Expert answer:READ ATTACHMENTS AND MAKE SURE THE SAME TOPIC CONTINUESThe next phase of your strategic management plan will require you to research your company’s history and existing strategic goals. Before we can make major improvements to the business, we first have to understand where they came from and what they’re currently trying to accomplish. Use reliable business sources, the company website, and any traditional appropriate sources to gather as much background information that you can.For the assignment this week, write a paper that’s at least two pages in length and addresses the following:Detail the history of the business. Explain how they got their start but focus mostly on how their business has changed over the last 15 years. Provide a picture of how they adapt to change and any major obstacles that they’ve had to overcome.Include some information on the top executives at the company and the role that they’ve played in those last 15 years.Provide the company’s existing mission statement and code of ethics. In what way do they articulate their ethical practices through policies and public outreach and why is this important?Identify two areas of concern ethically and explain those choices. Make sure to discuss why you feel that are areas of ethical concern. Think critically about where your chosen company has the potential for ethical dilemmas. For example, an accounting firm would be concerned with fraud.Rewrite your company’s mission statement. The idea is to provide clarity and set the new strategic direction that you think the company should be moving towards. Include a paragraph explaining the changes that you’ve made and why.
lmendoza_mod1courseprojectcompanyselection_010618.doc
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Running head: MODULE 1 COURSE PROJECT
Module 01 Course Project – Company Selection
Linsey Mendoza
Rasmussen College
Author Note
This paper is being submitted on January 6, 2018 for Mark Anderson’s
B489/MAN4900 Winter Quarter course.
1
MODULE 1 COURSE PROJECT
2
Company Selection
My selected company is Ford Motors. The company is an automobiles manufacturer of
American origin situated in Michigan, Detroit state. Ford Motors Company was founded in the
year 1903 on the sixteenth of June by Henry Ford (Lawrence, 2013).
Ford Motors is the second most successful automaker company in the United States after
General Motors. The company deals with all varieties of automobiles, both types of vehicles,
both the commercial ones and luxury vehicles. It also deals with automotive parts. Other than
producing the auto products, they also carry out: automotive finance, vehicle leasing, and vehicle
service. Although they produce a large variety of automobiles, e.g., cars, hybrids, SUVs and
Trucks, the company’s success is major because of the trucks it manufactures. The latest F-Series
trucks were the main reason of soaring against its competitors like general motors and other
German automaker companies. The trucks saw them record the highest sales for the past decade.
They made seven hundred and sixty-eight thousand sales of this type of trucks. They have also
been trying to incorporate tech into their service and product provision making them have plans
of becoming partners with either Uber or Google. The auto company is also known of powerful
SUVs that are mostly used for VIP escorts because of the high-security systems that it comes up
with. Ford’s partnership with a technology company will see it grow with the rapid digitalization
across the world (McMahon, Brian, 2017).
The Ford Motors Company was my best selection because of its great achievement to
compete favorably with German cars whose automobile industry is the best across the globe. It
has manufactured trucks that have been preferred more than the Mercedes Benz Motors
Company.
MODULE 1 COURSE PROJECT
3
References
McMahon, Brian. “The Minneapolis Ford Assembly Plant.” Hennepin History. 76.1 (2017).
Print
Lawrence, J W. Automobile Industry Since 1945. Cambridge: Harvard Univ Press, 2013.
Internet resource
Project Overview
Throughout this course your ability to draw upon current and prior business management knowledge is
key. Using this knowledge, you will create a strategic management plan of an organization of your
choosing, while focusing on developing an effective executive summary. Halfway through the project you
will need to set original strategic goals for your chosen company to accomplish. The second half of the
project will then focus on budgeting and planning for the completion of these goals.
A strategic plan is really a road map for the future of a business. It provides guidance and direction for all
aspects of an organization in support of the company’s goals. It draws upon all areas of business
including human resources, marketing, IT, and finance, and even looks at the external influences and the
competitive marketplace. It requires you to pull together everything you learned throughout your course of
study as well as incorporate current and relevant research.
Due Date
Your final project is due in Week 6. There will be individual assignments, sometimes two in a week,
along the way. The week they are due is noted in the time line below.
Time Line
Week
Assignment
01
Company Selection; Ethics and Creating a Mission Statement
02
Internal and External Analysis; Market Analysis
03
Human Resources Strategy; Budget Estimates
04
Technology Allocation; Implementation Timeline
05
Control and Evaluation Methods; Executive Summary
06
Reflection; Final Project Submission
Requirements
Your project is built in stages throughout the course as noted in the timeline above. As you move on to
the next stage, be sure to revise your work based on instructor feedback. This is important because week
6 will require you to compile all the previous portions of the project, revise them, and then turn in a
completed strategic management plan.
For many stages of the project you will need to conduct additional research. As you do remember:
•
•
Use statements and ideas that you have come up with on your own and blend these with your
research. Do not plagiarize. If you want to use actual words from a source, put them in quotation
marks and include the source.
Follow APA format only for citing your sources. For APA guidelines, go to your college’s Online
Library which you can access through the Resources tab.
Evaluation
Each assignment leading up to the final paper is evaluated and graded independently. Your instructor will
provide specific grading criteria for each step of the project prior to its due date.
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