Expert answer:2750 words
Solved by verified expert:Pick any individual multinational business that operates in an overseas market and theoretically review how it has gone about securing its position within that specific market.
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University of Salford
Assignment 2.
Pick any individual multinational business that operates in an overseas market and
theoretically review how it has gone about securing its position within that specific
market. Attention to should be paid to:1. The type of market in which the business operates.
2. The role played by internationalisation in building the companies profile overseas.
3. A discussion of how the business goes about developing brands for differing
market types.
4. A review of how the business adheres to the principles of CSR (corporate social
responsibility).
5. Analyse how successful the business is at employing the practices of
sustainability in an attempt to develop and maintain good stakeholder relationships.
Your work must be correctly referenced throughout in the Harvard format. You are
expected to include in your discussion relevant references from academic sources.
Journalistic, public policy and publicly available commercial literature / sources may
also enrich the assignment.
29 references required in total
Word count required 2,750 words
your assignment should be word processed and produced in an appropriate
business style. The font should be 12, and be double spaced. The work must be
completed on an individual basis. This assignment is worth 50% of the module.
Deadline: 1st Nov 2017
Useful Reading Lists:
For culture look at the work of Hofstede and Trompenaars, see this link and the
associated tool: https://www.hofstede-insights.com/product/compare-countries/
You may find this useful but there are other better references than this:
http://www.vits.org/publikationer/dokument/81.pdf
Do look for materials on the Globe Leadership Survey as well:
http://www.inspireimagineinnovate.com/pdf/globesummary-by-michael-h-hoppe.pdf
…
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