Expert answer:Marketing
Expert answer:Marketing channels. Marketing channel strategy. Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not?
mrkt_310_principles_of_marketing.docx
Unformatted Attachment Preview
MRKT 310 Principles of Marketing
Week 6 Writing Assignment
Part 1 – Creating Offerings
Learning Outcomes
1. Offering. Student can describe an offering based on features, benefits, price, and costs of ownership
2. Type of consumer offerings. Student can suggest marketing strategy implications based on the type of co
examination.
3. Product line extensions or new product development. Student can suggest possible product line extensio
offerings based on the student’s chosen product or service offering.
4. Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lif
Directions
•
Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for
in the previous assignment. We begin with the value offering this week.
•
We don’t expect you to develop strategies based on a total knowledge of the product or service since you
employed by your product or service’s company. We will be looking to see if you can apply the marketin
situation.
•
Again, do not fall into the trap of reporting on the product or service. This is obvious because your assign
the company’s website. Don’t be afraid to make strategy recommendations based on what you have disco
service, and how you think it can move forward. Be creative, be reasoned, take risks.
•
Remember your product’s target market(s) from the previous paper. Always keep them in mind when ma
recommendations. You now work for the company, and your goal it to help them grow sales.
•
Prepare your assignment beginning with a title page with your name and the name of your product or serv
following eight questions (four in part 1 and four in part 2) in order and number the beginning of your res
not need to repeat the question. The paper should contain approximately 5 pages of analysis for the respo
1. Offering. Describe your product or service offering as it is currently in terms of features and benefits, pri
ownership as discussed in the week’s readings. Is it more product dominant or service dominant? What a
aspects?
2. Type of consumer offering. Based on the four categories of type of offerings discussed in course content
your product or service offering belongs. Based on your new target market, would that category of the of
how? How would it change the marketing strategy?
3. Product line extensions or new product development. Should the current product or service be modified
your new target market? Would the changes constitute a new product line, a product line extension or a n
changes are needed, how does the same product or service meet the need of your target market differently
the product line extension or new product allow the offering to occupy uncontested space in the perceptua
covered in thr previous paper?
4. Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would
number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketi
Part 2 – Using Marketing Channels and Price to Create Value for Customer
Learning Outcomes
1. Marketing Channels. Student can outline a multi-channel distribution system
2. Marketing channel strategy. Student can recommend a marketing channel strategy for a product or servi
correct amount of intensity.
3. Value chain. Student can discuss how each channel in the product or service offering adds value to the c
4. Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifica
Directions
•
This part of the assignment assesses your ability to relate marketing mix concepts of distribution and pric
offering. You will also have a chance to recommend new distribution and pricing strategies based on you
needs.
•
Answer each of the following four questions, in order, numbering each of your responses. There is no ne
1. Marketing channels. To the best of your ability, outline the marketing channels of your product o
currently exist. Refer to Figure 6.2 for some ideas. Most product and service offerings will have
system should include at least two; for example (1) a direct channel for internet sales: manufactu
indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If yo
only a direct channel, explain why. Would this channel strategy change as a result of your new ta
2. Marketing channel strategy. Why type of distribution intensity strategy does your product or ser
know this? Would this distribution intensity strategy change for your new target market? Why or
3. Value chain. Referring back to your marketing channel diagram, discuss what each member of th
to the consumer.
4. Pricing strategy. Referring to the various pricing strategies outlined in the week’s readings, which
service currently use? Would you recommend any changes for your new target market? If so, ho
General Submission Requirements
•
Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Tim
for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
•
Your assignment should be the equivalent of approximately five pages of double-spaced text, approximat
questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the
text. The cover page and Bibliography page are not part of the five pages of written analysis.
•
Be sure your name, writing assignment number, and the name of your product or service are on the cover
•
Include a bibliography, which includes at least four references.
•
You may use MLA or APA style, or any other college-level style guide. More information about using a
UMUC’s virtual library accessible from your LEO classroom or at umuc.edu/library.
•
Upload your word processed document in your LEO assignments folder by the due date in the LEO calen
Refer to the grading rubric for the assignments. Be sure to note that 20% of your grade on this assignment will b
composition, adherence to the submission requirements, and use of an appropriate college-level style guide for w
Any questions? Please post in the general discussion forum for Week 6.
Start Date
Oct 16, 2017 12:00 AM
Due Date
Dec 4, 2017 12:00 AM
Hide Rubrics
Rubric Name: Bi-Weekly Assignment Rubric
Assignment Part 1
Excellent
1.5 points
1.2
Marketing Concept #1
Student exhibits a
high level of
understanding of
the first marketing
concept in this
writing assignment
and can precisely
apply the concept
to a real product.
Studen
good le
underst
the firs
concep
writing
and can
apply t
to a rea
Marketing Concept #2
Student exhibits a
high level of
understanding of
the second
marketing concept
in this writing
assignment and can
precisely apply the
Studen
good le
underst
the sec
market
in this
assignm
general
concept to a real
product.
concep
produc
Marketing Concept #3
Student exhibits a
high level of
understanding of
the third marketing
concept in this
writing assignment
and can precisely
apply the concept
to a real product.
Studen
good le
underst
the thir
concep
writing
and can
apply t
to a rea
Marketing concept #4
Student exhibits a
high level of
understanding of
the fourth
marketing concept
in the writing
assignment and can
precisely apply the
concept to a real
product.
Studen
good le
underst
the
fourth
concep
writing
and can
apply t
to a rea
Assignment Part 2
Excellent
1.5 points
1.2
Marketing Concept #1
Student exhibits a
high level of
understanding of
the first marketing
concept in this
writing assignment
and can precisely
apply the concept
to a real product.
Studen
good le
underst
the firs
concep
writing
and can
apply t
to a rea
Marketing Concept #2
Student exhibits a
high level of
understanding of
the first marketing
concept in this
Studen
good le
underst
the firs
concep
writing assignment
and can precisely
apply the concept
to a real product.
writing
and can
apply t
to a rea
Marketing Concept #3
Student exhibits a
high level of
understanding of
the first marketing
concept in this
writing assignment
and can precisely
apply the concept
to a real product.
Studen
good le
underst
the firs
concep
writing
and can
apply t
to a rea
Marketing Concept #4
Student exhibits a
high level of
understanding of
the first marketing
concept in this
writing assignment
and can precisely
apply the concept
to a real product.
Studen
good le
underst
the firs
concep
writing
and can
apply t
to a rea
Assignment Adherence and Writting
Excellent
3 points
Student submitted
a professional
document with no
typos or
grammatical
errors. Assignment
Grammar, composition, adherence to adheres all all
submission requirements, effective use submission
of reference
requirements
outlined in the
syllabus. Student
demonstrated
superior research
and referencing
skills and uses a
2.4
Studen
a good
may ha
typos o
gramm
errors.
adheres
submis
require
outline
syllabu
demon
adequa
and ref
skills, b
college-level style have so
guide.
with at
stateme
or othe
uses a c
style gu
Overall Score
Level 5
13.5 or more
L
12
13.5-15 points
12-13.5
90%-100%
80%-89
…
Purchase answer to see full
attachment
How it works
- Paste your instructions in the instructions box. You can also attach an instructions file
- Select the writer category, deadline, education level and review the instructions
- Make a payment for the order to be assignment to a writer
- Download the paper after the writer uploads it
Will the writer plagiarize my essay?
You will get a plagiarism-free paper and you can get an originality report upon request.
Is this service safe?
All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades