Expert answer:Business Letter Rubric

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digital_business_letter_assignment_rubric_v2.pdf

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Digital Business Letter Assignment
Business & Professional Communication
School of Communication, Chapman University
_______ Letter is formatted using the principles of writing for a digital
environment (3 pts.)
EXAMPLE characteristics:
Brief and concise
Reader-centered: Gets to the point/answers the “what do you need from me?”
question quickly
Incorporates summary
Features strong lead/thesis sentences in each paragraph
_______ Letter conveys a positive impression of the writer (3 pts)
_______ Letter is appropriately formal/professional but promotes interpersonal
connection with the reader (2 pts.)
EXAMPLE characteristics:
Addressed to a specific individual
Builds rapport through language
Reflects knowledge of the reader
_______ Letter is visually appealing and user-friendly (2 pts.)
EXAMPLE characteristics:
Adheres to a standard format (block, modified block, or modified block with indent)
Any web links are “live” (formatted to be clickable)
Uniform margins, single-spaced within paragraphs, double-spaced between
paragraphs
Uses a recommended complimentary closing
_______ Subject line is appropriate (2 pts.)
EXAMPLE characteristics:
Clear and specific about the topic of the message; contains one or more logical
keywords so that reader can search for your message if necessary
No more than 6-8 words
References the name of anyone who may have referred you
_______ Reflects the principles of effective business writing (3 pts.)
Purpose is clear within the first paragraph
Letter is organized logically
Final letter reflects careful editing and revision; is polished, free of errors
Sentences are precise and readable
Free of passive voice
Total points earned: ___________ / 15
…
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