Expert answer:Social Media Sports Marketing Guide

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Expert answer:Read the Twitter Sports Marketing Guide at http://www.sportsexec.org/Twitter_Sports_Marketing_Guide.pdf and the San Francisco Giants: @Cafe at [http://www.sports-forum.com/news/new_archive/index.html?article_id=595] . Then, answer the following questions regarding social media in sport marketing.The growth of social media forms has made a major impact on the way advertisers and sport entities reach their customers. Explain how social media has changed the marketing environment and practice.Describe the top three essential elements in effective social media marketing (in your opinion). Feel free to use the Twitter Sports Marketing Guide as a resource and example for determining essential elements.Do you feel other professional sport teams should adopt a similar social media strategy to the San Francisco Giants? Explain why or why not.Identify one sport organization (other than the San Francisco Giants) or event which engages with customers on their social media outlets effectively. Briefly describe the successful tactics that are used by this organization.

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