Expert answer:3-1 Milestone Three: Company and Key Personnel
Expert answer:The company is Coca-Cola and the product is ready to drink. Please provide as much detail as possible in the sections. Previous assignments are attached. InstructionsUsing your learning from MBA 635 and MBA 690, explain why your organization is well positioned to carry out the project, including how the concept fits with the organization’s core competencies and the type of corporate culture that will offer the best possibility for successful implementation. In addition, recommend the key roles, responsibilities, and qualifications of the cross-functional team that will be responsible for implementing the project. Although you may not always be able to provide the names of the specific individuals who will occupy those roles, you should explain the specific skills and experience required for each and the contributions each member will make, including what your own role will be in the process and contingency plans should the proposed team composition need to be modified.
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MBA 705 Milestone Three Guidelines and Rubric
Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone Three, you will submit the company and key personnel, which includes your explanation of why your organization is well positioned to carry out the
project, including how the concept fits with your organization’s core competencies and the type of corporate culture that will offer the best possibility for
successful implementation. In addition, please define the key roles, responsibilities, and qualifications of the cross-functional team who will be responsible for
implementing the project. Although you may not always be able to provide the names of the specific individuals who will occupy those roles, you should explain
the specific skills and experience required for each and the contributions each member will make, including what your own role will be in the process and
contingency plans should the team composition you propose need to be modified.
Critical Elements:
Explain how the concept fits with the implementing organization’s core competencies.
Describe the type of corporate culture that will offer the best possibility for successful implementation.
Define the key roles, responsibilities, and qualifications of the cross-functional business implementation team, including what your own role will be in
the process.
Outline contingency plans should the team composition you propose need to be modified.
Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page, references and
appendices) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as
needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow
APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.
Critical Elements
Main Elements
Critical Thinking
Organization’s Core
Competencies
Proficient (100%)
Includes most of the main elements
Provides logical conclusions and defends with
examples
Explains how the concept fits with the
implementing organization’s core
competencies and shows how the project
implementation will leverage the core
competencies
Not Proficient (0%)
Does not include any of the main elements
Does not provide logical conclusions
Value
15
15
Does not explain how the concept fits with
the implementing organization’s core
competencies
15
Corporate Culture
Key Roles, Responsibilities,
and Qualifications
Contingency Plans
Articulation of Response
Includes an analysis of the corporate culture
that will offer the best possibility for project
success, and includes an explanation of why
the identified culture is the best one for the
project
Provides the key roles of the business
implementation team, including your own
role, and includes responsibilities and
qualifications of the cross-functional business
implementation team
Outlines a contingency plan should the
implementation team need to be modified
Submission does not have critical errors
related to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
Does not include an analysis of the corporate
culture that will offer the best possibility for
project success
15
Does not provide the key roles,
responsibilities, and qualifications of the
cross-functional business implementation
team
15
Does not outline a contingency plan
15
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
Total
10
100%
Coca-Cola Company
Stephanie Kimber
2-1 Milestone Two: Implementation Plan
December 3, 2017
Coca-Cola Company
Introduction
Coca-Cola is an organization which was established in 1886. The company is known to
perform its operations within a large area covering over 200 countries within the globe having over
2700 beverage products, (Albert et al., 2014). The company’s products consist of the ready to
drink teas and coffees, sparkling beverages, delicious drinks, like waters, sports drinks as well as
the energy drinks. The company also makes the top non-alcoholic beverages including the cocacola, diet coke, Fanta as well as sprite drinks. Market analysis assists in monitoring the firms’
external and external environments, it uses its market strategy to manage its business to maintain
being the top soft drink industry in the world.
The company management contains the company market environment. Its essential
internal environment includes production process effectiveness, efficient communication
networks, and proper organization skills. The paper addresses more on the ready to drink tea and
coffee product concerning its implementation plan to perform better and outweigh its competitors
within the market. Coca-cola Company, therefore, presents its best concerning the promotion and
sales of the ready to drink tea and coffee.
Physical and technological resources
Physical as well as the technical resources should be well managed within the coca-cola
company for the better production of ready to drink tea and coffee products. The inclusions of the
physical and technological resources that should be well considered are; company buildings,
maintenance as well as the product safety premises, machinery making bottles, machinery making
the tea and coffee ready to drink, motor producing labels for sticking onto the jars. Others include
the mechanism combining both bottles’ making, actual product making as well as the making of
the tags and placing of the bottle lids, storage warehouse and lastly, the vans and trucks for the
ready to drink tea and coffee delivery, (George et al., 2015).
Physical resources
Physical resources are mostly required for the company marketing to ensure the firm has
particular places and buildings to perform efficiently. The funds should be managed for the group
to achieve well concerning its everyday roles and actions. The excellent performance of the
company through maintenance of the physical resources involves safety assurity within the work
environment as well as ensuring that all machinery together with the plant performs at their best
and in better conditions. The station includes the places where the manufacturing of the ready to
drink tea and coffee occurs; it’s labeling, making of its bottles as well as the machines for filling
the product.
The company consists of different facilities as well as the buildings including the offices
for ensuring they appear presentable as well as professional towards their customers. Posts include
different departments with inclusion in the sales and marketing sector. Sales and marketing
division differs from the human resource department as well as the ICT through the presence of
activities consisting of the comfortable chairs together with the tables focusing on different
business ideas as well as the sale solutions. The department consists of several computers to
encourage the promotion of the ready to drink tea and coffee products and promote their sales to
the other firms. The proposal on the fact is that the department should consist of a phone as well
as the internet line connection to perform the promotion task. The firm also includes the shops
which ensure it conducts the sales and promotions of the ready to drink tea and coffee. The idea
will ensure the tea and coffee products are purchased at the local stores to all of the customers.
Shops should be presentable to ensure customers are encouraged to purchase the Coca-Cola
products. The company needs a valid insurance to protect against the natural disaster, theft,
vandalism and damage equipment.
Technological resources
Technological resources are always required by the Coca-Cola Company to ensure an
efficient work for time and money savings. The funds involve the computer hardware as well as
the modems and routers. The technological part of this will include computers software which will
enable the company to perform more efficiently through savings on time and money within the
organization.
Implementation schedule
A thorough implementation schedule is performed by the company concerning the personal
requirements, responsibility assignments, training, motivations, financial conditions and the MIS
requirements. Through own requirements implementations, the group consists of a large number
of human resources to perform its operations from the production to distribution stages, (Mialon
et al., 2016). The company manages its worldwide operations by putting in place a country
manager within every nation as well as dividing the countries into several territories which are
being governed by a specific territory boss. Training implementations’ schedule is performed by
the Coca-Cola Company through offering to its workers a training schedule occurring from time
to time basing on the sales, production, marketing as well as the human resource management. The
company performs an implementation concerning the motivation of its employees; it gives
incentives for the sales team for achieving the sales targets.
Project review processes for success
The worldwide nature of the Coca-Cola company market needs the system to attain the
highest standards as well as the procedures for ensuring a consistent quality within the whole value
chain concerning the continuous production of product and bottle delivery. The company’s
consumers are in need of the safe, refreshing as well as the high quality ready to drink tea and
coffee. Within the entire company system, the primary objective involves working hard to achieve
the highest standards concerning the safety of the product as well as its quality measures. The
company’s strict product manufacturing as well as the distribution policies, specifications and
requirements are maintained through KORE. KORE is an integrated quality management program
known as Coca-Cola Operating Requirements, (Mialon et al., 2016).
The quality, as well as the safety operations of the systems, are monitored and measured
concerning the similar rigorous specifications. The company’s quality management schedule
assists it in carrying out identifications as well as the mitigations of the risks together with the
drive developments. Coca-Cola industry stringently performs the testing and measuring of the
quality standards concerning the ready to drink tea and coffee beverages within the new
laboratories in every production step. The due diligence occurs in all nations and territories
producing and selling the ready to drink tea and coffee product. The company ensures a consistent
reassessment of the quality requirements as well as the standards and progressively works to
develop the product within the entire supply chain.
Intrapreneurship and entrepreneurship factors
Intrapreneurship or the entrepreneurship factors involves the key designs as well as the
marketing strategies used by the company to be recognized within the marketplace due to its ready
to drink tea and coffee product brand protection. The company’s logo uses the timeless font to
differentiate it from the competitors. The product distribution occurs in a proprietary bottle to show
the customers that the ready to drink tea and coffee product is a premium product that cannot be
misunderstood by other different products identical to it, (George et al., 2015). The bottle
production design is a sign of defensive mechanism concerning the marketing strategy. The
company performs advertisement of the product by giving promoting its shape together with the
logo and product to outweigh its competitors within the market. Also, the coke company holds the
retailers responsible for the maintenance of its quality ready to drink tea and coffee product
(Battilana, 2010)
The product should be serving to the customers while at 36 degrees Fahrenheit and it needs
to send its salespersons to the emerging retailers to inform them concerning the product that should
not be served under high temperatures above 40 degrees Fahrenheit. The attention provided by the
coca-cola company product seems to acquire more recognition as a premium product by different
customers as compared to the other competitors within the market. The coke firm involved in a
strategy of providing free services towards its consumers and later charges them with higher prices
after performing advertisements and when they (customers) have been convinced to cover up with
the free services offered to them.
Conclusion
Different implementation methods are required by the Coca-Cola Company to ensure its
success through involving in several market strategies. Physical and technological resources are
of more concern since enabling the sound production of the ready to drink tea and coffee product.
The resources include; company buildings, maintenance, and product safety, machinery making
bottles, product, labels, lids, and product delivery to the retailers. The worldwide nature of the
Coca-Cola company market needs the system to attain the highest standards as well as the
processes for ensuring a consistent quality within the whole value chain concerning the continuous
production of product and bottle delivery. The company’s consumers are in need of the safe,
refreshing as well as the high quality ready to drink tea and coffee. A thorough implementation
schedule is performed by the company concerning the personal requirements, responsibility
assignments, training, motivations, financial needs and the MIS requirements. Intrapreneurship
and entrepreneurship factors enable the company to produce through full protection of its productbrand from the market competitors.
Reference
Albert, P. J., Werhane, P., & Rolph, T. (2014). Introduction. In Global Poverty Alleviation: A Case
Book (pp. 1-11). Springer, Dordrecht.
George, G., Schillebeeckx, S. J., & Liak, T. L. (2015). The management of natural resources: An
overview and research agenda. Academy of Management Journal, 58(6), 1595-1613.
Mialon, M., Swinburn, B., Allender, S., & Sacks, G. (2016). Systematic examination of publiclyavailable information reveals the diverse and extensive corporate political activity of the
food industry in Australia. BMC public health, 16(1), 283.
Battilana, J., Gilmartin, M., Segul, M., Pache, A. C., & Alexander, J. A. (2010). Leadership
competencies for implementing planned organizational change. The Leadership
Quarterly, 21(3), 422–438. doi:10.1016/j.leaqua.2010.03.007
Laufer, A., Hoffman, E., Russell, J., & Cameron, W. (2015, April). What successful project
managers do. MIT Sloan Management Review, 56(3), 42–52.
Nystrom, A. (2012, February). A commentary essay on “Resources prospectively: How actors
mobilize resources in business settings.” Journal of Business Research, 65(2), 175–176.
doi:10.1016/j.jbusres.2011.05.018
COCA-COLA RTD PRODUCT
1
Stephanie Kimber
November 23, 2017
Milestone 1- Justification
COCA-COLA’S RTD PRODUCT
2
Coca-Cola’s RTD Product
More than 65 percent of Coca-Cola’s revenue is attributed to carbonated soft drinks, but
this trend is bound to change in the foreseeable future. Modern-day population prefers healthy
living and has shown interest in alternative beverages that are less sweetened due to health
concerns. The company has therefore implemented innovative strategies to ensure that it meets
the existing market gap, just at the right time before its competitors take advantage of the niche.
The paper will critically analyze the rationale behind the idea, the problems it addresses, the
market and competition of the product, how innovative the product is, as well as how the concept
is in line with Coca-Cola’s mission, vision, and priorities.
Rationale
Ready to drink tea and coffee, as well as other related beverages, are set to drive growth
in the North American region due to rising disposable income. Despite the tough economic times
and financial crisis, much of the North American population has surplus disposable income that
is utilized in consumption. Coca-Cola has established its brand globally hence customer loyalty,
and the citizens have been voicing their concerns regarding what they expect from the company.
There have been health concerns and the ready to drink tea and coffee have gained market
popularity, according to the company research and development team. Obesity and weightrelated complications have been attributed to over-dependence on sweetened carbonated drinks
and fast foods, hence the change in operations to meet market expectations (Gertner, & Rifkin,
2017).
Additionally, urbanization has been another reason behind the innovation since
companies have realized that they have to comply with the dynamic beverage industry.
COCA-COLA’S RTD PRODUCT
3
Alternative avenues of growth have been devised to ensure that corporations promote healthy
living among its consumers. The emerging market for healthy beverages is set to increase the
company revenues to approximately $42 billion from $ 39 billion in 2016. Diversification for
growth has also been prompted by Coca-Cola’s rivals like Pepsi who have reaped well in the
new venture as its revenue is also attributable to ready to drink healthy products and snacks
(Pride, 2017). Therefore, intensive research has revealed that Coca-Cola needs to diversify its
beverage portfolio to maintain its brand equity and foster profitability to remain a thriving
concern business globally.
Problem or Opportunity the Concept Addresses
A considerable percentage of citizens in western countries are obese, and it is a health
and economic crisis given that such individuals become dependents in the community. Even
though it might take a long time to eradicate the menace, Coca-Cola has decided to be part of the
journey towards the attainment of a healthy living by producing friendly beverages to address the
health concerns. Failure to implement such strategies will lead to decreased productivity, low
customer base, and ruined reputation of the company regarding consumer protection. The ready
to drink tea and coffee aims at addressing the issue of the already dwindling revenue attributed to
carbonated drinks, hence the diversification.
Health issues are a global concern, and the company is set to drive growth in the
economies it operates through its competent staff. The company will take an opportunity of the
market niche to increase its profitability in the beverage sector. Since the management has
forecast a decrease in consumption of carbonated drinks, the introduction of ready to drink tea
and coffee will serve as a better revenue alternative. Additionally, the company will invest in
COCA-COLA’S RTD PRODUCT
4
healthy ingredients that address the health concerns of its consumers. Consequently, consumer
satisfaction and loyalty to the company products will be boosted in a great way to ensure that the
company’s reputation and performance are maintained. While meeting the market niche, the
company will also be driving growth through the diversified portfolio.
Market for the Ready to Drink Products
Coca-Cola is not the only company that is offering prepared to drink tea and coffee, as
Arizona Beverages, Hangzhou Wahaha Group, and Sweetleaf Tea Company have also
implemented the strategy/. However, Coca-Cola gains competitive advantage and vast market
share due to its brand equity and customer loyalty. For example, the medicinal aspect in green
tea as offered by Coca-Cola drives health-conscious consumers to increase purchases and make
product referrals hence increased sales volume. The company has focused on innovative,
diversified flavors of i …
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