Expert answer:assignment

Solved by verified expert:Write an essay (3 – 4 pages) discussing the following:Describe the importance of visual communication in print and television advertising.What is the relationship between visual communication and brand image?What is the relationship between visual communication and brand image?What is a print ad layout? What are the most common types of layouts?What are some of the creative and logistical differences in filming a local television commercial versus a national commercial? Writing RequirementsAPA format, 3–4 pages in length (excluding cover page, abstract, and reference list)Discussion question 100 words with reference1.What are the four types of research used in planning advertising and marketing communication strategy? Give an example of each one.2.This chapter identifies six major categories of effects or consumer responses. Find an ad in this book that you think is effective and explain how it works, analyzing the way it cultivates responses in these six categories3.What do we mean by tone of voice, and why is it important in advertising? Find a magazine ad that you think has an appropriate tone of voice for its targeted audience (the readers of that particular magazine) and one that doesn’t. Discuss your analyses of these two ads.4.You have been asked to design a web page for a local business or organization (choose one from your local community). Go to www.flickr.com or www.1StopPictures.com and choose a visual to illustrate the website by trying to match the personality of the organization to a visual image. Then, identify the primary categories of information that need to be included on the page. Develop a flow chart or map that shows how a typical user would navigate through the site. What other image could you find that might be used on inside pages to provide some visual interest to this business’s online image? Now consider interactivity: How could this site be used to increase interactivity between this company and its customers?5.This chapter sets up a way to organize media in terms of paid, owned, and earned categories. Define each and explain how they are different. Give an example of each and explain why and when you would use that type of media.6.Define and describe a banner ad. Some experts say the effectiveness of banner ads is declining. Why would that be?

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