Expert answer:Tasking: Reseach & develop a 3 page paper and following develop presentation slides on Amazon’s innovations, business models, and executive changes made to succeed. Identify organizational behaviors, and how these changes were incorporated to embrace change. Provide the source and research to the forum to NOTE: This paper & presentation supports a team project so my portion is part of a group collaboration. Please refer to the attachments for further detailed instructions.
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team_4_collaborative_group_research_overview.docx
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Team 4 Collaborative Group Research Overview
Team Members: Laceena Brown, Amber Hecht, Tanesha Lockett, John Strader
Project Topic: The Paradigm Shift of Business Transformation with the drastic
change of technology, new business models emerging vice conventional business
practices. One example was Netflix replacing Blockbuster. Amazon, Uber and
Airbnb challenging traditional transportation and travel brands. Technology trends
have changed the shape of business models, the ever-evolving behaviors and
expectations from consumers are also impacting organizations’ current practices.
Source that inspired research and topic:
https://www.r2integrated.com/r2insights/the-paradigm-shift-of-businesstransformation
Reason for Selection: Team 4 decided to pick a modern topic for the ever changing
business models that have changed. There are more online shoppers causing
retailers to close stores to improve internet websites and support the web ecommerce. How technology has changed behaviors with consumers and retailers.
Potential Research Sources: Research companies that have shifted their entire
business model. Companies such as: Under Armour, Netflix, Boeing, Toyota, GM
and Amazon. Look at the business model and how organizations reevalute their
business models. Consumers are more cost conscious and car manufacturers
reacted to this with hybrid and electric vehicles. The fall of AOL, circuit city, K-mart,
yahoo and mobile businesses on the rise. How CEOs are embracing transformation.
Business leaders are transforming traditional business models. Some leaders make
incremental changes while other companies are boldy transforming. Aligning key
business leaders with compelling vision and how successful business managers are
to successfully motivate the employees to adapt and advocate for change. Evaluate
consumer behaviors in relation to technology trends. Going wireless vice cords in
headphones is one example of a modernization. Executive leaders that are
succeeding in initiatives for marketing, technology and creating digital experiences
and emphasizing consumer needs and delivering engaging solutions across all
customer touch points.
Tasking: Each member in group 4 will pick one modern company to research to
look at innovation, business models, and executive changes made to succeed. We
will look at the organizational behaviors, and how these changes were incorporated
to embrace change. Each member will provide their source and research to the
forum to collaborate.
Research companies:
Laceena Brown: Uber
Amber Hecht: Under Armor
Tanesha Lockett: Amazon
John Strader: Netflix
…
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