Expert answer:Signature Assignment: The Entrepreneurial Marketin

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About Your Signature Assignment
Signature/Benchmark Assignments are designed to align with specific program student learning
outcome(s) in your program. Program Student Learning Outcomes are broad statements that
describe what students should know and be able to do upon completion of their degree.
Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that
allows the University to collect data that can be aggregated across a location or college/school and
used for course/program improvements.
Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an
entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special
focus on aligning one’s ethics and values with their business actions and understanding the unique
differences in marketing strategy planning for domestic business versus business abroad.
Assignment Steps
Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video
Scenario: Imagine you are an entrepreneur launching a business planning to operate both
domestically and abroad. You are currently developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
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Describe your organization’s mission, vision, and values.
Explain how these values will be aligned to your own personal brand identity, ethics, and
values when doing business, planning strategies, and solving problems.
Discuss at least two concepts from class that are elements of a marketing plan and are
important tools to your entrepreneurial business’ success. Discuss how the concepts help
align the organization’s values with your values. Explain the reasoning leading to these
conclusions.
Select two of the following departments and explain marketing’s role in coordinating their
distinct functions:
o Distribution
o Customer Service
o Advertising and Public Relations
o Research and Design
o Sales
o Operations or Manufacturing
Compare and contrast how culture is likely to impact domestic marketing strategies versus
what the company may encounter when doing business abroad such as cultural norms,
economics, politics, and legal systems.
Explain the actions the company can take to ensure that it evolves with the target at home
and the countries it does business in.
Discuss any emerging marketing trends that may affect your business.
Cite
Format your assignment consistent with APA guidelines.
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