Expert answer:Written Assignment
Expert answer:The final assignment is to:1.) Assess the costs and, more importantly, the benefits of doing a sustainability and/or CSR program at a firm, utilizing the readings and case discussions. (66% of final paper grade)2.) Assess a company’s CSR, sustainability, or citizenship report. Explain the extent to which the company recognizes and takes responsibility for the social and environmental impacts of its business. Please note that every student chooses a different report. (33% of final paper grade)IMPORTANT: Use the readings on Canvas! These have been carefully selected. Sources used from outside the course readings must be carefully cited. No plagiarism. Outside sources must be clearly indicated and all sources documented (not simply by a web address). If you cite a course article, you can just cite the author name and date.Recommended Report FormatA) Executive Summary of one page.B) Discuss the internal (or company and employee benefits) of CSR and sustainability initiatives (these can be put in a table format, but be specific). The Dannon case provides as a good example to illustrate the internal value of CSR programs, and this can explain why it was not their priority to advertise their CSR activities. Explain how a CSR strategy needs to “fit” a firm’s management culture.C) Discuss the emerging opportunities in the evolving “green market.” Cite strategies and opportunities. As part of this, summarize the Clorox case and discuss how they successfully developed green brands. Cite the benefits of these efforts on marketing, branding, and reputation enhancement.D) Briefly summarize the company CSR report that you read. Then critique the report of the company that you examined. Explain how the firm defined their specific “responsibility” in the report and any shortcomings. Is the company doing enough? Is it effective and fully transparent in addressing all social responsibility concerns? What would you suggest that the company needs to do?Do not forget the benefits for both people and planet –sustainability is not just about money (or solely an instrumental benefits to the firm’s shareholders alone).You can submit the final assignment any time. Advice: If you want an “A” in the class, be thorough; provide more than the “basics” in your discussion. Demonstrate your mastery of the material by (a) summarizing the cases in your answer, and also, (B) explaining their significance, particularly in relation to the posted articles and class discussions. If you missed the class on GRI, it is up to you to find out about the sustainability reporting at the GRI website. The site has ample explanations and useful information. Be critical of the reports that you read.Note: I choose Google
1.0_kaysyllabusmkt563.pdf
1.01_sustainabilityetc18.pdf
53635866_copy.pdf
53635868_copy.pdf
Unformatted Attachment Preview
MKT 563: Sustainability and Corporate Social Responsibility
Course syllabus
Mark J. Kay, Ph.D.
580 School of Business, 973-‐655-‐7445
Best method of contact by e-‐mail at: kaym@mail.montclair.edu
NOTE: When e-‐mailing, please put “MKTG 563” in the subject line or I may miss the message (I get lots
of spam). Please write again if I don’t respond.
GOALS OF THE COURSE:
The course focuses on business opportunities and marketing issues related to the global challenge of
sustainability and what has been called the “triple bottom line” of economic, social, an environmental
sustainability (or “people, profit, and planet”). This course is not conceived to be a course in ethics,
though the issues may involve ethical concerns. The focus is on the knowledge and the rapidly emerging
developments regarding global sustainability that MBA students need to have about the natural and
social environment in an era of climate change. These are especially vital to success of any type of
enterprise in the 21st century.
Corporate Social Responsibility (CSR) is a term used to describe what most people see as a company’s
obligation to be proactive and responsive to the needs of all of its stakeholders. These include (but are
not limited to): employees, customers, suppliers, community organizations, subsidiaries and affiliates,
joint venture partners, local neighborhoods, communities, and shareholders.
The course utilizes case studies and selected readings. It is a seminar-‐style class; hence students will
have some choice to undertake projects to explore emergent business opportunities in choosing a
company sustainability report to analyze.
Class topics and projects will include consideration of:
•
Changing business needs due to the impact of population growth (expected to reach 9 billion
by mid-‐century) and climate change (global temperatures expected to rise by 5 degrees by
mid-‐century).
•
Business responses and initiatives, such as corporate Social responsibility (CSR) programs and
accounting frameworks such as the Global Reporting Initiative (GRI) and new Integrated
Reporting Methods.
•
The development of innovative businesses based on renewable sources of energy, new
manufacturing processes, and bio-‐degradable materials.
•
Problems in changing resource issues, such shortages in water, rising materials costs, and
other problems such as climate change.
•
Marketing issues related to green branding and reputation management.
Is this attention to sustainability worthwhile?
In the UN Global Compact – Accenture CEO study (2010), ninety-‐three percent (93%) of the 766
participant CEOs from all over the world, declared sustainability as an “important” or “very
important” factor for their organizations’ future success. In fact, eighty-‐one percent (81%) stated
that sustainability issues are now fully embedded into the strategy and operations of their
organization.
2
Learning Perspective: Whole Brain
The left side of our brain tends to be associated with functions that are analytical, rational,
sequential, and logical; the right side tends to be orientated to creativity, intuition, and holistic
concerns. Effective learning requires both. The left side of the brain tends to dominate in strategy,
requiring analysis. For developing new products and effective promotional ideas, marketing creative
staff and designers use the right side. Okay, this is somewhat metaphorical, at best. Brains are more
complex, but you get the point.
Readings:
There are several readings that are available to download on the course website, both required and
optional. Readings change every term; while not all are discussed in class, they are important to the
final assignment.
Selecting Readings: My broad goal is to get both excellent and current readings on sustainability, CSR,
and related innovative initiatives being undertaken by companies that are the most worthwhile to read
and analyze.
CASES: Student should purchase cases available by Harvard business publishing. Instruction for getting
these are be posted on the course website. Go to the Harvard site and register; then you can purchase
the case readings at the course link at a discounted price. Cases considered currently include Dannon
Yogurt and the Clorox Company. There is an additional case reading on Starbucks is on the course
Canvas website. Students will read a Sustainability or CSR Report of their own choosing.
For discussion at the first class session, students need to view the 2003 documentary movie called “The
Corporation.” Students are highly encouraged to also read the book, The Corporation, that accompanies
the movie (used copies can be ordered online) but it is not required.
The movie, “The Corporation”, can be seen online at this link:
http://archive.org/details/The_Corporation_
This is what I expect:
1. Time is a valuable. Manpower and womanpower is too valuable an asset to waste. Respect
yourself and other class participants by coming to class having read the material.
2. I expect you to actively participate in every class session. You should be able to provide your
reaction to the assigned readings and be willing to participate in every class –you can be called
upon at any time to explain marketing terms and the class issues in your own words.
3. Part of the “material” of this class concerns your experience of the marketplace. Your
observations and reflections on products, services, and your shopping experiences are
important to understanding how markets function, and perceiving how marketers attempt to
influence your shopping habits, purchases, and consumption experiences. Refining your views,
opinions, insights are important to the process. The goal is to improve your business judgment.
No serious comment is unworthy of consideration.
3
4. Respect the views of others. If I do not call on you immediately, it is due to the fact that I try to
allow everyone the chance to participate. During class discussions, I may temporarily avoid
calling on someone who has already had a lot of “air time.”
Grading
Grading is an imperfect estimate of the effort, learning and effort that you have spent by fully
understanding the course material, and your investment in this area of knowledge that will affect your
future goals and development. The Paper Assignment is posted on Canvas (see schedule).
Grading percentages vary somewhat each term based on group class participation and the different
written assignments posted:
~15% for class participation, class attendance, and overall effort
~10% for the brief final quiz (see schedule)
~75% for FINAL PAPER ASSIGNMENTS (see schedule)
Need “rubric” for your written assignment to understand grading?
I use a framework similar to the SAT at “advanced levels” of performance.
(See https://collegereadiness.collegeboard.org/sat/scores/understanding-‐scores/essay)
What is advanced writing? Briefly;
• The response demonstrates a thorough comprehension of the source texts.
• The response offers an insightful analysis of the source text and demonstrates a sophisticated
understanding of the analytical task.
• Writing is cohesive and demonstrates a highly effective use and command of language and a
nuanced understanding of the issues.
Sustainability & CSR: Schedule, Assignments, etc.
(details and clarifications)
Mark J. Kay, Ph.D.
NOTE: The course is designed to help citizens build resilient and sustainable
societies within the context of climate change, sustainable development, and the UN
Millennium Development Goals. Does that help to clarify things? Actually, maybe
not, but we will be learning about these things….
I teach the class differently each time, and the schedule varies and may change, but
here it goes:
First class: introduction, triple bottom line thinking, bad jokes
Also for discussion that day the bad apple article: Do All Companies Have to be
Evil?—this is listed in the readings as “Bad Apples”
Please review the follow up readings from lecture posted on Canvas,
particularly Living Beyond Our Means, NatCapHBR99, GDP14, &
populationSciAm2005.
If you missed the class (or just fell asleep) also read Millenium Ecosystem
Assessment, and Living Beyond Our Means.
Second class: The Dannon case
Particularly important: read and ponder the article listed as CSRbeneCost11,
and CMR04BhatSen and be ready to discuss the meaning of CSR. Also, eat
some yogurt!
Follow up readings: Gladwell’s the talent myth, State of the American
Workplace Report 2013.
Third Class: Clorox case. Pay attention to the items in the appendix of the case and
the Unruh10 article. Also read and ponder the article listed as CauseMktg05. And
clean your house or apt.!
Fourth class: We will discuss in detail the Starbucks report from 2000, but also
read the three other articles with Starbucks in name, and the coffee articles, but
updates to be discussed. Also, drink some coffee!
Fifth class: FFE Quiz, Review, summary, discussion, EnvJust12.
Final FUN FAST EASY quiz:
1. What international organization established the Bruntland Commission, and what
is their oft-quoted definition of sustainability?
2. What was the Millennium Ecosystem Assessment and, in a few sentences, what
3.
4.
5.
6.
did they find?
The year 2005 is the midpoint of a decade that spans three unique, important
transitions in the history of humankind. List two.
An industrial ecologist stated, “The term ‘eco-friendly’ should not ever be used.
Anything manufactured is only relatively so.” Explain this with the LCA concept.
What is the $ value of the planet’s ecosystem services? ($ number only please, no
discussion needed).
Another fun question…
Final Written Individual Assignment
The final assignment is to:
1.) Assess the costs and, more importantly, the benefits of doing a sustainability
and/or CSR program at a firm, utilizing the readings and case discussions. (66%
of final paper grade)
2.) Assess a company’s CSR, sustainability, or citizenship report. Explain the extent
to which the company recognizes and takes responsibility for the social and
environmental impacts of its business. Please note that every student chooses a
different report. (33% of final paper grade)
IMPORTANT: Use the readings on Canvas! These have been carefully selected. Sources
used from outside the course readings must be carefully cited. No plagiarism. Outside
sources must be clearly indicated and all sources documented (not simply by a web
address). If you cite a course article, you can just cite the author name and date.
Recommended Report Format
A) Executive Summary of one page.
B) Discuss the internal (or company and employee benefits) of CSR and
sustainability initiatives (these can be put in a table format, but be specific). The
Dannon case provides as a good example to illustrate the internal value of CSR
programs, and this can explain why it was not their priority to advertise their CSR
activities. Explain how a CSR strategy needs to “fit” a firm’s management culture.
C) Discuss the emerging opportunities in the evolving “green market.” Cite
strategies and opportunities. As part of this, summarize the Clorox case and discuss
how they successfully developed green brands. Cite the benefits of these efforts on
marketing, branding, and reputation enhancement.
D) Briefly summarize the company CSR report that you read. Then critique the
report of the company that you examined. Explain how the firm defined their
specific “responsibility” in the report and any shortcomings.
Is the company doing enough? Is it effective and fully transparent in
addressing all social responsibility concerns? What would you suggest that
the company needs to do?
Do not forget the benefits for both people and planet –sustainability is not just about
money (or solely an instrumental benefits to the firm’s shareholders alone).
Missing Classes, Extra Credit, Writing Suggestions, and the Last Week of Class
You can submit the final assignment any time. Advice: If you want an “A” in the
class, be thorough; provide more than the “basics” in your discussion.
Demonstrate your mastery of the material by (a) summarizing the cases in your
answer, and also, (B) explaining their significance, particularly in relation to the
posted articles and class discussions. If you missed the class on GRI, it is up to you
to find out about the sustainability reporting at the GRI website. The site has ample
explanations and useful information. Be critical of the reports that you read.
MISSING CLASSES?
If you miss classes, or cannot make it the last class, submit the quiz answers with the
final exam, but also explain the significance of the quiz questions. If you missed
more than one class, there are additional articles (Xtras found on Canvas) to
summarize and submit with the final paper. If you did not miss any classes you can
also do this assignment for extra credit with the final paper.
For the exclusive use of C. Margherita, 2016.
9 -5 1 2 -0 0 9
REV: APRIL 3, 2012
ELIE OFEK
LAUREN BARLEY
The Clorox Company: Leveraging Green for Growth
We make everyday life better, every day.
— The Clorox Company Mission Statement from its 2007 Centennial Strategy 1
In late January 2011, Beth Springer headed into the executive committee strategy meeting at The
Clorox Company (Clorox) in Oakland, California. Clorox manufactured and marketed premium,
branded consumer products primarily in the U.S. through grocery stores and mass merchandisers.
Springer, executive vice president international and natural personal care, and the other executive
committee members would discuss Clorox’s annual and long-range plans. (See Exhibit 1 for
executive committee members.) She knew tensions could run high as they debated whether to
recommit to the existing strategy and tactics, offshoots of Clorox’s 2007 Centennial Strategy.
Shortly after the arrival of Clorox chairman and CEO Don Knauss in 2006, the company crafted a
strategic plan honoring the company’s 100th anniversary in 2013. The Centennial Strategy, as it was
called, provided a roadmap for long-term, accelerated growth and defined the metrics to evaluate
success. A key aspect was the company’s increased emphasis on major, global consumer trends
(“megatrends”). Over the next few years, Clorox focused on two of the megatrends—health and
wellness, and environmental sustainability—which led to products and go-to-market strategies that
addressed consumers’ growing interest in what Clorox broadly termed “sustainability.” This, in
turn, drove the successful repositioning of Brita (a water filtration system), the acquisition of Burt’s
Bees (a natural personal care line), and the launch of Green Works (a natural cleaning product line).
In August 2010, Clorox reported fiscal year 2010 sales of $5.5 billion and progress against its
Centennial Strategy annual targets that mostly met or exceeded expectations despite the challenging
business environment. (See Exhibits 2 …
Purchase answer to see full
attachment
How it works
- Paste your instructions in the instructions box. You can also attach an instructions file
- Select the writer category, deadline, education level and review the instructions
- Make a payment for the order to be assignment to a writer
- Download the paper after the writer uploads it
Will the writer plagiarize my essay?
You will get a plagiarism-free paper and you can get an originality report upon request.
Is this service safe?
All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades