Expert answer:Answer the following marketing essay questions

Solved by verified expert:Provide a short answers to the question.I want a short brief answers(2 to 3 lines) but complete, use simple and clear world.please I want plagiarism free answers.Attached the questions.
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1. Paul is a marketing intern at Subway`s corporate headquarters and he has been asked
to develop a perceptual map.
a. What is the purpose of a perceptual map, and why is it sometimes called a gap
analysis?
b. What is meant by points-of-parity, and how would they show up on a perceptual
map?
c. What is meant by points-of-difference, and how would they show up on a
perceptual map?
d. What is meant by the term repositioning? Why do companies re-position
themselves?
2. Brand equity has become an important concept in marketing strategy and advertising
a. What is brand equity?
b. What are the benefits of brand equity to the company?
c. What is brand equity`s relationship to contribution margin?
_______________________________________________________________
3. When coming up with a price for a product, marketers talk about the price ceiling and
the price floor.
a. What determines the price ceiling?
b. What determines the price floor?
c. What is price skimming, and does is tend towards the price ceiling or the price floor?
d.
What is price penetration, and does it tend towards the price ceiling or the price
floor?
_________________________________________________________
4. A poorly executed plan can produce undesirable results just as easily as a poorly
conceived plan .
a. Discuss this quote in terms of the difference between operations control
and strategic control?
b. What is the difference between effectiveness and efficiency? which one
relates to operations and which one relates to strategy?
5.
What are the different stages in the consumer purchase-funnel (purchase -process)
model in marketing communications? Which element(s) of the promotional mix
would you use during each stage of the model?
6. Cross-elasticity of demand and ‘razor blade’ pricing are two concepts that are often
incorporated in pricing decisions
a. Define each concept (cross-elasticity of demand and razor-blade pricing)
and explain how these two concepts are similar to one another yet
different.
b. Provide marketing examples for each concept.
c. Do marketers expect elastic or inelastic demand for each concept?
Explain.
__________________________________
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