Expert answer:Distribution Channel Article Review

Expert answer:Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Assignment Steps Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion. Select an article from the University Library that is less than five years old on the role of distribution channels in marketing. Compose a 1,050-word article review covering the following:Define what a distribution channel is and discuss why it is important to the marketing process. Discuss the differences between direct and indirect distribution channels.Introduce the article and its author(s) and give a brief summary of its core message(s).Analyze the relationship distribution channels have to maintaining a satisfied target market.Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution. Cite a minimum of two peer-reviewed sources with one being the article from the University Library. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
mkt421r16_wk4_gg_distribution_channel_article_review.doc

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Distribution Channel Article Review
Grading Guide
MKT/421 Version 16
Marketing
Copyright
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Distribution Channel Article
Review Grading Guide
MKT/421 Version 6
Edited in accordance with University of Phoenix® editorial standards and practices.
2
Distribution Channel Article
Review Grading Guide
MKT/421 Version 6
Individual Assignment: Distribution Channel Article Review
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer
demands and achieve company goals. This assignment will analyze the role channels of distribution have in
meeting the needs of consumers in both a brick and mortar and online retail setting.
Resources Required
University Library article on distribution channels in marketing that is not more than ten years old.
•
•
Marketing (textbook): Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-44
Week 4 video
Grading Guide
Content
Selected an article from the University Library
that is less than five years old on the role of
distribution channels in marketing.
Defined what a distribution channel is and
discussed why it is important to the marketing
process.
Discussed the differences between direct and
indirect distribution channels.
Introduced the article and its author(s) and
gave a brief summary of its core message(s).
Analyzed the relationship distribution
channels have to maintaining a satisfied
target market.
Compared and contrasted similarities and
differences in distribution strategies for online
versus brick and mortar businesses. Used
examples from a company student admires or
student’s own work life examples to illustrate
their points.
Recommended distribution strategy(ies) for
the company and what reasoning led student
to conclude this was the best solution.
Cited a minimum of two sources with one
being the article from the University Library.
Met
Partially
Met
Not Met
Comments:
3
Distribution Channel Article
Review Grading Guide
MKT/421 Version 6
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
4
#/4
Partially
Met
Not
Met
Total
Available
Total
Earned
1
#/1
5
#/5
Comments:
The paper is 1,050 words in length.
Writing Guidelines
Met
Organization
The tone is appropriate to the content and
assignment.
The introduction provides a sufficient
background on the topic and previews major
points.
Paragraph transitions are present, logical, and
maintain the flow throughout the paper.
The conclusion is logical, flows from the body
of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
4
…
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