Expert answer:Social Media Analysis

Expert answer:Please see attachementCreate an 8–10 page analysis of a company’s social media
presence and an accompanying 8–12 slide presentation.
Conduct research on how to conduct a SWOT analysis, using the
Capella Library and the Internet. Also review the work you did in
previous assessments.
assessment_5.doc

cf_swot_analysis_template_5.doc

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Create an 8–10 page analysis of a company’s social media presence and an accompanying 8–12
slide presentation.
Preparation
Conduct research on how to conduct a SWOT analysis, using the Capella Library and the
Internet. Also review the work you did in previous assessments.
Deliverable
Complete the following two parts:
Part 1: Social Media Analysis
Prepare a written 8–10 page analysis of your selected company’s social media presence for
company leadership that provides a clear appraisal of the company’s social media properties and
compares them with its competitors. The analysis should contain the following elements:
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Executive summary.
Introduction.
Description – Include all social media platforms currently deployed by the company.
Summary – Detail elements of the company’s and competitors’ social media sites using
qualitative and quantitative measures (inspired by your work in Assessment 3).
• SWOT analysis.
• Ethical analysis – Briefly describe an ethical issue (current or impending) of your choice
that is related to social media use in your company or industry.
• Conclusion – The conclusion should include your general impressions regarding the state
of your company’s social media presence. It should also include a paragraph that
describes an emerging area of concern or opportunity that you have identified and why it
merits further investigation.
Part 2: PowerPoint Presentation
Create an 8–12 slide PowerPoint presentation intended to accompany an oral presentation of
your written analysis to corporate leadership. It should contain all the elements found in your
paper and incorporate appropriate charts or graphs. Cite academic resources appropriately.
Additional Requirements
• Resources: Use a minimum of four in-text citations and references.
• Formatting: Use current APA formatting and style for references and in-text citations.
• Length: Write 8–10 pages double-spaced pages (excluding front and back matter such as
cover page and references for your paper). Your PowerPoint should be 8–12 slides.
• Font and font size: Use Times New Roman, 12-point font for your analysis.
Social Media Analysis Scoring Guide
Criteria
Analyze the current use of social
media by a company to convey
important business intelligence to
corporate leadership.
Proficient
Analyzes the current use of social
media by a company to convey
business intelligence to corporate
leadership.
Conduct a SWOT analysis of
Conducts a SWOT analysis of
social media that provides relevant social media that provides relevant
information to business leaders. information to business leaders.
Describe a social media-related
ethical issue facing a business.
Describes a social media-related
ethical issue facing a business.
Create a presentation that reflects Creates a presentation that reflects
the major elements of an analysis the major elements of an analysis
paper.
paper.
Distinguished
Evaluates the
current use of
social media by a
company to
convey business
intelligence to
corporate
leadership, with
support from
professional
resources, and
suggests areas for
further
investigation.
Conducts a SWOT
analysis of social
media that
provides detailed,
relevant
information that
supports wellinformed decisions
for business
leaders and is
supported by
professional
sources.
Describes a social
media-related
ethical issue facing
a business, using
academic or
professional
references to help
explain the nature
of the issue.
Creates a
presentation that
reflects the major
elements of an
analysis paper, that
follows effective
visual design
Criteria
Proficient
Distinguished
principles, and that
includes APA
citations for
professional
sources.
Communicate in a manner that is
professional and consistent with
expectations for members of the
business profession.
Communicates in a manner that is
professional and consistent with
expectations for members of the
business profession.
Communicates in a
manner that is
professional,
scholarly, and
consistent with
expectations for
members of the
business
profession.
SWOT Analysis
Airline Name ___________________________________________
Criteria examples
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Capabilities
Competitive advantages
Customers
Suppliers
Financial strength
Physical facilities and
equipment
Resources, assets, people,
employees
Experience, knowledge, data
Marketing – reach, distribution,
awareness
Innovative aspects
Location and geographical
Price, value, quality
Licensing
Processes, systems, IT,
communications
Criteria examples
•
•
•
•
•
•
•
•
•
•
•
•
Social forces, lifestyle trends
Consumer desires and values
Political impact
Legal and governmental issues
Economic factors
Environmental issues
Technology development and
innovation
Competitors
Industry trends
Global influences
Geographical
Business and product
development
Strengths
Weaknesses
Criteria examples
•
•
•
•
•
•
•
•
•
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Opportunities
Threats
Gaps in capabilities
Lack of competitive strength
Reputation, presence, and reach
Financials
Known vulnerabilities
Pressures
Cash flow
Continuity,
Morale, commitment,
leadership
Licensing
Criteria examples
•
•
•
•
•
•
•
•
Political effects
Legislative effects
Environmental effects
Technology development and
innovation
Competitors
Market demand
Economic factors
Global influences
…
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