Expert answer:Answer the questions of hospitality

Solved by verified expert:Please finish the question on the file about the Hospitality and DO NOT USE OUTSIDE SOURCES
hosp_2011_assignment.docx

hosp_2011_assignment.docx

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Write your answers below each question, and save the document under a new name. When you are
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1. Summarize Step 1 of the sales process. Use your own words. (It is okay to repeat and quote the
phrases “Knowing your property”, “Knowing your competition”, “Knowing your prospect”.)
Explain the importance of this step.
2. Explain why selling benefits and features is more effective than only selling features. Use an
example to support your explanation.
3. Why do most hotels have restrictions on local catering sales?
4. Your meeting planner is hosting a 7-hour meeting for 400 attendees. The attendees will be
taking notes on laptops or in notebooks. There will be a lunch break. Which room set-up style
would you recommend for this group, and why?
5. In Chapter 14, the Food & Beverage Director of The Homestead is quoted as saying that banquet
menus “should be varied in selection and price range to meet your market segments. Menus
should include regional specialties, property specialties, and upgraded menus…” Look closely at
the banquet menus for the hotel that you used for your project. How well do the menus reflect
those guidelines? Please use some examples in your explanation.
6. What are the advantages and disadvantages of using standardized contracts?
7. Find your property (the one you used for your project) on two different social media sites
(Facebook, Twitter, Instagram, TripAdvisor, Yelp, LinkedIn, or others). How are they doing? Is
the presence interactive, or does it just look like advertising? Is the property doing a better job
on one site than the other?
Write your answers below each question, and save the document under a new name.
1. Summarize Step 1 of the sales process. Use your own words. (It is okay to repeat and quote the
phrases “Knowing your property”, “Knowing your competition”, “Knowing your prospect”.)
Explain the importance of this step.
2. Explain why selling benefits and features is more effective than only selling features. Use an
example to support your explanation.
3. Why do most hotels have restrictions on local catering sales?
4. Your meeting planner is hosting a 7-hour meeting for 400 attendees. The attendees will be
taking notes on laptops or in notebooks. There will be a lunch break. Which room set-up style
would you recommend for this group, and why?
5. In Chapter 14, the Food & Beverage Director of The Homestead is quoted as saying that banquet
menus “should be varied in selection and price range to meet your market segments. Menus
should include regional specialties, property specialties, and upgraded menus…” Look closely at
the banquet menus for the hotel that you used for your project. How well do the menus reflect
those guidelines? Please use some examples in your explanation.
6. What are the advantages and disadvantages of using standardized contracts?
7. Find your property (the one you used for your project) on two different social media sites
(Facebook, Twitter, Instagram, TripAdvisor, Yelp, LinkedIn, or others). How are they doing? Is
the presence interactive, or does it just look like advertising? Is the property doing a better job
on one site than the other?
…
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