Expert answer:Complete the answers of Mass Media
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mass_media_study_guide_exam_2.docx
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Mass Media Study Guide: Exam 2:
These questions may, or may not, be included on the exam in some form. There may be
additional questions from the text, which I have not high-lighted here. Other information, but
should be included in the notes you have been taking as you are doing your reading.
Video:
Who coined the term “Rock & Roll?” What was the name trying to hide about
the music?
What is a cover album, and why did some DJs find them unacceptable?
Many members of society were worried about Rock & Roll and wanted to ban
it. Why were they so concerned?
Chapter 5:
What is payola? Why is illegal?
The Federal Radio Act of 1927 established government regulation of radio ia.
Briefly describe Ownership limit, Technical Restrictions, and Content
requirements
What changes did the Telecommunications Act of 1996 make?
Why is Thomas Edison important to sound recording?
Edwin Armstrong?
Marconi?
David Sarnoff?
Edward R. Morrow?
What do you see as positive or negative about the symbiotic relationship of the
recording and radio industry?
Class Notes: What is the hero’s journey?
What are the stages of the hero’s Journey?
Who discovered the connection between film and moving pictures by
photographing a horse race?
Does television reflect society? Explain your answer and give at least one
example of why the example supports your choice?
Who was Marshall McLuhan, and why is her an important media theorist?
Why is “I Love Lucy” considered to be a milestone in television history?
Chapter 6:
What is Thomas Edison’s connection to the movies?
What is suspension of disbelief?
Who is Adolf Zukor?
What is the star system and how did it bring mass production to the movies?
What is the Paramount decision?
What studios are currently recognized as the top six movie studios?
Who was Frank Capra and why is he remembers as an important person in
movie history?
Why was the Federal Communication Act revised in 1934?
What is the Corporation for Public Broadcasting?
Newton Minow, an FCC chair, called television “a vast wasteland.” How does
this differ from the opinion of Marshall McLuhan?
What is a narrative film?
Class Notes:
Persuasion is key in both public relations and advertising. What are the three
appeals that help change people’s minds? The first is LOGOS
What are the ten commandments of advertising?
Chapter 10:
A. What is the definition of public relations? B. In your own words, what is the
definition of public relations?
Public relations tries to win minds, and advertising tries to make a sale. What
are their core differences? Be able to explain the following Separate purposes,
Different Means, Management role, and Media Time and Space
Who is Ivy Lee and what are his accomplishments in public relations?
Who is PT Barnum?
George Creel and why is he remembered?
Who is Edward Bernays? Give an example of one of his public relations
programs.
Class notes:
How are advertising and democracy linked? Give an example.
Chapter 11:
What does Benjamin Day have to do with advertising?
What is positioning when it comes to advertising? Who first devised it?
What is AD clutter?
What does WOM mean?
What is product placement? Give two examples.
What is a stealth Ad?
What is the “lowest common denominator?
…
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