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go_1_thesis.docx

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Research Graphic Organizer: Part 1
Choose a topic: Sports Equipment
Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical?
My Response: The sports equipment ads chosen are very effective. NIKE has organized a
healthy ad campaign that promotes a healthy lifestyle. They are ethical ads because they support
exercise and staying in shape.
Search for articles online and record your findings below.
Title, URL, and Date of Access
Central Idea
1. Stop Dreaming Start Working
NIKE ad for sneakers
10/30/17
http://www.designyourway.net/blog/inspiration/35-nike-print-advertisements-that-boosted-thecompanys-income/attachment/nike-print-ads-4/
2. Leave Nothing
Football ad with Adrian
Peterson
10/30/17
http://www.designyourway.net/blog/inspiration/35-nike-print-advertisements-that-boosted-thecompanys-income/attachment/nike-print-ads-13/
3. Change History With Just One Strike
Soccer ad to inspire
10/30/17
http://www.designyourway.net/blog/inspiration/35-nike-print-advertisements-that-boosted-thecompanys-income/attachment/nike-print-ads-3/
4. The Shoe Works If You Do
Sneaker ad to promote exercise
10/30/17
http://www.designyourway.net/blog/inspiration/35-nike-print-advertisements-that-boosted-thecompanys-income/attachment/nike-print-ads-11/
5. For Runners Who Know The Road By Heart
NIKE ad promotes running
10/30/17
http://www.designyourway.net/blog/inspiration/35-nike-print-advertisements-that-boosted-thecompanys-income/attachment/nike-print-ads-9/
THESIS STATEMENT:
The NIKE healthy advertisement campaign about their sports shoe-line which target teenagers
are effective and ethical because they inspire them to live a healthy lifestyle through exercising to
keep fit.
Effectiveness of Advertising
I.
Introduction
A. Include the purpose of writing the paper and an introduction to the main topic
“effectiveness of advertising”
B. Have a clear thesis statement that mainly shows the effectiveness of advertising and in
particular using athletic ads
C. Have a clear definition of advertising
D. Defining the effectiveness of advertising
II.
Effectiveness of Advertising
A. Include the primary purpose and importance of advertising in business
B. Detailed information on how effective advertising is to introducing a new product in the
market
C. Explanation on how using athletic ads promotes sales
D. Provide information on how using athletic ads can help attract teens as potential
customers of products
E. Include how ads athletic ads are used to promote positive images of products
F. Provide detailed information on how athletic ads promote societal change
III.
Impact of Advertising
A. Detailed information on the positive influences the companies shave by using athletic
ads
B. Clear definition of the types and number of athletic advertisement used by companies to
sell to teens
IV.
How Businesses Utilize Advertising
A. Include how businesses use athletic adverts to market their products
B. Detailed information on how organizations rely on athletic adverts to market new
products to the teens
C. State how athletic ads are used to boost sales of products in markets
V.
Conclusion
A. Restate the thesis statement
B. Include the main arguments of the paper and point out some of the issues that support
the thesis
C. Conclude by restating the position of the paper regarding effectiveness of advertising
References
Klapdor, S. (n.d.). Effectiveness of Online Marketing Campaigns [recurso electrónico]: An
Investigation into Online Multichannel and Search Engine Advertising.
Ogden, J. R., & Rarick, S. (2010). The entrepreneur’s guide to advertising. Santa Barbara, Calif:
Praeger.
Wells, W. D. (2014). Measuring advertising effectiveness. Psychology Press.
…
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