Expert answer:Business Communication
Solved by verified expert:Please see attachments. I will also need an outline for this project!
20171027220048communications_paper___1_.doc
com510_assignment2.pdf
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Running head: COMMUNICATION PLAN
1
Communication Plan
Name
Institution
COMMUNICATION PLAN
2
Communication Plan
1. Description
a) What is your challenge or opportunity?
The challenge experienced in the implementation of the project is due to teams working in
different countries and the diversity of the culture that causes a problem in communication in the
different teams.
b) Why is this professionally important to you?
The communication process is important in helping to achieve efficiency in the project
implementation process. It is an opportunity to successfully lead the teams and ensure growth in
my career.
2. Goal
a) What goal or outcome do you want to achieve with this communication?
The goal is to allocate the responsibilities to the team and enhance the communication strategies
to embrace the mission of the project and address the issues of delays in the implementation of
the information technology project.
3. Audience
a) Who is your target audience?
The target audience is the project implementation team and the organization in helping to make
the role of the teams in the different easy through the provision of the communication facilities.
i. What are the professional positions of the audience members?
a. Project analysts
b. Project technicians
c. Accountants
COMMUNICATION PLAN
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d. Management
e. IT specialists
ii. What demographic characteristics will the audience comprise?
The demographic of the audience differs from the manual workers to the professionals and this is
determined by the role that they play in enhancing the success of the project.
iii. What is your relationship to the audience?
The audience is my junior staff and they assist in the implementation of the projects contributed
by the need to embrace the globalization measures.
iv. What background knowledge and expertise does the audience have?
The team has experience in the implementation of the projects and experience ranges from 5
years improving the need to embrace the information technology project.
v. What does the audience know, feel about, and expect concerning this
communication?
The audiences know that with the improvement of the globalization efforts there is need to
enhance communication in the different offices and the communication process is to assist in
the efficient implementation of the systems.
vi. What preconceptions or biases do you possess that might prevent you from building
rapport with your audience?
Culture is one of the biases that affect the need for perfect communication and in the
implementation of the project. The need to focus on the roles that they play and the resources
required encourages the process of building a rapport.
b) What information is available about your audience?
•
Communication methods preferred
COMMUNICATION PLAN
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Time zones in the communication process.
i. What research/sources will you use to obtain information about the audience?
The research sources include the constant interaction with the teams through the different
communication channels.
ii. What conclusions have you been able to draw about the audience?
The audience is interested in the project especially in the change of the systems and this
means that they will focus all their attention on the implementation process.
c) What tone will you use to convey your message?
i. Is the setting casual or formal?
The setting is formal and the tome of the message will be relaxed to ease the tension of meeting
the deadlines.
ii. Is the communication personal or impersonal?
The goal is to make the communication personal as it helps in the creation of rapport with the
team.
4. Key Message
a) What is the primary message you must convey to your audience?
The primary message is on the operations of the system and the need for efficiency in the
implementation process. Working together as a team is important in encouraging the meeting of
the timelines and this is enhanced through effective communication.
i.
Is the message compelling and memorable?
The message is compelling as it helps the team realize the ultimate goal of the project.
ii.
Is the message clear and concise?
The message is clear and concise helping communicating the needs of the project.
4
COMMUNICATION PLAN
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Is the message aligned with your audience’s goals and needs?
iii.
The message is aligned with the need for the implementation of the project.
5. Supporting Points
a) What three to four points, reasons, or justifications support your message?
•
Communication in teams that work in different countries requires that there is focus on
the goals of the projects.
•
Teamwork and the need to encourage feedback help in overcoming the challenges of the
communication process.
•
The gathering of information in the communication process provides the need to analyze
the challenges faced in the implementation process.
i. What research/sources will you use to obtain facts/data about your message?
The utilization of the obstacles faced in the previous projects and the procedures of
communication are important in helping to relay the message on efficient communication.
6. Channel Selection
a) What communication style will you employ (Tell/Sell or Consult/Join), and why?
The communication style to use is consult and this is due to the location of the teams in the
different countries. The determination of the challenges that the team face and the consulting
method encourages the need to focus on the expertise in the team.
b) What channel(s) will you use to deliver your message, and why will they be the most
effective?
The channels to use are the use of emails and this is important as it gives the detailed information
of the implementation process. Teleconferencing with the teams also encourages the need to
interact with team and analyze their experiences.
COMMUNICATION PLAN
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c) What purpose is served by each channel you have selected?
The use of emails and teleconferencing is to encourage the constant updates and the receiving of
feedback from the team.
7. Action Request
a) Is your call to action you are making to your audience clear, concise, and easily
actionable?
The call of action is to improve the communication process and this involves the identification of
the roles and responsibilities of the employees and the challenges that they face in the system
implementation.
Learn
WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 2
WRITTEN COMMUNICATION
Due Week 9, worth 200 points
Business managers use written communication every day. Opportunities for
written communication in the business world include everything from reports,
memos, and documentation to emails, instant messaging, and social media.
Effective written communication can help build and grow business relationships, accelerate results, solicit input and feedback, and rally personnel toward
shared goals. Your ability to write messages that are clear and concise, while
positioned strategically and presented professionally, will distinguish you
in your field.
In this assignment, you will develop a written communication for the challenge
or opportunity scenario you have identified. The written message needed to
fulfill this assignment will depend on your scenario.
INSTRUCTIONS
Compose a written communication based on your Strategic Communications
Plan.
PART 1
1. Develop Your Written Communication
a) State your key message clearly
i. Do not “bury the headline” — the main point should be
presented directly
ii. Your key message must be clear and concise
b) Provide the necessary information and build credibility
i. Provide an appropriate amount of background
information for the audience, given the type of
communication
ii. Get to the point without unnecessary verbiage
iii. Build your position as an expert or trusted colleague
c) Support your key message with three or four supporting
points/reasons
i. Supporting points should be appropriate for the context
and needs of the audience
ii. Reasons should be compelling and relevant
d) Employ either the Consult/Join or Tell/Sell techniques
e) Clearly relay to the audience an actionable request
2. Write Professionally
a) Communication should be clear and concise
b) Communication should build logically
c) Sentences should flow smoothly, using appropriate
transitions and varying sentence structure
d) Employ appropriate formatting for ease of reading and clarity
of message (headers, bullet points, etc.)
3. Demonstrate Professional Presence
a) Be authentic and genuine in your communication
b) Use the appropriate tone and vocabulary for your audience
c) Establish rapport to connect with your audience and
grow the relationship
PART 2
4. Channel and Style
a) Explain why you chose the specific channel you used for the
written communication
b) Explain what style you employed in your written communication
and why (Sell/Tell or Consult/Join)
5. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your written
communication from the week 6 Discussion Board
b) Explain how you used the feedback to revise and
improve your message
PROFESSIONAL AND APA FORMATTING REQUIREMENTS
Your assignment must follow these general APA formatting requirements:
Your document must be typed, double-spaced, using Times New Roman
font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, your name,
the professor’s name, the course title, and the date.
The business written communication portion should be consistent with
professional standards. For example, a business memo will have a
subject line, does not indent paragraphs, etc. A business email will have a
relevant subject line and will include a greeting, paragraphs,
perhaps a bulleted list, a signature line, etc.
Grading for this assignment will be based on the following criteria and
evaluation standards:
POINTS: 200
Criteria
1. Develop Your
Written
Communication
Weight: 25%
ASSIGNMENT 2: WRITTEN COMMUNICATION
Unacceptable
Below 70% F
Fair
70-79% C
The author
does not
include or
does not state
clearly and
concisely, the
key message.
The author
does not offer
or offers
insufficient
support for
the key message.
The author
does not
provide all
necessary
information or
fails to build
credibility.
The request
made of the
audience is
unclear, or
action cannot
be taken
based on the
communication.
The author’s
key message
is reasonably
clear and
concise, and
offers one or
two supporting reasons. A
minimal
amount of
necessary
information is
provided.
Some attempt
has been
made to build
credibility.
The request
made of the
audience is
fairly clear, but
may not be
actionable.
Proficient
80-89% B
The author’s
key message
is sufficiently
clear and
concise, and
three or four
supporting
reasons are
sufficiently
compelling,
appropriate,
and relevant.
The author
provides a
moderate
amount of
necessary
information
and makes a
reasonable
attempt to
build credibility.
The request
made of the
audience is
sufficiently
clear and is
actionable.
Exemplary
90-100% A
The author’s
key message
is clear and
concise. Three
or four supporting
reasons are
compelling,
appropriate,
and relevant.
All necessary
information
has been
provided and
successfully
builds
credibility.
The request
made of the
audience is
thoroughly
clear and
easily
actionable.
2. Write
Professionally
Weight: 20%
The written
communication is not
satisfactorily
professional.
It is unclear
and/or not
concise, and is
presented in
an illogical
order. Sentences do not
flow easily
throughout the
document.
Insufficient
formatting has
been used to
make the
document
easier to read
and understand and
business
formatting
standards are
not implemented.
The written
communication is somewhat professional. It is
fairly clear
and/or concise, and is
presented in a
fairly logical
order. Sentences flow
easily throughout some of
the document.
Formatting
has been used
to make the
document
easier to read
and understand, but the
formatting is
applied inconsistently and
does not
consistently
use best practices for the
type of business writing
that it is.
The written
communication is professional. It is
mostly clear
and/or concise, and is
presented in a
mostly logical
order. Sentences flow
easily throughout most of
the document.
Formatting
techniques are
mostly consistent and
aligned with
best practices
for the type of
business
writing and
help the
reader quickly
understand
the message.
The written
communication is highly
professional.
It is completely clear and/or
concise, and is
presented in a
thoroughly
logical order.
Sentences
flow easily
throughout the
entire document.
Formatting
techniques are
consistent
throughout,
utilize best
practices for
the type of
business
writing, and
help the
reader quickly
understand
the message.
3. Demonstrate
Professional
Presence
Weight: 15%
Does not
demonstrate,
or demonstrates incompletely, a level
of professional presence.
The written
communication lacks an
authentic
voice, uses an
inappropriate
tone for the
type of communication,
and contains
inappropriate
vocabulary in
context. Document does not
help to build
confidence in
the author
while maintaining clarity
for the
audience.
Demonstrates
a passable
level of professional presence.
The written
communication has a
fairly authentic voice, uses
a somewhat
appropriate
professional
tone for the
type of communication,
and employs
contextually
appropriate
vocabulary
that attempts
to build confidence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a moderate
level of professional presence.
The written
communication has an
adequately
authentic
voice, uses a
mostly appropriate professional tone for
the type of
communication, and
employs contextually
appropriate
vocabulary
that helps to
build sufficient confidence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a high level of
professional
presence.
The written
communication has an
authentic
voice, uses an
appropriate
professional
tone for the
type of communication,
and employs
contextually
appropriate
vocabulary
that helps to
build confidence in the
author while
maintaining
clarity for the
audience.
4. Channel
and Style
Weight: 15%
The student
does not
describe their
channel and
style choice or
does so ineffectively.
The student
satisfactorily
describes their
channel and
style choice. It
may lack
some clarity
or sound
reasoning to
support the
decision.
The student
adequately
describes their
channel and
style choice
rationale. It is
mostly logical
and sound.
The student
fully describes
and makes a
highly logical
and sound
channel and
style choice
decisions that
are fully
explained and
supported.
5. Use Feedback
to Refine Your
Communication
Weight: 15%
The student
does not
describe
feedback
received.
The student
does not
explain how
feedback was
used to revise
and improve
the written
communication.
The student
satisfactorily
describes or
lists feedback
received.
The student
partially
explains how
feedback was
used to revise
and improve
the written
communication.
The student
adequately
describes or
lists feedback
received.
The student
sufficiently
explains how
feedback was
used to revise
and improve
the written
communication.
The student
accurately
describes or
lists feedback
received.
The student
fully explains
how feedback
was used to
revise and
improve the
written communication.
6. Write in a
professional
manner using
proper
grammar,
mechanics,
spelling, and
formatting.
Weight: 10%
Writing does
not meet
minimal standards.
Tone is not
professional.
Communication is wholly
lacking in
logic, clarity,
and/or consistent formatting.
Contains
many spelling,
mechanical,
formatting,
and/or grammatical errors.
Writing is
satisfactory.
Professional
tone is developing.
Shows moderate logic,
clarity, and/or
consistent
formatting.
May contain
more than a
few spelling,
grammar,
mechanical, or
formatting
errors.
Writing could
be improved,
but meets
acceptable
standards.
Tone is professional.
Shows logic,
clarity, and
consistent
formatting.
May contain
few or no
spelling,
mechanical,
and/or grammatical errors.
There may be
a small
formatting
error.
Writing is
excellent.
Tone is professional and
sophisticated.
Shows logic,
clarity, and
consistent
formatting.
Contains no
spelling,
mechanical, or
grammatical
errors, and
formatting
meets
standards.
…
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