Expert answer:BA 318 project

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BA 318 major projects
D2 project (25% of overall course grade)
While the D1 project emphasized financial calculations, this project stresses your ability to frame a
decision in a form illuminated by such calculations.
Your mission is to analyze a realistic decision problem of interest to you. You may choose the problem,
but you must present your data and calculations in a well-organized document so that an audience can
follow your reasoning.
The document will have three elements:
a) A summary of the problem, a narrative description of the results of your analysis, and your
recommendation (which option you suggest)—all in one page.
b) An appendix with your analysis. This should be a well-labelled spreadsheet, surrounded by
necessary explanatory text. The appendix can be of any length, but if it is less than two pages or
more than eight, you aren’t communicating your analysis very clearly.
c) A second appendix listing your data sources and explaining how you used them. This can also be
of any length, but if it is less than a page or more than four, you aren’t communicating well. Do
not simply paste in data without explanation! That proves nothing about your discrimination
and judgment.
This short document is due in hard copy in the class session of Week 9, Session 2.
Examples of problems you can analyze:
1) The NPV of a corporate acquisition that interests you, such as Disney’s purchase of Pixar or of
Marvel; Bank of America’s purchase of Merrill Lynch; ATT’s acquisition of Time Warner; any of
the airline mergers; or United Technologies’ acquisition of Rockwell Collins.
2) The NPV of at least two alternative investments a small business that interests you might make,
such as opening new locations (as in the D1 project); buying equipment that reduces labor
expenses; buying real estate that previously was leased; or outsourcing to another firm a
process that your firm currently does in-house more expensively.
3) The return on a college degrees for several different majors, or from different universities. See
a fictionalized example in Chapter VII of Capital.
4) Change in the return on a college degree from some point in the past vs. the present. See my
article “The Mother of All Bubbles” on Canvas for some useful context.
These are only illustrations. I want you to customize this assignment to your personal interests.
Whatever topic you choose, your analysis should include the following:
i)
ii)
iii)
Make the problem plausible by using realistic data, which you describe in the second
appendix (see above).
You may use any of the measures of investment valuation you have learned in class, as long
as one of them is NPV.
You should perform the same analysis at least twice, for different scenarios. Identify at least
one assumption about which you are uncertain, and do the analysis with alternative values
iv)
of that/those variable(s). Think carefully about how to present your results to keep them
intelligible—this is especially important if you employ multiple scenarios.
Your recommendation should briefly indicate how this investment should be financed, and
why: Pure debt, pure equity, out of retained earnings, or some mix? I.e., how do you
suggest the investor’s capital structure should change?
My evaluation will be based on the following criteria, with their rough weights:
a) Problem formulation: Did you capture the essence of the decision in sensible analytic
framework? (25%)
b) Problem and analysis explanation: Did you explain your decision problem, and your analytic
approach, clearly and crisply? (35%)
c) Capital structure logic: Did you explain persuasively your recommendation regarding how to
finance this investment, and why? (10%)
d) Plausible data: Did you make reasonable efforts to find the data needed to make plausible
assumptions? If you needed to guess about anything, were your guesses defensible? (15%)
e) Computational proficiency: Are your calculations correct? (15%)
My standards are high. This is not a minor homework set, but a rare chance for you to practice your
ability to perform and communicate a professional-grade decision analysis. Groups are encouraged, but
it is important that each group member review and learn from other members’ products. You will
probably break the assignment up into components, but do not assume it will magically come together
at the end.
…
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