come on the global platform. Spark Limited is aware of
the fact that their customers and employees are from diverse culture with different
beliefs and values.
So the company has framed a common platform for understanding people from
different cultures their way to communicate, and perceive the things around them. So
company is using English language to communicate to overcome language
differences.
2.2Organisational Leadership
Transformational- transactional leadership:
The leaders of the company are focused on motivating and encouraging its team
members to achieve the vision of Spark Limited. They are focussed on their future
plans. A transformational leadership always think out of the box and goes beyond
managing day-to-day operations. The leadership style used by Spark Limited is
transformational type in which leader’s emphasis on building teams, inspiring and
associating with different employees from different levels to achieve change for the
betterment of the concern. The team of leaders of the company set goals for the
followers to achieve along with incentives to encourage them for higher performance
levels keeping in mind their personal and professional growth.
2.3 Organisational Corporate Social Responsibility
In today’s fast-changing world, companies are facing multiple challenges in terms of
social and environmental issues. All these challenges determine the capacity of
business, to have sustainable growth to benefit all the stakeholders.
Spark believes in creating a better New Zealand by concentrating on the education
of Young New Zealanders to give them an opportunity to prosper in a digital future.
The various initiatives taken by the company are as follows:
Spark Jump
Spark launched a new initiative with help of Spark Foundation to help children to
learn even at their homes.
During 2016-17 the Foundation gave 1,125 modems to 19 community partners for
the expansion of the programme in the country.
Manaiakalani Education Trust
Spark Foundation is also dominent funding partner of the Manaiakalani Education
Trust to bring digital learning to low-income communities.
Spark Foundation invested $500,000 to enhance the outreach of this programme
from its base in East Auckland to other schools in New Zealand.
Network 4 Learning
Spark also initiated digital education inside the school through Network for Learning
(N4L).
In present year more than 2,400 schools are now using the Spark-managed network
to enhance their learning.
Mind Lab Kids
In the financial year 2017 Spark in partnership with The Mind Lab have launched
MindLabKids.com – a free web and mobile-based free online portal for children to
educate them in science and technology. It is to prepare science projects and
making country tech savvy.
Besides above the company took various initiatives like funding the students etc.
(Environment, Social & Governance Report, 2017)
3. Data & Research Methods
Data Collection:
Data collection is the method of gathering information in systematic and organised
manner.
Only secondary methods of data collection will be used to get deep insight into the
topic. I will use information available in published form like annual reports of the
company, journals, magazines, the internet, etc. for my research.
Data Analysis Methods
I will use quantitative methods to analyse the data collected from various resources.
Quantitative methods will help me to quantify opinions, behaviours and other defined
variables of the data available. This method will be helpful for me to draw
comparison and interpretation of the data. It will be used to find tendency of change
in the view of employees and other stakeholders. (Gupta, 2015)
Diploma in Business (Level 7)
DB745: Business Project
Assessment 3: Business Project Report
Term 4, 2017
Level
7
Credits
20
Assessment 3
Project Report
Due Date
End of Week 10
Student Name
Student Signature
Assessor Name
Assessor Signature
Student ID
Date
Total Marks
% Weighting
/ 100
/ 65%
Learning Outcomes Assessed:
Marks
Marks
Awarded
Sections
Learning Outcomes
Allocated
Report Cover
–
1
Executive Summary
1-6
4
Table of Contents
–
1
Introduction
1-6
12
Literature Review
1-6
15
Analysis Methods
4
10
Data Analysis
1-6
18
Discussion
1-6
18
Conclusions
1-6
8
Recommendations
1-6
8
APA Referencing
–
5
Total:
100
Data Collection &
100
Learning Outcomes:
1.
2.
3.
4.
5.
Understand key authors and theories relevant to the topic.
Identify and explore key facts and concepts.
Clearly state and pursue a clear set of aims and objectives.
Select and justify an appropriate research methods.
Draw appropriate conclusions from the study.
6. Create and sustain a substantial and coherent written argument based on the
independent study.
Read the following INSTRUCTIONS Carefully:
The Business Project Report (Assessment 3) covers the Learning Outcomes
(LOs) 1-6 as part of the Paper DB745 – Business Project – this is towards the
completion of the Diploma in Business (Level 7).
The Business Project Report (Assessment 3) must be your own work. If
copying (plagiarism) is identified from other student(s) or sources, you will
receive zero marks.
A soft copy of the Business Project Report (Assessment 3) must be submitted
on Turnitin on Moodle and a hard copy must be handed/submitted to the
lecturer by Week 10, please save your file as: IDNumber/FULL
NAME/745/Assessment 3.
Your Business Project Report should be word processed in black and white,
with the main text in 12 point Times New Roman/Arial/Helvetica left aligned,
with 6 point paragraph spacing, on A4 size paper, portrait format (left margin
minimum 3cm, right margin minimum 2cm).
You are required to write a Business Project Report of 4,500- 5,000 words for
an existing NZ organisation. You are required to complete this thoroughly
without using excessive words.
● You are required to use outside authentic academic books, journals, and
companies’ websites to support the points you make in the discussion section of
your report. Paraphrase and reference all ideas, quotes and information which
you obtain from the authentic books, journals, and the Internet using the APA
format (6th Edition) – refer to the APA guide.
This Business Project Report, based on the Project Proposal (Assessment 1),
requires the use of secondary data, primary data, or combination of both.
You can conduct secondary research (qualitative and/or quantitative) about your
selected NZ organisation including analysing its annual reports, media reports,
articles, and website information. Or you can conduct primary research
(qualitative and/or quantitative – sampling size, statistical software package,
etc.) in which case you are expected to visit the site of your selected
organisation and conduct interviews, questionnaires and/or surveys. Discuss
with your lecturer as there are forms to fill before conducting any primary
research.
Based on the Project Proposal, you should analyse/apply/discuss/evaluate your
proposed THREE objectives/aims/hypotheses.
Your Business Project Report Outline should be compiled in the order shown
below:
Report Cover Page: should include: (1 Mark)
-Student Name & ID (0.25 marks)
-Title of Assignment (0.25 marks)
-Submission Date (0.25 marks)
-Word Count (0.25 marks)
Executive Summary: Should summarise the key points of: (LOs 1-6) (4 Marks)
-Objectives (1 mark)
-Findings/analysis (1 mark)
-Conclusions (1 mark)
-Recommendations (1 mark)
Table of Contents: (1 Mark)
Should list the sections in the report with the related pages (1 mark)
1. Introduction (LOs 1-6) (12 Marks)
●Background on Organisation (3 marks)
●Objectives/Aims/Hypotheses (3*2 marks=6 marks)
●Scope (3 marks)
2. Literature Review (LOs 1-6) (15 Marks)
●Topic/Sub-Topic 1 (5 marks)
●Topic/Sub-Topic 2 (5 marks)
●Topic/Sub-Topic 3 (5 marks)
3. Data Collection & Analysis Methods (LO 4) (10 Marks)
●Data Collection Method(s) (Primary, Secondary, or Combination) (5 marks)
●Data Analysis Method(s) (Qualitative, Quantitative, or Combinations) (5
marks)
4. Data Analysis (LOs 1-6) (18 Marks)
●Topic/Sub-Topic 1 Analysis (6 marks)
●Topic/Sub-Topic 2 Analysis (6 marks)
●Topic/Sub-Topic 3 Analysis (6 marks)
5. Discussion (LOs 1-6) (18 Marks)
●Topic/Sub-Topic 1 Discussion of Findings (6 marks)
●Topic/Sub-Topic 2 Discussion of Findings (6 marks)
●Topic/Sub-Topic 3 Discussion of Findings (6 marks)
6. Conclusions (LOs 1-6) (4 Conclusions*2 marks=8 marks)
7. Recommendations (LOs 1-6) (4 Recommendations*2 marks=8 marks)
APA Referencing (6th ed.) (5 Marks)
●In-text Referencing (2.5 marks)
●Reference List (2.5 marks)
…
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