Expert answer:Business 101: Creating a business plan
Expert answer:I have attached Assignment #3 Part 1 as well as Part 2. Part 2 is supposed to look like part one. The AMOUNT OF PAGES IS supposed to be depended on how much information you put for each bullet point so it should look like Part 1. Please follow the business plan i have put in Part 1. Professors Instructions: This is the second part, you will continue with responding to the following sections ( Please see the three page attachment I have provide called Assignment #3 part 2Executive SummaryOrganization and Management Marketing and Sales Strategy from the creating idea template
assignment__3___part_1_.pdf
attachment__3___part_2..pdf
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Business plan for QuickMeet Company
Natalie Bastagian
Sonali Perera
Business 101
11/25/17
Business Description & Vision
This section should
include:
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Mission statement (business purpose)
Company vision (statement about company growth)
Business goals and objectives
Brief history of the business
List of key company principals
After reviewing this
section the reader
should know:
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Who the business is and what it stands for
Your perception of the company’s growth & potential
Specific goals and objectives of the business
Background information about the company
Start here…..
Business Description & Vision
Mission statement
The mission of QuickFix Company will be providing an online platform where
professionals including electricians, computer specialist, among others meet with
customers. Typically, this mission will be based on the insight that households experience
various problems such as failed water taps, fixing of electricity bubs, and fixing television
aerial among others. It is sometimes hectic to meet and get into contact with these
specialists. Therefore, QuickMeet will seek to ensure specialists and customers meet in an
online platform.
Company vision
The company will operate with a vision of becoming the first and most reliable online
platform where customers and specialists in various careers meet. Households will only
need to create an account with the online platform and meet the specialists depending on
the customer’s specific problems. The platform will create convenience for customers
because households will access this service at the comfort of their homes as long as they
have the internet connection.
Business goals and objectives
QuickMeet Company will operate with the goal of providing satisfaction to customers
especially households. Another goal of the company will be to connect specialists in
various fields with customers across the United States and its vicinities. The company
objectives include creating convenience to customers when searching for a specialist to fix
household problems, connect specialist with customers in a more profound way and
provide a platform where negotiations will take place without fraudulent activities taking
place.
Brief history of the business
QuickMeet will be a service-based business. A group of specialists including electricians,
TV specialists, and computer specialists among others will be connected to customers. The
business is developed in a bid to fill the market niche that has existed for a long period.
Normally, when a household have problems, they experience challenges in getting the
specialist to fix the problem. For instance, households experiencing power outage due to
fixing problems. This problem will be resolved by introduction of the online platform by
QuickMeet Company. The business will operate in technology sector especially in
providing internet services.
Company principals
The main company principals will be group of shareholders. These shareholders will be
obtained from various business sectors. Technology specialists including database
administrators, software engineers, and network specialists will also form part of company
principals. The company CEO will be the owner of the business.
Definition of the Market
This section should:
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After reviewing this
section the reader
should know:
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Describe your business industry and outlook
Define the critical needs of your perceived or existing
market
Identify your target market
Provide a general profile of your targeted clients
Describe what share of the market you currently have
and/or anticipate
Basic information about the industry you operate in
and the customer needs you are fulfilling
The scope and share of your business market, as well
as who your target customers are
Start here…..
Definition of the market
Business industry and outlook
QuickMeet business will operate in the technology sector specified in providing internet
services. The industry is vested with innovations and inventions in a bid to provide
uniqueness and value to customers (Chamberlin & Doutriaux, 2010). The business will
operate just like an e-commerce company, but QuickMeet will specialize in offering
services of connecting specialist to customers. With the increased need to digitize
operations, the internet has become an important tool in connecting people across the
corner of globe. Research indicates that 50% of world citizens are connected to the internet
through devices including smartphones, laptops, desktops, iPhone, and tablets among other
devices. The Internet industry is growing at the fastest rate because of the emergence of
new ways to provide services. Therefore, QuickMeet Company is optimistic that it will
acquire growth and prosperity because of availability of market.
Critical market needs
Technology market is characterized by lucrative competition. Therefore, in order to remain
relevant in the industry, innovation is a critical need. As long as a value is created in the
internet industry, customers are always ready to adopt the product or service. Meeting
customer needs and also wants is key in the industry because customers are interested in
solving problems using technology tools (Mashjari, 2014). Hence, QuickMeet business will
strive to create competitive advantage through remaining unique and solving problem
through connecting specialists with customers.
Target market and clients profile
The target market segment is households. The market will also extend to companies as
long as they will need services of a specialist in fixing a problem. Households experience
challenges in searching for the specialist to fix problems in their homes. This problem will
be resolved through introduction of QuickMeet online platform where this specialist will
register with the company online platform indicating their specific areas of specialization.
Customers will assess specialists’ profiles before having a contact. The target clients will be
specialists in different areas including computer specialists, electricians, and electronic
specialist. These clients will be required to register with the company, and their information
will be stored in a database for efficient retrieval by customers. Specialists will be required
to have demonstrated ability to solve households’ problem before being allowed to register
in the online platform.
Share of market
QuickMeet Company anticipates to obtain substantial market share in the first year of
operation. Already the households are struggling to meet specialists to fix their problems.
Companies are also experiencing challenges in fixing problems on their premises. This will
be the greatest part of a market share of the company.
Description of Products and Services
This section should:
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After reviewing this
section the reader
should know:
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Specifically describe all of your products and services
Explain how your products and services are
competitive
If applicable, reference a picture or brochure of your
products, which would be included in the plan’s
appendix
Why you are in business
What your products and services are and how much
they sell for
How and why your products & services are
competitive
Start here…..
Description of products and Services
QuickMeet Company will provide online services where specialists will meet customers.
The service will be managed by the company. Specialists will register through the company
website where households can reach them. The company will make profits from the
commissions charged to specialists. Specialist will negotiate price with customers. In other
words, QuickMeet business will act as the intermediary between specialist and households.
Competitiveness
QuickMeet platform will provide internet services to households. QuickMeet will fill the
market niche that has existed for a long period. Remaining competitive in the industry will
be based on two major ways. First, customer services of the company will be heightened.
Communication platform will be provided for customers to ask for assistance. In order to
build trust with households, specialists will be vetted based on skills and experience.
Another way to remain competitive in the industry will be advertising the company.
Adverts will be placed on social media and other digital platforms to reach several people.
Providing the services of connecting specialists and households is a unique idea, and thus it
is optimistic that the company will attract huge customers.
Executive Summary
This section should:
After reviewing this
section the reader
should:
Start here…
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Be written last
Provide an enthusiastic snapshot of your company,
explaining who you are, what you do and why
Be less than 2 pages
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Want to learn more about your business
Have a basic understanding about your company
Organization & Management
This section should:
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After reviewing this
section the reader
should know:
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•
•
Start here…..
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Provide a description of how your company is
organized as well as an organization chart, if available
Describe the legal structure of your business
(proprietorship, partnership, corporation, etc.)
Identify necessary or special licenses and/or permits
your business operates with
Provide a brief bio description of key managers within
the company
The legal form of ownership for your business
Who the leaders are in your business as well as their
roles
The general flow of operations within the firm
Marketing and Sales Strategy
This section should:
•
•
After reviewing this
section the reader
should:
Start here…..
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Identify and describe your market –
who your customers are and what the demand
is for your products & services
Describe your channels of distribution
Explain your sales strategy, specific to pricing,
promotion, products and place (4Ps)
Who your market is and how you will reach it
How your company will apply pricing, promotion,
product diversification and channel distribution to sell
your products and services competitively
…
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