Expert answer:powerpoint
Expert answer:***i’ve attached the documents that this should be based off of***After you have fleshed out your business plan you will have the information you will need for a slide presentation (e.g., PowerPoint). This 12-slide presentation conveys the most important aspects of your business in a short time. More sophisticated investors, such as angel investors and venture capitalists, will typically not look at your written business plan until they have seen your slide presentation.Presentation (MS PowerPoint or equivalent)Create a 12-slide presentation. Follow the outline on pp. 343–346 for the critical slides of your presentation and their placement. Click here for help accessing a specific page number in your eBook. Hints: Include the highlights of your elevator pitch, which shows that you understand your business. The elevator pitch is a concise description of your company—its product, market, competitive advantages, and so on. Whether pitching your business to an investor or describing it to a potential connection at a networking event, you need to be able explain your business succinctly to someone in the amount of time it would take to ride up a few floors in an elevator. Use the worksheet in the text (p. 362 | Your “Elevator Pitch”) to develop your elevator pitch.Hints: You must limit your presentation to twelve (12) slides. You do not want to overwhelm your audience with too many slides or bore them with information they already know.Cite three (3) resources you have used to complete the exercise. Citations and references must follow APA format. The reference page is not included in the required page lengthThe specific course learning outcomes associated with this assignment are:Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.Create a plan to implement a firm’s strategy and manage the change from current operations.Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.Use technology and information resources to research issues in strategic management.Write clearly and concisely about strategic management using proper writing mechanics.
20171124163227assign_2___busness_plan.docx
copy_of_financial_statements.xlsx
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Running head: Business Plan
1
Business Plan
Deara Chambliss
11/24/2017
Business Plan
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BUSINESS PLAN
Company description
The Belly is a non-profit corporation whose main aim is to improve the nutrition status of
street individuals. The business will be located in Virginia with several distribution outlets in the
streets of Richmond. The company’s main target is to feed the street people who are always
neglected in the society. This aim is meant to reduce the challenges faced by the street
individuals, particularly the women and children.
The main consumers of Belly’s products will be the individuals living in the streets. This
initiative will improve their health since the Belly’s products will be specifically drinks made
from various nutritious fruits that are rich in vitamins and minerals.
The business will start as a small-scale business where a total amount of $30,000 will be
invested to start up this business. These funds will be sourced from donations well-wishers,
friends and other charity non-governmental organizations (NGOs). However, as the business
grows, funding will be obtained from financial institutions like the banks. These funds will be
used to expand the business by increasing its capacity in terms of production, coverage areas,
infrastructure and the number of employees.
The business will have a simple management structure. The management will consist of
the following members: the CEO, operations manager, sales manager, & finance manager. The
CEO will be in charge of all the operations & he will spearhead the research & development. He
should have adequate knowledge of operations, marketing, sales & management. His/her vast
experience will be very crucial in spearheading the business to move forward. He will be paid a
salary of approximately $75,000 annually.
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The operations manager will oversee all the activities of the business from production,
packaging, branding marketing etc. His job will be to ensure all processes are running smoothly
and the objectives of the Company are achieved. He/she will need to have a vast experience in
operation management. He/she will be entitled to a salary of $50,000 annually. The sales
manager will oversee all the activities pertaining the sales, purchases, orders etc. His/she will be
taking records all of the sales & orders made and he will be involved in evaluating the market
trends and customer demand. He/she will need to have a vast experience in sales management.
He/she will be entitled to a salary of $45,000 annually. Finally, the finance manager will be in
charge of all matters pertaining finance management. His/she will be taking records all of the
financial transactions and prepare annually financial statement to depict the financial position of
the business. He/she will need to have a vast experience in finance management and accounting.
He/she will also be entitled to an annual salary of $45,000.
All these four individuals will be involved in the decision-making process. Each of them
will have a team of personnel under him/her to that will be very critical in running the affairs of
the company.
Industry & Trend Analysis
The proposed business belongs to a production industry. This industry is growing at a
high rate due to a gradual increase in a number of consumers as a result of an increase in the
population. There is a readily available market for the products currently and the number of
consumers keeps on increasing daily.
However, this business will face a stiff competition from the other established firms who
are already producing non-alcoholic drinks in large quantities. This will be a great challenge the
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will be encountered as the business starts. Due to this major challenge in the industry, the
business will be located close to the customers as compared to other businesses that also produce
and sell non-alcoholic drinks. This business will also invest on marketing activities through
advertisements on various platforms such as social media, television, and newspapers. This will
make the business to be recognized all over the world. This will give it an advantage over its
competitors who do just limited advertisement. In addition, Belly will be offering its drinks
freely to the street individuals and at a low price to other potential buyers as compared to its
competitors. This strategy will be the market entry strategy that will be employed.
Strategic position & Risk Assessment
Strategic position
The Belly Company will be in a good strategic position within the production industry.
This is because the Company will be producing quality products and offer it freely or at a very
cheap price as compared to its competitors. In addition, the Company will be exploring new
markets in various countries for its products in order to expand its market share. This will make
it compete with other established businesses. Besides that, Belly will have a special task force
that will be inventing new non-alcoholic drinks that are nutritious through blending various types
of fruits. There will be no chemical additives that will be added to those drinks during
preparation because such chemicals may compromise the health of the consumers.
Risk assessment
The Belly’s management will take this very critical area seriously. This is because
management of risks will determine if the business will collapse or not. The Company will be
outsourcing this exercise to a special team of personnel experienced in risk assessment. This
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team will be conducting risk assessment periodically and prepare a risk assessment report that
will provide a clear picture on how the business is managing its risks. The risk assessment will
conducted by a Risk Assessment Team, an audit expert, financial manager, graphic designer and
IT administrator.
The following technique will be used to assess the risks.
Technique
Risk assessment questionnaire
Description
The assessment team will identify the
potential risks to be included in a selfassessment questionnaire.
Assessment Tools
Various testing tools will be used by the
assessment team to identify the potential risks
Transaction walkthrough
Various transactions will be reviewed by the
assessment team to understand the control
points & data flow.
Document review
The assessment team will review documented
information to identify any misreporting
Interviews
The team will conduct the interviews in order
to validate the information
The following risk model will be utilized.
Weighted factor
Definition
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High (1.0)
The source of the threat-source is highly motivated & sufficiently
capable, & there are no controls set in place to stop the vulnerability
from being exercised.
Medium (0.5)
The source of the threat is motivated & capable, but controls are
available which may hinder the successful exercise of the vulnerability.
Low (0.1)
The source of the threat lacks capability or motivation, or simply controls
are available to avert, or significantly impede, the
Vulnerability from being exercised.
Some of the potential risks that are likely to affect Belly’s operation include:
•
Competition from other established businesses
•
Climatic changes which will affect the availability of supplies i.e. fruits.
•
Significant increases in prices for the ingredients (fruits)
•
Lack of proper documentation of financial transactions
•
Distribution challenges.
Target market
The target market will be the individuals living in the streets of Richmond, Virginia and
other consumers all over the globe who are seeking for the quality non-alcoholic drinks made
from natural fruits. The consumers of these drinks will be children aged between 0-18 years and
adults. The consumers will be from all levels of education i.e. primary & secondary schools and
higher education. The company will target consumers from all levels of income, for instance,
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both low middle & high-income level consumer will be considered as a very important target
market. The consumers will be both males & females from all ethnic groups.
Competition
The competitors are the Coca-Cola Company and PepsiCo Inc. These are established
businesses since they started many years ago. Their main weaknesses are high prices for their
products and they carry out very limited advertisement. The competitor’s weaknesses will be
capitalized by producing quality drinks from natural fruits and offering it free to the street
residents & selling at an affordable price to other potential consumers. The advertisement will
also be carried out the first two weeks of entry into the market, then wait to realize the change
that will be associated with that advertisement.
Competition table
Coca-Cola
PepsiCo Inc.
Belly
TOTAL
Company
Assets
600,000
400,000
200,000
1,200,000
Sales volume ($)
500,000
400,000
200,000
1,100,000
Market Share
45.5%
36.4%
18.1%
100%
Profit per year
400,000
300,000
150,000
850,000
($)
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Marketing plan & sales strategy
Marketing plan
The prices of goods will be set depending on the prevailing market conditions and nature
of competition by making sure the price per stones at $ 0.5 less as compared to the competitors.
The products will be sold on credit to loyal customers which will be payable within a period of 3
months. Trade discounts of up to 10% will also be offered to customers who buy the drinks in
large quantities. Free transportation will also be offered to customers who buy large quantities at
a time, but the only within the state of Virginia.
This business is located close to the consumers as compared to other businesses that also
produce and sell non-alcoholic drinks. This business will also invest in marketing activities
through advertisements in order for it to be realized all over the state of Virginia, and it will give
it an advantage over its competitors don’t do any advertisement.
The sale tactic that will be employed is direct selling to the customers. Monthly
advertisements and promotions will be carried out in order to attract more customers that will, in
turn, increase the sales. The distributors will be operating within the state of Virginia particularly
in the streets of Richmond in order to reach the street residents.
The products will reach the customers through distributors who will be distributing these
drinks by road using Lorries. The monthly cost of this distribution will be $ 5000. The main
distribution challenge will be lack of enough Lorries for carrying out this task. This problem will
be solved by increasing the number of Lorries when the business grows.
The products will be advertised on television and newspaper by use of graphic images.
Signboards will be utilized to give the location of the business and the opening and closing time
for the business. Advertisements will be done during the first week of every month and each
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advertisement will be costing $ 2000. The effectiveness of the advertisement will be determined
by the changes realized after the advertisement include increase in a number of sales and
customers.
The promotion campaign that will be undertaken includes road shows where the regular
customers will be offered T-shirts. The effectiveness of the promotion will be measured by the
significant increase in number of customers.
The marketing objectives
To attract and retain at least 1000 customers per day.
•
To achieve 1500 sales of the drinks per day.
•
To satisfy the customer demand.
•
To make at least a profit that is equivalent to 20% of the costs and expenses
within the first month.
•
To develop the best brand of non-alcoholic soft drinks.
•
To create awareness to customers.
The marketing vehicles
The marketing vehicles that the company will utilize to reach out its consumers are:
•
Social media (twitter)
•
Sponsoring events
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Social media particularly twitter will be an effective method of reaching out millions of
customers because twitter consists of many followers who can access the information about the
beverage brands offered by the company. The consumers can also give their comments through
twits pertaining the brands being advertised.
Sponsoring of events is another marketing vehicle that will be very effective since the
sponsored events will be held in areas where the majority of the potential consumers reside.
Those events will create an awareness to the potential consumers about the beverages beings
offered by the company.
Some of the non-alcoholic beverage companies that utilize these tactics effectively are
the Coca-Cola and PepsiCo Inc. companies.
The Belly Company will utilize the 5 F’s approach in conveying its message to the
consumers. This includes:
Focus- the Company aims at meeting the consumer needs by providing quality beverages
at an affordable price.
Flavor- The targets displaying to consumers the healthy ingredients contained in its
beverages i.e. fruits, vitamins, salts & minerals, fats etc.
Foresight- Consumers will be guaranteed a continuous supply of beverages at a standard
price at all times through proper management of any potential risk that could occur.
Flexibility- The company targets to create awareness to the consumers on the necessary
changes it would take under particular circumstances either in terms of operation, pricing,
advertising etc.
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Fun- Entertaining the customers through interesting advertisement in form of music,
plays, comedy etc. is a major target of the company.
A situational analysis using a SWOT analysis
Strengths
•
Belly will research to invent the best brand of non-alcoholic drinks made from
•
Belly will have the best management in the market as compared to other business.
•
The business will be located at a strategic location on the Streets of Richmond in
fruits.
Virginia as compared to other businesses.
•
During market entry, the price of drinks will be set slightly lower to attract
customers as compared to other competitors.
•
The nutritional value of the drinks will be a major strength that customers will
perceive.
Weaknesses
•
Lack of experience in the production of non-alcoholic drinks.
•
Due to its nutritional value, the amount of drinks in the packets or bottles might
be less as compared to other competitors.
Opportunities
•
Availability of ready market for the drinks
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Gradually increasing demand for non-alcoholic drinks due to increase in
population
•
Reduction in government tax on ingredients of the drinks i.e. the fruits.
•
Ingredients of drinks are locally produced.
Threats
•
Competition of other businesses that sale non-alcoholic drinks.
•
The economic recession might occur that can cause reduction in a number of
customers.
•
Climatic changes which will affect the availability of supplies i.e. fruits.
•
Significant increases in prices for the ingredients (fruits)
•
Lack of proper documentation of financial transactions
•
Distribution challenges.
Sales Strategy
Since the business is new in the market, discount will be given on goods and services
offered in order to help to compete fairly with other competitors. When a customer buys any
goods at a time i.e. more than 1000 units, free transport will be provided without any cost. After
offering this discount, there will be an increase in a number of customers, sales and more profit
will be realized. Only frequent and loyal customers will be offered credit at any time of the
month which will be payable with the next 1-2 months.
Monthly sales forecasting will be carried out to determine the projected demand for the
drinks. This forecast will be carried out for a period of two years. Some of the methods of sales
forecasting which will be utilized include:
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•
Market Factor Analysis
•
Statistical Methods
•
Consumer’s Buying Plan
The sale tactic that will be employed is direct selling to the customers. Monthly
advertisements and promotions will be carried out in order to attract more customers that will in
turn increase the sales. The distributors will be operating within Virginia State only while
offering transportation promotions in order to minimize huge transportation costs.
ETHICS & SOCIAL RESPONSIBILITY PLAN
Commitment to good corporate citizen
Job creation is one of the core principles of Belly. Despite targeting to provide nutritious
drinks to the street residents and its customers, the business also aims at creating many jobs to
the residents of Virginia and other states in order to curb the unemployment rate that is
tremendously increasing globally. By expanding its capacity, production and regions of
operation, more personnel will be required to provide labor. Therefore, this business will create
many job opportunities.
The Belly Company will also abide by the laws and regulations of each jurisdiction or
authority. For instance, the business will obtain operation license from the relevant authority. It
will also comply with tax duties imposed by the regional State and the government. In addition,
it will be insured to guarantee for compensation in case of any calamity.
The treatment of employees is also another area which the Company will put more of its
attention. All the workers should be treated equally and fairly irrespective of their status, age,
ethnic group or religion. This is very important because employees are the determinants of the
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success of every organization. They will be guaranteed their rights and freedom and their
grievances will be listened to and addressed accordingly. There will be no single employee who
will be discriminated based on race, color, tribe etc. and any instance of discrimination will be
dealt with in accordance with the rules and regulations of the Company.
Effects on environment & mitigation measures
The production processes of Belly organization like any other production Company will
have several negative impacts on the environment. This is so because these production activities
will cause environmental pollution i.e. water pollution, air pollution, noise pollution, soil
pollution etc.
The pollution of air will be caused by the emission of poisonous fumes by the machines
involved in the production process. This kind of pollution can cause cases of acid rain, global
warming and breathing complications if not mitigated. This problem can be mitigated by
ensuring that the poisonous chemicals have been removed. The exhaust pipes should be fitted
with chemical absorbers to remove the chemicals.
On the other hand, water pollution can be caused by direct discharging of effluent from
the plant into the water bodies like nearby rivers. This can cause water-borne diseases to the
residents who rely on those rivers as a source of water for domestic use. In addition, discharging
the untreated effluent into water bodies will also interfere with the aquatic life. This problem can
be addressed by ensuring that the effluent from the production plant has been thoroughly treated
to remove any kind of bacteria and chemicals before discharging into a water body. In addition,
the wastewater from the plant can be treated and reused in other activities like cooling the
machines.
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Finally, noise pollution can occur as a result of the type of machinery used. It is quite
obvious that during the processing of the fruits to form the required drinks, there will be a lot of
noise from the plant. This issue can affect the nearby society if not addressed. The problem of
noise pollution can be mitigated by installing sound absorbers in the plant to prevent huge noise
from getting out.
The product’s health issues
The drinks that will be manufactured by Belly will have a positive health impact on the
consumers. The health status of the consumers will improve because of consumption of Belly’s
drinks. …
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