Expert answer:Review the previous module for information on stre

Expert answer:Review the previous module for information on strengths and weaknesses.For the company you have chosen, write a short paper that identifies and analyzes at least four, but no more than eight, strengths and weaknesses. Then, assess opportunities, threats, and ethical issues that may affect new business activities or offerings. You may use topics listed in the Module Four discussion or others that you deem important.Continue your paper by identifying and explaining three to five core competencies for the company you have chosen. Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering. Upon which competency or competencies will the new business offering benefit and why? What strategic implications will or could this have on the new offering?My choosen company is the MTA ( Metropolitan Transportation Authority). Attached are the guidelines and rubrics for this paper.
mba_560_milestone_two_guidelines_and_rubric.pdf

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MBA 560 Milestone Two Guidelines and Rubric
This milestone defines an organization’s core competencies, key strengths, and key weaknesses to provide strategic viability for it in the marketplace. These are
important because they impact the strategic management process. Business decisions are made to capitalize on strengths, while avoiding potential dealings in
which organizational weaknesses could compromise success. Core competencies are defining capabilities that provide strategic advantages because the
competition cannot easily duplicate them. These relate to the final project because they provide the foundation for continued growth and success in the dynamic
marketplace. They provide guidance that will go beyond the current product or service being presented in the business plan.
Specifically, the following critical elements must be addressed:
Section Four: Strengths and Weaknesses
For the company you have chosen, identify and analyze at least four, but no more than eight, strengths, weaknesses, opportunities, threats, and ethical issues.
Then, assess opportunities, threats, and ethical issues that may affect new business activities or offerings. You must have at least one strength and one weakness.
You may use topics listed in the Module Four discussion or others that you deem important.
Section Five: Core Competencies
Continue your paper by identifying and explaining three to five core competencies for the company you have chosen. Explain how and why they are not easily
duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering. Upon which competency or
competencies will the new business offering benefit and why? What strategic implications will/could this have on the new offering?
Guidelines for Submission: Milestone Two should utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations.
It should be 8-10 pages in length and follow APA formatting requirements.
Critical Elements
Strengths,
Weaknesses,
Opportunities, and
Threats
Proficient (100%)
Identifies and analyzes at least four, but
no more than eight, strengths and
weaknesses, opportunities, threats, and
ethical issues that may affect new
business activities or offerings
Needs Improvement (70%)
Identifies and analyzes at least two to four, but
no more than six, strengths and weaknesses,
opportunities, threats, and ethical issues that
may affect new business activities or offerings
Not Evident (0%)
Identifies and analyzes only one to
two strengths and weaknesses,
opportunities, threats, and ethical
issues that may affect new business
activities or offerings
Value
45
Core Competencies
Identifies and describes three to five core
competencies; successfully identifies the
benefits, competition, and strategic
implications of the new product or
service
Minor errors related to organization,
grammar, style, and citations
Identifies and describes two to four core
competencies; identifies the benefits and
competition of the new product or service;
needs to identify the strategic implications of
the new product or service
Some errors related to organization, grammar,
style, and citations
Identifies and describes one to two
core competencies; needs to identify
the benefits, competition, and
strategic implications of the new
product or service
Major errors related to organization,
grammar, style, and citations
45
Writing
(Mechanics/Citation)
10
Earned Total
100%
…
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