Expert answer:Marketing Plan

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Expert answer:Short and simple to be used in developing marketing plan to reflected on a Banner/Stand.Marketing Plan for a Final Project
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MRKT 631: Marketing Management
FINAL PROJECT
DEVELOPING MARKETING PLAN
Assignment Brief:
Key Deliverables:
Throughout the world developing and implementing marketing plans is the hall-mark for
the Marketers. Most of the corporations see ability to develop and manage marketing
plans as an important pre-requisite for the top marketing slots. Most of the current CEOs
are also known for their ability to plan and execute marketing plans.
You are required to develop a marketing plan for the assigned product of McDonald. No
report required only Banner/Stand for presentation
Banner / Standee
• Company information (Vision, Mission
• Major strengths and weaknesses
• Objectives of Marketing plan
• PEST analysis
• SWOT anaylsis
• Product clarification
• Product Mix
• Competitor analyses anaylsis
• Segmentation
• Target Market (demo, psycho, etc)
• Positioning
• Perception Map (digram)
• Product Life cycle (digram)
• Ansoff’s Martix (digram)
• Diffrentation from other
• Distribution Channel
• Startegies
o Product
o Pricing
o Place
o Promotion
and Organization structure )
All in short brief because it will be used in developing an Banner
1|Page
…
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