Expert answer:1400 words. Conduct an internal external analysis
Expert answer:Conduct an internal and external environmental analysis for your proposed new division and its business model. (attached) Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table. Include the SWOTT table in your submission External forces and trends considerations:Industry ChangesLegal and regulatoryGlobalEconomicTechnologicalInnovationSocialEnvironmentalCompetitive analysisInternal forces and trends considerations:StrategyStructuresProcesses and systemsResourcesGoalsStrategic capabilitiesCultureTechnologiesInnovationsIntellectual propertyLeadership Compose a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following: Identify economic, legal, and regulatory forces and trends.Critique how well the organization adapts to change.Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.Discuss the primary internal organizational considerations for the development of a strategic plan.Identify the major issues and/or opportunities the company faces based on your analysis. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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Running head: NEW SERVICE FOR COLGATE-PALMOLIVE
Colgate-Palmolive Company
Colgate-Palmolive is among the fortune 500 companies that deal with the production and
distribution of household and personal products mainly oral and skin care. The company is
guided by values, mission, and vision which help them in accomplishing daily tasks and
offering the best to their customers. Its values include Caring, Global Teamwork, and
Continuous Improvement.
Their vision is “As we plan our strategies to sustain growth for the years to come, our core
values of Caring, Global Teamwork, and Continuous Improvement will continue to drive our
future initiatives.” The group’s mission also states “As a company that strives to be the best
truly global consumer products company, we are committed to doing business with integrity
and respect for all people and the world around us.”
Coming up with a clinic that has a lab as a new division for this company would be a great
innovation that would offer clinical and laboratory services for the customers that use
products made by this company. The importance of this new service would be to conduct
tests on the health of the customers and make recommendations on the most suitable products
that the customer should use especially those who have experienced any forms of allergies
when using particular products.
The new service would also be an advantage to the company because it would increase the
revenues of the company for the customers will have to pay before receiving this service.
Also, the new service will place this company on a higher level regarding competitive
advantage than other companies that produce and distribute similar products.
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Running head: NEW SERVICE FOR COLGATE-PALMOLIVE
Achieving competitive advantage
This division and new service will ensure there is an expert who will act as an authority in
managing the operations (Porter & Millar, 1985). The company will, therefore, have to
employ someone with enough experience and a specialist in this sector who will help in
drawing customers towards this service and also buy their trust. The specialist will also be
required to have good working relations with the rest of the employees in this division to
make sure that the customers receive the best services.
This new service will also be given to customers at a relatively lower price than those
companies that already offer the service. Minimizing these costs will bring more of positive
than negative impacts because the company is already a large scale business. The clinic and
laboratory will maximize sales of the products that are already being produced to the
advantage of the company since most of the recommendations that will be made will be
based on the products that are found within the company. However, there will have to be
cooperation between the division and all the other functional areas before the costs of
offering this new service can be determined.
Customers have different wants and needs of many different things including oral and skin
care products. Determining these specific products for specific customers for them is a big
step towards drawing them to the company and is something that is not offered by many
competitors. There is, therefore, a valid reason for such a service to be included in the
company’s list of products and services they offer especially when the competitors are not
already involved. If this new service is already provided by some of the competitors, then the
company can learn from the mistakes made by that competitor and offer better services.
The division will not have to look for new customers because the company already has
customers hence it will not be beginning from that point. The only task that will be left for
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Running head: NEW SERVICE FOR COLGATE-PALMOLIVE
the company to accomplish will be to fulfill their promises to their customers and request for
cooperation from all people who work within the company.
Mission, vision, and values of the new service
The values that would guide this new service in its daily operations would be “Testing and
recommending.” The mission, on the other hand, would be “Committed to helping people
understand their skin and oral health.” Finally, the vision would be “To be the leading
solution givers towards overcoming skin and oral malfunctions in the coming years as guided
by our values- Testing and Recommending.” The mentioned mission, vision and values will
help employees or service providers ensure customer satisfaction by giving the best services.
This will be initiated when the company employees qualified personnel to offer such services
through understanding these values, mission, and vision.
Business model
A business model represents the methods and a plan that the company will use to make a
profit or generate income (Chesbrough & Rosenbloom, 2002). In this case, it is not a
company but a new service that will be offered by a company that already exists. The new
service that will be provided through this division includes conducting tests and giving
recommendations on the right products to use orally and on the skin. The business will
primarily deal with skin and oral care for the customers of the Colgate-Palmolive Company.
This division is motivated by the allergies, reactions or discomforts caused by the use of
products that may not be compatible with the user.
The division will not require a lot of capital to set up because it will use the company’s space.
The only capital that will be required will be used to buy the equipment for conducting the
tests on the customers and for hiring the specialists that will govern the operations. The
specialist may as well be already working in the company because such products need people
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Running head: NEW SERVICE FOR COLGATE-PALMOLIVE
who know the reactions they may cause during the production. The service will not have to
struggle to get customers because the company already has loyal ones that purchase their
products.
The sources of financing for this division would be Colgate-Palmolive Company, and the
target customers would be those that buy the oral and skin care products from this company.
This new service will also have to work with the advertising department of this organization
to introduce and enlighten the customers about the new service including the charges. The
costs incurred from advertising will be relatively low because the service may take the place
of the regular advertising of the products usually done by the company.
Alignment of mission, vision, and values
The mission, vision, and values of this new division are in line with those of the company
since both are customer-oriented by ensuring that the customers get the best. They both have
a common interest which is oral and skin care products hence the authenticity of the new
service is assuring. The values of the Colgate-Palmolive Company are caring, global
teamwork and continuous improvement while the values of the new service are testing and
recommendations.
The values of the latter support the values of the former by triggering continuous
improvement. By doing tests and making recommendations for the customers, the company
will get to know the products that most customers do not like and will improve them by either
avoiding certain elements or adding some during production.
The mission and vision of the division or new service also support those of the company
which is to be the best globally and to sustain growth. Therefore, the innovation of this new
service will act as one of the many strategies that the organization is trying to put in place to
ensure that they achieve their vision and fulfill their mission. As the company wants to be the
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Running head: NEW SERVICE FOR COLGATE-PALMOLIVE
best in future in the production and distribution of oral and skin care products so does the
new service. Hence, they will both be guided by their core values, mission, and vision in the
determination to become the best globally.
Summary of the mission, vision, and values
The mission, vision, and values of the division will guide it in a strategic direction because
the employees that will work in this new division will be required to observe them. The
employees and the management will, therefore, know what they are working towards and will
know the amount of effort that they should put in place for them to achieve the goals of the
division.
Every organization is often guided by their mission, vision and values hence this division will
also be governed by the same and just like the companies achieved or are in the process of
obtaining their goals so will the division. In addition to the mission, vision, and values, the
new service will also learn from the company and other businesses that offer the same
services.
Guiding principles and values
Culture
The guiding principle in the aspect of culture will be to provide this new service to people
from all cultural backgrounds without bias. Products from the Colgate-Palmolive company
are universal hence the exclusion of certain cultures when offering the service will be
uncalled for. Cultures also change from time to time. Thus it will be upon the division to
ensure that it keeps up with the new cultures that emerge and also to encompass each of them
equally. The concept of culture will not be a challenge for the division because oral and skin
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Running head: NEW SERVICE FOR COLGATE-PALMOLIVE
care products are used by everybody irrespective of the culture hence the testing and
recommendation will also be done to every customer who needs one.
Social responsibility
The main aim for setting up the division is more for the benefit of the customers than the
Colgate-Palmolive Company (Maignan & Ralston, 2002). The oral and skin care products
being produced and distributed by this company may be causing side effects or discomfort to
the customers who visit other clinics or healthcare providers and do not give feedback to the
company.
The company, therefore, continues producing the same products which cause side effects to
more people out of ignorance. Hence, this division is for the good of the society because it
will be able to make the appropriate recommendations of products for different people which
will, in turn, help them in avoiding or preventing those side effects.
Ethics
The division will be majorly guided by bioethical principles which include autonomy,
beneficence, no maleficence, and justice since it will be a healthcare provider. According to
Lawrence (2007), these principles can be explained as seeking for permission before
conducting an act which in this case is the testing done by this vision and this is referred to as
autonomy. Beneficence, on the other hand, can be defined as a situation where moral agents
weigh the benefits and risks of an action.
No maleficence protects patients from harm that may be caused by healthcare providers
which is the new division in this case that deals with clinical testing of the customers. Justice
will only apply in cases where there will be scarce resources, and the division will have to act
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Running head: NEW SERVICE FOR COLGATE-PALMOLIVE
on the basis of first come first serve. Most healthcare providers are guided by these principles
and so will the division as well because it leans more on healthcare.
The combination of all these principles from culture, social responsibility to ethics will help
the division offer excellent services and achieve its values and goals which are also the
Colgate-Palmolive company’s goals.
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Running head: NEW SERVICE FOR COLGATE-PALMOLIVE
References
Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing
value from innovation: evidence from Xerox Corporation’s technology spin‐
off companies. Industrial and corporate change, 11(3), 529-555.
Maignan, I., & Ralston, D. A. (2002). Corporate social responsibility in Europe and the US:
Insights from businesses’ self-presentations. Journal of International Business
Studies, 33(3), 497-514.
Lawrence, D. J. (2007). The four principles of biomedical ethics: a foundation for current
bioethical debate. Journal of Chiropractic Humanities, 14, 34-40.
Porter, M. E., & Millar, V. E. (1985). How information gives you competitive advantage.
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