Expert answer:Business Policy and Strategy Project
Solved by verified expert:Implementation Plan: Part 2I started to create an implementation plan. I selected a company and analyzed their strategy and mission. please continue to work with this company and develop a SWOT analysis **This
assignment is a continuation from the assignment you will assisted with Domino’s Strategic Management. I will attached the paper
below.**Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is
an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a
minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page,
explaining how this information could be used by the company. Please use the template below to complete the SWOT analysis and explanation.I
will attach template for this assignment and also a document of what i started.
Thanks
unitviproject_template.doc
20171003054701domino_s_strategic_management.doc
Unformatted Attachment Preview
Name: ____________________________________
Company Name: _____________________________
SWOT Analysis
Strengths
Internal
Your name
Opportunities
External
1
Weaknesses
Internal
Your name
Threats
External
2
How the above information will be used:
Your name
3
Running Head: STRATEGIC MANAGEMENT
Domino’s Strategic Management
Name
University Name
Date
1
STRATEGIC MANAGEMENT
2
Company Description
Domino’s pizza company began close to the 1960s in the United States through the
partnership of two brothers who started off by launching delivery outlets under the brand name
Dominick at Michigan and later to Ypsilanti after their merger. After attracting numerous
individuals to start their outlets of pizza, the company management under the leadership of one
of the brothers by the name of Tom who decided to expand the chains of Domino around the
world. In the year of 1985, Domino’s opened its first store in the United Kingdom in Luton and
opened another store in 199. Hey continued to franchise their stores in Dublin, Ireland later that
year.
Recently, more than 526 pizza stores have been opened in Ireland and the United
Kingdom. With these developments, Domino has developed as the biggest pizza delivery
company in the world as well as establishing one of the biggest quick-service restaurants in the
world. To date, Domino’s is established in more than 50 countries in the world with more than
8,000 pizza stores hence employing approximately 145,000 people. Internationally, Domino’s
conducts deliveries of above one million pizzas in a day.
Analysis of Domino’s Policy, Operation, and Organizational Structure
The strategy of Domino’s is based on its vision where Domino is focused on exceeding
their expectations of their customers. However, this can only be achieved through the following
strategies; establishing brand stores, maintaining high standard levels, putting people first and
achieving flawless execution (Axson, 2012).
STRATEGIC MANAGEMENT
3
Domino’s is set out to be the best company in pizza delivery in the world which serves as
their mission statement. From this statement, it is evident that Domino’s is client focused
regarding customer satisfaction and provision of having best services.
The organizational structure of Domino consists of various departmental heads with a
Chief executive officer. These departments include; food and service, sales and marketing,
human resource, Information Technology, Property department, and finance department. The
departmental heads have the crucial role of controlling their staff dependent on departmental
nature (Bryson, 2013)
Positive Aspects of the Strategy, Mission, and Organizational Structure of Domino’s
Pizza
The mission, strategy and organizational structure of Domino are specific towards
improving service delivery and achieving customer satisfaction through the best available means
possible. It is also evident from the strategy of the company of how they believe in their staff and
treat them accordingly through rewards for hard work and dedication with the provision for their
staff members for career progression and personal growth opportunities.
Moreover, the initiative by the company through its organizational structure to grow and
strengthen existing markets while establishing new stores in different markets aims will take its
services within reach of numerous customers. The positive aspect of the mission statement is the
fact that Domino sets high-quality standards that are adhered to in every process carried out by
the company (Denison, 2014). By this, it is assured that Domino will certainly be the best pizza
delivery company in the world.
STRATEGIC MANAGEMENT
Domino’s Short-Term and Long-Term Goals
The short-term goals of Domino include providing job opportunities, continuously
establishing networks and enabling people to have fun while in the long term, the main goal of
Domino is aimed at providing quality food on a timely basis and consistently, to recruit and
retain the best staff and be the world’s leading pizza delivery store.
Ways to Improve the Strategy, Mission, And Organizational Structure of Domino’s
Domino faces stiff competition in the market from other well-known organizations that
provide the same products and services. Therefore, the best way to bring improvement in the
strategy, mission, and organizational structure is by conducting a market research and get
suggestions from customers on the improvements for service delivery. This analysis can also be
done by the company staff. After this research, the company’s management can rebrand its
strategy, mission and organizational structure to be more detailed and capture customer’s needs,
staff needs, short and long-term objectives and how these needs and objectives will be met
(Denison, 2014).
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STRATEGIC MANAGEMENT
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References
Axson, D. A. J. (2012). Best practices in planning and performance management: Radically
rethinking management for a volatile world. Hoboken, N.J: Wiley.
Bryson, J. M. (2013). Strategic Planning for Public and Nonprofit Organizations: A Guide to
Strengthening and Sustaining Organizational Achievement. Hoboken: John Wiley &
Sons.
Denison, D. R. (2014). Leading culture change in global organizations: Aligning culture and
strategy. San Francisco, CA: Jossey-Bass.
David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach,
concepts and cases [Vital Source Bookshelf version] (15th ed.).
…
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