Expert answer:Developing Persuasive Business Messages
Expert answer:Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 – Persuasive Message Using AIDA model.Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.Include secondary research to support your argument, related to your product and/or service.Explain what you will do in case the selected product or service does not initially sell as much as expected.Indicate potential digital channels for marketing your product or service.Consider cross-cultural and multinational implications.Note: Main points from this memo will be included in the Week 5 Persuasive Presentation. The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people–All Sales Representatives, Production Group, New Product Team.Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo–either beside the name appearing at the top of the memo or at the bottom of the memo.
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Queenneidra Quarles
UOP
Constructing Effective Business Messages Part I
Tania Say
12/18/17
There are snacks that are not sweet. A snack is a small food in terms of quantity that can
be taken between meals. This snack is very healthy, and it is nutrient dense. There is an increasing
market for salty snack. The innovation in the healthy ingredient version of healthy snackers stand
to be very important to a sub set of healthy snackers. A large population would want to snack in
between the meals. There is also a demand for the salty snack since it stands to be a favorite for a
large population who are believed to be taking snacks on healthy foods. Salty snacks have a lot of
ingredients and nutrients more so for individuals who do a lot of exercise and seek out healthy
ingredient food for all kinds and do not see any issue with taking salty snacks and pursuing a
healthy snacking diet. Some of the characteristics of salty snacks are that the salty snacks ensure
adequacy whereby they provide nutrients, fiber and energy when consumed in correct amount.it
also provides a balance since it provides essential nutrients. This salty snack also helps to control
calorie hence maintaining a healthy weight and it also increases the nutrient density and energy
density. (Henninger, S, 1997).
Salty snacks are worthwhile in that they are very healthy more so for children since
they benefit them most more so for children who have small stomach capacity that make it difficult
for them to consume all the nutrients they need during breakfast, lunch and dinner. Active children
and especially the athletes need more food for growth and energy. Adults who do participate in a
lot of exercise can get a lot of nutrient boosts from the salty snacks. The age who may be having
problems with the digestive systems or having difficulty in adjusting to false teeth, the eating of
snacks can do them much better by ensuring they have a better-balanced diet rather than struggling
to consume large quantities of meals. The salty snacks are very vital in that they have low calorie
which lessen hunger pangs and the sagging willpower for dieters is shored up. Consumption of
meal time should be reduced to compensate for the between salty meal snacks. Taking of salty
snacks also do help in reducing the excess pounds weight. A snack is worthwhile since it helps
moderate at night by grapping it midafternoon. It is also vital in helping in helping one from the
cooking scenario and at a times it assists one who has problems with taking dinner or having
difficulties in making dinner, therefore in this situation taking of snacks come in. Snacks can be
taken at a time when you are relaxed to ensure that you get to know the purpose of a salty snack
and get to the satisfaction of it and it would assist one to eat less dinner. It is very important to take
salty snacks in the afternoon and mid-morning since they have balanced calories and they help
balance calories in between meals. It is very important to maintain salty snacks as part of your
routine if they do enhance your daily eating. High revenue is likely to be collected form salty
snacks due to their demand. (Newman, B. I, 1999).
My number one audience will be the customer who will include children, the youth and
the aged between the ages of 5-80 years. This is because of their consuming power and their
purchasing influence. Different techniques and channels are used to reach them. This category of
people can be reached through advertisement through the media where most of them access to.
This category of individuals determine how money is spent in purchasing the salty snacks. Most
of the customer audience are always busy, some as students and others do work, therefore getting
time for meals in between the afternoon is not easy therefore in between snacks in the afternoon is
of great help to them. A great number of them do like low calorie foods like the salty snacks which
help them reduce their weight. The product quality is also appreciated. This product is made to
ensure it appeals to people who like to try new products. The management are also very important
since they help to draw strategic plans that meet the required standards for the customers and create
a brand to the market. The workers are also very important in ensuring there is proper branding
that meets the needs of the customers. One the product strategies have been communicated to the
employees they get to know their role about the plan. (Salerno, D, 1988).
The audiences in introducing the new product are important in that engaging external
customers is important since they are attracted to buy the products. It is important to communicate
the product message and company strategy to the employees so that they get to know their role in
the plan. This will lead to increased productivity, they get motivated thereby increasing their
morale and they will care about the new product. When you have a big idea in developing a salty
snack product to the market you make efforts to ensure it reaches the customers as soon as possible.
Therefore, the fact on the importance of the audience in introducing the product to the market must
be considered. The vision of the company should be shared to the customer audience to get
customer traction. This will enable the customer to know about the product much better and ensure
the reputation of the company is well built. Through the audience you get to know what the product
will contribute to. The customer audience is also important in that you get to understand the
customer landscape. This is getting to identify the challenges that customers face and addressing
the issues. Through this you get to understand the benefits the product will contribute to the
customers and this gives an opportunity to give solutions to any problems arising, and in turn this
will lead to increased efficiency in sales. The customer audience are important in that they help
since it helps to get proper feedback on the product and provide required guidance. You also get
to design the product in a desired manner, with all the required features being included keeping in
mind what strategies are to implemented and the ones which are not to be implemented and also
strip the necessary features and also this helps the development plans to be done on time and this
decreases the time spent on making revision additions afterwards. In the customer audience you
get to know the requirements of the product the audience need thereby meeting their requirements.
The customers are also very important in that the questions they raise are well answered by the
experts and this makes them o have a much deeper understanding on the salty snacks. Therefore,
the specific product requirements are fully addressed. The personality of individuals is also get to
be known thereby getting to know the functionality of the products and this also gives the
opportunity on what audience to address first and also the personal descriptions are well addressed.
Customers help identify what is missing or what is not clear. Through reaching the audience you
get to understand them much better and this will help in putting them in a proper context. The
management audience would be approached in terms of the strategies they make for the product
to reach the audience. They are responsible for formulating frameworks within which the product
will reach the market. The coworkers will also be approached in context of the role they play in
branding and making the product much appealing to the customers. The customers will also be
approached as individuals who provide feedback about the product and also as the target
consumers of the product. (Faris, K. A., & Smeltzer, L. R, 1997).
Credibility is important in getting to exchange vital information with the audiences.
Therefore, credibility can be established through knowing your audience, this does not just involve
about having information about you client. This involves having an understanding on important
issues to them, getting to know the position they are in and the position they want to be. The
understanding you get to know about the audience should allow rapport to be built in a quick
manner, an emotional connection should be developed, leading to you audience to increase their
thinking. Another way to ensure credibility is talking to the consumers in their own words, big
words and industry jargon can be annoying and isolating your customers and the potential
customers, so this will be avoided. Therefore, clear and precise words will be used plainly to make
it easy to understand and enable the audience get to know more about the industry. Another way
to ensure credibility is to ensure that the audience pain points are hatted and giving them clarity,
therefore understanding the frustrations that your audience go through and, the challenge that they
face and being able to solve their problems leads to building of credibility. The issues holding the
product should be identified to realize the results. Clarity on what is going wrong and the reasons
behind should be given to the potential customers to get their attention and putting ourselves in the
position as people who know and showing experience on what they talk about. Another way to
ensure credibility is to solve the problems of the audiences, this involves fixing the challenges to
improve on credibility. Every audience would want to be heard and understood, therefore their
needs should be met with a satisfactory solution and this will increase the chances of making more
sales. Another way of ensuring credibility is by offering the audience with proof. Customers
always want to know what is in the product before they buy it, therefore the experience and
credential about the product would be sold thereby increasing the customer focus and this will
increase credibility and build good relationships with the customers. (D. A., & Abramovich, I,
1993).
Appropriate channel for delivering message to the target audience is creating visual
consistency whereby a logo is the first point to start with. It brings curiosity and build recognition
about the product. Recognizable symbol will be used for the product to be clearly identified and
therefore making the brand of the product to be well known through just a simple logo. The
simplicity of the logo enables the audience to recognize the product easily and whenever the brand
is marketed a consistent visual message is delivered. Visual consistency will always be built to
enable the potential customers to always recognize the product and consistent message will always
be presented. The logo speaks a lot when it is well represented about the product to the audience.
Designing of banner ads, email headers, landing pages and social profile backgrounds to reflect
the colors and themes of the website and the logo delivers a powerful message about the product.
This makes the product to be recognized by the potential customers. (Devita, G, 2000).
References
Henninger, S. (1997). An evolutionary approach to constructing effective software reuse
repositories. ACM Transactions on Software Engineering and Methodology (TOSEM), 6(2), 111140.
Newman, B. I. (1999). Handbook of political marketing. Sage Publications, Inc.
Salerno, D. (1988). An interpersonal approach to writing negative messages. Journal of Business
Communication, 25(1), 41-51.
Faris, K. A., & Smeltzer, L. R. (1997). Schema theory compared to text-centered theory as an
explanation for the readers’ understanding of a business message. Journal of business
communication, 34(1), 7-26.
Bachman, C. W., Gane, C. P., Krieger, D. A., & Abramovich, I. (1993). U.S. Patent No.
5,249,300. Washington, DC: U.S. Patent and Trademark Office.
Devita, G. (2000). Inclusive approaches to effective communication and active participation in
the multicultural classroom An international business management context. Active learning in
higher education, 1(2), 168-180.
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