Expert answer:Marketing Final presentation
Expert answer:THERE WILL BE ONLY 2 BULLETS THAT NEED DONE AS THIS IS A TEAM ASSIGNMNET AND I ONLY HAVE 2 OF THE BULLETS TO DO SO ONLY 2 TO 4 SLIDES NEED DONE I HAVE THE PREVIOUS PAPERS I CAN SHARE AND THE POWERPOINT PARTS THAT HAVE ALREADY BEEN DONE AS A GUIDE.Create a ONLY NEED 2 TO 4SLIDES AS THIS IS A GROUP ASSIGNMENT!!!!!!!!! 15- to 20-slide Microsoft® PowerPoint® presentation for your client to explain the marketing plan and strategy you have developed over the course of this class. In addition to slides, you may also incorporate other elements into your presentation that may be useful for your client (demonstrations, videos, print ads, etc.). Include detailed speaker notes in your presentation. Include the following key components from your Marketing Plan (some of these are from your previous papers; other elements are new for this week):Include an executive summary.Explain the market growth potential and competitive analysis.Identify segmentation, target market, and positioning.Explain pricing strategies over the PLC.Explain distribution strategies over the PLC.Explain promotion strategies over the PLC.Review the marketing program for any potential ethical issues.Develop your intended marketing objectives for Y1, Y2, and Y3 (marketing objectives could be to achieve a level of revenue, a % of market share, a % of brand awareness with your chosen target market, etc.).Create an implementation milestones – this can be a chart showing your rollout plan for the new product.Review your evaluation and control metrics and methodology to measure performance.Develop your contingency plan .AGAIN YOU ARE ONLY DOING 2 BULLETS NOT ALL OF THEM
marketing_plan_phase_iv__presentation_team_b__final__1_.pptx
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Marketing Plan:
Phase IV Presentation
Agenda
• Public Relations Opportunity
• Initial Sales Promotion
• Advertising Plans and Schedule Activities
• Impact of Channel Management Decisions
• Distribution Channels and Address Cost
• Two Different Type of Media Methods
• Three Elements of Marketing Plan
Public Relations Opportunities
* Test on College Campuses
* Test at Stanford football Games.
* Test at Presidio in San Francisco
* Advertise on Billboards of new
locations and times trucks will be
* Sporting Events near 3Com Park
Sales promotions
* Promotional Mobile Starbuck Reward
Card for “Every Cup # 10 is free”
* We will have giveaway gifts like cups
and Tee Shirts with our Mobile Truck
Pictures on them.
* Free Birthday drink
* 50 cent refills all day
* Samples to taste
Starbucks Trucks Are Coming to
a College Campus Near You
Sales promotion schedule of activities
1st Launch – Advertise on Billboards of
new locations and times trucks will be
2nd Launch- College Campuses
3rd Launch – Stanford football Games.
4th Launch at Presidio in San Francisco
and Air Port parking lots
5th Launch Sporting Events near 3Com
Park
TIMELINE
PHASE TITLE
CALEND
AR
Legal Documentation
Work
10/01/17
Acquisition of Vending
Permits
10/01/17
Recruit Employees and
Train
11/01/17
BEGIN
FINISH # of DAYS
10/12/17
10/26/17
14
10/18/17
10/23/17
5
11/06/17
11/23/17
17
Advertise Through
Social Media and
Traditional
Create Our Mobile
Tracking App
10/01/17
10/25/17
11/23/17
29
11/01/17
11/14/17
11/28/17
14
Official Launch
11/01/17
11/30/17
11/30/17
0
Delivery Dates
29
17
14
14
5
0
Adverti
se
Acquist
Create
Legal
Recruit Throug
ion of
Our
Docum
Employ h Social
Offical
Vendin
Mobile
entation
ees and Media
Launch
g
Trackin
Work
Train
and
Permits
g App
Traditio
nal
TIMELINE # of DAYS
14
5
17
29
14
0
Channel Management
Decisions
•
•
HIRE TWO EMPLOYEES
Drive and operator machines
•
•
CAPABLE OF ON-TIME DELIVERY
•
•
Constant communication
Making sure vehicle/machines are in good
order
•
MONTHLY BONUSES
•
•
Stock truck
Profitability
TREATMENT OF LOST OR DAMAGE GOODS
•
Evaluate performance
•
•
Making the quota
Counsel, motivate, or terminate
Starbucks Distribution Channels
• Purchase their coffee beans directly from growers
• Save money for bypassing the middlemen
• Roast the coffee beans, process, brew, and sell it in the store
• Market through partnerships with hotels, airlines, and coffee shops
• Maintain websites allowing consumers to purchase coffee, gifts, and other items
• Latest distribution channel: mobile truck to reach where consumers work, go to
school, shop, dine, live, and travel
Mobile truck/Start-up cost
Purchasing the truck
$20,000
$100,000
Vehicle Inspection
$200
$600
Retrofit/bring the truck to code
$20,000
$60,000
Generator
$3,000
$12,000
Register and POS System
$200
$2000
Equipment and supplies
$2000
$5,000
Paint
$1500
$5000
Truck Wrap
$2000
$4000
Website design
$300
$6000
Credit card processing equipment
$150
$700
Legal fees
$1,000
$5,000
Insurance
$400
$1,000
Permit and licensing
$100
$5,000
Reoccurring cost
Utensils and paper
goods
$1000
$5,000
Advertising
$500
$1,000
Payroll
$1,500
$3,000
Fuel
$250
$400
Coffee and related
products
$5,000
$20,000
THE DAILY NEWS
www.dailynews.com
THE WORLD’S FAVOURITE NEWSPAPER
– Since 1879
Starbucks Truck???
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A non-print media
Incorporating Social Media Into Your Marketing
Strategy
What Are Your Goals?
• Increase customer base
• Generate leads for Locations
• Drive sales
• Build awareness
• Educate customers
Social Media Blast
• Daily Updates in all forms of social media that will inform our
subscribers of our location and events
• Benefits:
• Fast and effective way to communicate with your Customers
• Easy access to Customers preferences
Marketing Plan
• WE WANT MORE
AUDIENCE
• WE PROMOTE THE
STABUCKS
CULTURE
• INCREASE CUSTOMER
LOYALTY
References
• Star bucks test mobile trucks on 3 campus. Retrieved from:
• https://news.starbucks.com/news/starbucks-tests-mobile-trucks-on-three-college-campuses-this-fall
• Star buck rebates. Retrieved from:
• https://www.offers.com/starbucks-coffee
• Promote Your Pages Offline*
If you build it, they will not come. You need to let people know about it. First, go to
http://www.facebook.com/pages/create.php and https://twitter.com/signup to secure a
vanity URL for your Facebook and Twitter pages. Then, put that URL everywhere…
• https://www.bustle.com/articles/36551-starbucks-trucks-are-coming-to-a-college-campus-near-you
…
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