Expert answer:You have just been hired as a new Business-to-Busi

Expert answer:You have just been hired as a new Business-to-Business(B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses. As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called “Bon Vivant Organic Gourmet,”a high quality organic frozen food product. Read the BonVivant Business and Product Profile:
unit_5_assignment_marketing.docx

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Assignment 5: Business Marketing
In this Assignment, you will create an audiovisual presentation to
verbally market a product to another business rather than to consumers.
According to Lamb et al. (2014), business marketing differs from
marketing to consumers only in terms of t he use of t he products or
services –leaving out the consumer. Business marketing entails
marketing to persons and businesses who will then offer it to
consumers. These products can include parts of goods or those that are
used to manufacture other products, or services used by organizations
to operate more efficiently or that are later resold. To demonstrate your
comprehension of Business Marketing, read the following scenario and
follow the directions to complete this Assignment.
Scenaro:
You have just been hired as a new Business-to-Business(B2B)
marketing associate with ZMX Global, inc., a national distributor of food,
beverage, and supplies to hospitality oriented businesses. As part of
your marketing training, you have been tasked with finding new
marketing opportunities (Retailers, wholesalers, Internet, institutions,
etc.) for the distribution of a new product called “Bon Vivant Organic
Gourmet,”a high quality organic frozen food product. Read the
BonVivant Business and Product Profile:
Your job as a B2B marketing associate is to build relationships with
reputable organizations that will successfully represent ZMX Global, Inc.
and the Bon Vivant Organic Gourmet brand and product with integrity.
Directions:
Using what you learn from reading Chapter 7 to inform your work on this
Assignment, build a 5- slide audio visual presentation using Microsoft
PowerPoint with audio covering the characteristics that make Bon
Vivant Organic Gourmet a business product.
Adding Audio to Microsoft PowerPoint Presentations:
Step 1:Open up your PowerPoint presentation.
Step 2: Click on slide #1, then select your Insert tab at the top of
your PowerPoint presentation.
Step 3: Select audio on the far right. Then pull down to “record
audio.”
Enter your slide name, then select “record” and click the stop
button, then OK. Now you see the audio icon is now on your
slide.
If you want to redo it just record over it
Step 4: Manual Playback :If you want your playback to be
manual (each time someone selects a slide) then follow these
instructions: In order to play back your presentation once your
recorded audio is inserted for each slide, select the slide show
tab at the top, then on the far left select “start from the
beginning.“ Hover over the audio speaker icon and select the
play button.
OR
For Automatic Audio Playback: Select the speaker icon from
your recording on the first slide and select Audio Tools in top
right hand corner and choose “Playback” then go to Audio
Options and Choose “start on click” and pull that down to
“automatically” and let go. Then go to Slide show on the top
tabs then choose “start at the beginning.” Your audio should
now start automatically. If you want each slide to playback
automatically you will need to repeat this process for each slide.
Checklist: Include the following information:
Slide 1: Title Slide. Include your name, date, title of the presentation
Oral narration: Introduce yourself and the topic of your presentation.
Notes: Narration Script
Slide 2: Describe what type of business product ZMX Global, Inc. offers
in the Bon Vivant Organic Gourmet frozen meal product line. Discuss
why it can be considered a business product.
Oral Narration: Explain your decision.
Notes: Narration Script
Slide 3: Identify a business customer category (producer, reseller,
government, or institutions) to focus relationship marketing and strategic
alliance efforts in the sale of Bon Vivant Organic Gourmet frozen meals.
Oral Narration: Explain why you chose the business customer category.
Notes: Narration Script
Slide 4: Outline how the Internet can assist in B2B marketing efforts of
the Bon Vivant Organic Gourmet product line.
Oral Narration: Describe your ideas on this topic
Notes: Narration Script
Slide 5: Discuss the business market characteristics (see starting on
page 117 in your chapter Reading) of the Bon Vivant Organic Gourmet
product line. Identify a minimum of three (3) business market
characteristics on the slide.
1. Market Structure & Demand
2. Nature of Buying Unit
3. Kinds of Decision & Decision Process
Oral Narration: Briefly discuss the three (3) business market
characteristics.
Notes: Narration Script
Slide 6: References slide. Provide an APA style formatted References
for your textbook.
Oral Narration: Concluding remarks and state the References for your
textbook.
Notes: Narration Script
…
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