Expert answer:Strategic Plan, Part 1: Environmental Scan

Expert answer:You will perform an environmental scan for your target company. Choose an organization according to the following:
Current employer
Most recent or former employer
Place of business that you have patronized or have been familiar with over a long period of time.

Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.

The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Create an 8- to 12-slide Microsoft® PowerPoint® presentation with speaker notes in which you address the following:
Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
Evaluate the company’s external environment.
Assess the company’s general environment.
Evaluate the organization’s industry operating environment.
Include a reference slide formatted according to APA guidelines. Click the Assignment Files tab to submit your assignment.
week2rubric.docx

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Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
Comments:
The presentation uses an organization
according to the following:
• Current employer
• Most recent or former employer
• Place of business that you have
patronized or have been familiar with
over a long period of time.
• The organization can be a start-up
that you or a significant other may
create in the future. For a start-up,
focus on an entrepreneurial idea that
is of substantive interest, so this
project leaves you with a product you
may leverage in the future.
.
The presentation includes a determination of
how to create value and sustain competitive
advantage through environmental scanning
strategy.
The presentation includes an evaluation of the
company’s external environment.
The presentation includes an assessment of
the company’s general environment.
The presentation includes an evaluation of the
organization’s industry operating environment.
The text and at least two business journal
articles are used to support major points.
The presentation is 8 to 12 slides in length.
4.5
Writing Guidelines
The presentation—including tables and
graphs, headings, title slide, citations, and
reference slide—are consistent with APA
formatting guidelines and meets course-level
requirements.
The presentation includes properly cited
intellectual property using APA style in-text
citations and a reference slide.
Met
Partially
Met
Not Met
Comments:
Strategic Plan, Part 1: External
Environmental Scan Grading Guide
STR/581 Version 10
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
The presentation includes major points that
are stated clearly, organized logically, and
supported by specific details, examples, or
analysis.
The presentation includes sentences that are
complete, clear, and concise (in speaker
notes).
The presentation follows proper rules of
grammar and usage including spelling and
punctuation.
1.5
Assignment Total
6
Comments:
2
…
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