Expert answer:introduce the organization, and identify the populationexplain the segmentation strategy
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Research a local health care facility or organization that has chosen a niche market to target, and
address the following:
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Introduce the organization, and identify the overall population it serves.
Define a niche market and what makes it so. What is the niche market for this facility?
Explain the segmentation strategy implemented by this organization.
Explain how the organization adapts its marketing programs to address that target.
Do you feel that this approach is or has been effective? What tools did you use to make
that decision?
What would you have done differently?
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed
sources that were published within the past 5 years.
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